This presentation will help to create an understanding of sales process of Virtual Trade Fairs

1. T R A D E F A I R V I R T U A L

2. T R A D E F A I R V I R T U A L Objectives Trade fairs are organized gatherings of buyers and sellers established precisely to create an environment where the two sides can meet and establish communication.

3. T R A D E F A I R V I R T U A L Buyers’ Perspective: A trade fair presents an opportunity to meet with many vendors at a single location.

4. T R A D E F A I R V I R T U A L Sellers’ Perspective It is an opportunity to introduce a service or product to a new market.

6. T R A D E F A I R V I R T U A L Target Audiences: There are lots of communities, will to be targeted as exhibitors of the event. In the entire value chain of Textile, Apparel, and Retail industries, there are different business models for each and every product.

7. T R A D E F A I R V I R T U A L Target Audiences: Depending on the demand of the information , amongst the two communities, the target audiences are selected for Virtual Trade Fairs.

8. T R A D E F A I R V I R T U A L Deliverables: The deliverables of a virtual trade fair are defined in terms of the buying leads. The business generation on the platform of Virtual Trade Fair is directly proportional to buying leads. To get maximum numbers of buying leads, the platform must be visited by maximum possible number of target audiences of each and every exhibitor.

12. T R A D E F A I R V I R T U A L Marketing Virtual Trade Fair Every event will have two different marketing sessions, and creative as a product Pre Event Marketing Event Marketing

13. T R A D E F A I R V I R T U A L Marketing Virtual Trade Fair The creative will carry information about event, organizers, deliverables, success stories of previous events, participation fee etc. Pre Event Marketing

14. T R A D E F A I R V I R T U A L Marketing Virtual Trade Fair Promotional Content of all the exhibitors, sponsors, and associations (if any), Virtual stalls (which will carry all the deliverables stated above) Event Marketing

16. T R A D E F A I R V I R T U A L Marketing Guidelines And at the same time possibilities of visitation of its target audiences on the platform must be analyzed very carefully.

17. T R A D E F A I R V I R T U A L Customer Care Success of Virtual Trade Fair is measured in terms of business generated on the platform, not in terms of number of exhibitors. Each and every exhibitor needs a personal attention during the course of event and post event as well. Apart from the quality of leads, exhibitor needs to be satisfied with IT Support, Graphics and Content placement as well.

18. T R A D E F A I R V I R T U A L Customer Care A happy customer is a success story (case study) in itself and can draw 100s of new customers for you.

20. T R A D E F A I R V I R T U A L Virtual Trade Firs Thank You Virtual Trade Fairs Direct Road to Your Customers Presented By Swapnil Kanage Manager Business Development (Virtual Trade Fairs) E: [email_address]