Claire Bourget Marketing Research Director CEFRIO

1. #DTLQC
@cefrio
E-COMMERCE IN QUÉBEC

2. 2
E-commerce in Québec
35%
30%
25%
20%
15%
10%
5%
0%
Proportion of Québec cybershoppers per month
Base : adultes québécois (n=1000 environ chaque mois)
(2007-2014)
28,8% Monthly cybershoppers
Average in the past 12 months
$309
Average monthly purchases
per cybershopper
in the past 12 months
Base: Québec adults (n: ≈ 1000 every month)

3. 41.5%
3
2014-2015 E-commerce Index – Québec
(Indice du Commerce Électronique au Québec)
$332
Online sales revenue
5,57
Products purchased online
1,88
Online transactions
Individual cybershoppers / Monthly
Platforms used for online purchases
38.8%
42.9%
13.3%
4.9%
Smartphone
Tablet
Portable Computer
Desktop Computer
% of transactions
Base: 4617 transactions between March & July 2014
43.2%
12.3%
3.1%
Smartphone
Tablet
Portable Computer
Desktop Computer
% of purchases in $
Base: $819,174 in purchases between March & July 2014

4. 4
Average purchase ($) per transaction for each platform
Plateform TOTAL Men Women 18-34 yrs 35-54 yrs 55 +
TOTAL $177 $205 $149 $133 $184 $197
Computer $184 $204 $161 $132 $193 $203
Smartphone $110 $118 $102 $144 $96 $39
Tablet $163 $261 $111 $128 $169 $170
Base: 4617 transactions between March & July 2014
Base: $819,174 in purchases between March & July 2014

5. 13.4%
16.7%
14.9%
12.6%
17.0%
13.5%
9.9%
9.6%
10.3%
12.5%
10.9%
5
Purchase breakdown by platform according to product category
74.0%
84.6%
80.6%
84.7%
80.3%
82.5%
85.9%
80.9%
85.2%
85.5%
71.4%
83.4%
4.5%
4.0%
4.2%
9.6%
3.9%
3.4%
16.1%
6.3%
2.7%
2.7%
9.3%
2.0%
11.1%
Travel & Transportation
Music / Movies / Video Games
Clothing / Shoes / Accessories
Shows / Liesure / Restaurants
Books / Magazines / Newspapers
Food / Health / Beauty
Sports: Equipement / Subscriptions
Cars / Motorhomes
Electronics
Software / Mobile Apps
Home decoration / Improvement
Other
Computer Smartphone Tablet
Base: 4617 transactions between March & July 2014
% of transactions

6. 14.5%
13.4%
14.8%
13.7%
8.9%
7.3%
12.0%
5.4%
9.7%
1.7%
6
Purchase breakdown by platform according to product category
82.7%
83.6%
83.0%
89.9%
88.7%
90.3%
96.1%
78.5%
86.7%
85.7%
71.5%
84.3%
1.2%
3.9%
1.6%
3.6%
4.9%
2.3%
4.3%
9.5%
4.0%
3.2%
6.2%
1.2%
9.4%
22.3%
Travel & Transportation
Music / Movies / Video Games
Clothing / Shoes / Accessories
Shows / Liesure / Restaurants
Books / Magazines / Newspapers
Food / Health / Beauty
Sports: Equipement / Subscriptions
Cars / Motorhomes
Electronics
Software / Mobile Apps
Home decoration / Improvement
Other
Computer Smartphone Tablet
Base: $819,174 in purchases between March & July 2014
% of purchases in $

7. % of purchases in $
7
Top 10 websites according to platform
Computer
1 5,8 %
2 5,6 %
3 5,5 %
4 5,3 %
5 2,8 %
6 2,6 %
7 2,1 %
8 1,4 %
9 1,4 %
10 0,9 %
Smartphone
1 22,3 %
2 7,3 %
3 4,0 %
4 3,8 %
5 2,6 %
6 2,5 %
7 2,1 %
8 2,0 %
9 2,0 %
10 1,8 %
Tablet
1 7,5 %
2 6,8 %
3 4,0 %
4 3,7 %
5 3,5 %
6 2,5 %
7 2,3 %
8 1,4 %
9 1,2 %
10 1,2 %