3. 3
Panel Introductions
Emily Gates
SVP Global Client Services
Return Path
Matt Mikolajchak
Principal Technical Account Manager
Return Path
Lawrence Montoya
Director Digital Member Experience
AARP
4. 4
Here’s what we know
Gmail is a challenging
black box to navigate
for email marketers
Just when you feel like
you’ve got it figured out,
it changes
You’re not alone if you
feel this way, it’s a
common challenge
across the industry
8. 8
Personal emails and messages from other
categories where the tab isn’t turned on
Mailing lists and groups
Transactional emails like receipts and shipping
notifications
Email marketing promotions and offers
Social notifications and updates
9. 9
34% of Gmail Users Use Tabs to Sort Email
Do you currently use Gmail tabs to sort your email?