Potent methods for using social media to listen to your target demographic.

1. It’s not
EAVESDROPPING;
it’s RESEARCH!
Potent methods for using
social media to listen to
your target demographic.
Andy Welfle, Reusser Design
@awelfle // @reusserdesign
#NACCAP2012
Monday, June 4, 12

2. WHAT IS SOCIAL MEDIA?
“Social media is
having conversations
with people online.”
—Marta Kagan
Monday, June 4, 12

3. “Give the
lady what
she wants”
—Marshall Field
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4. LISTEN
to your customers!
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5. How, if at all, do these tweets help you
research for your job?
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6. QUANTITATIVE QUALITATIVE
• A captive audience • Reach a broad audience
• Detailed demographics • Listening tool as well as
• A curated space broadcasting
• Well formatted, easy to navigate • Indexed, searchable terms
(hashtags)
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7. “admissions” “[your college’s name]”
“going to college” “christian college”
Know your keywords!
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8. What you want to What your keywords
know might be
What people are saying
[your college’s name]
about my institution
Hopes and thoughts from
students about leaving for “going to college”
college
Specific Christian college
“christian college”
tweets
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9. Twitter
Lists
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10. Twitter
Lists
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11. Twitter
Lists
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12. Quantitative
Data with
Facebook
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13. Social Dashboard
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16. Team assignments and internal notes
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17. Datamining
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19. Measuring
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23. TIPS
• Be vigilant.
• Be consistent.
• If it requires follow-up, do so in a timely
manner.
• Sometimes, passive listening is best.
• Get good at filtering irrelevant content.
Monday, June 4, 12

24. Thank you!
Slideshare.net/ReusserDesign
Twitter.com/ReusserDesign
Monday, June 4, 12