1. nav nav nav nav login
answer the user's "what's in it for them" for an 84%
increase in conversion
headline with value proposition
subheader with further explanation of headline
8/10 read the headline
but only 2/10 read the
rest
supporting
benefit
image 1
supporting
benefit
image 1
supporting
benefit
image 1
persona led site
design can increase
conversions 4x
benefit 1 benefit 2 benefit 3
Supporting capability 1
Lorem ipsum dolor sit amet,
discere explicari mel ne, ubique
euismod et eum.
Find out more
Supporting capability 2
Lorem ipsum dolor sit amet,
discere explicari mel ne, ubique
euismod et eum.
Learn more
Supporting capability 3
Lorem ipsum dolor sit amet,
discere explicari mel ne, ubique
euismod et eum.
Benefit explained
Call to Action
logo logo logo
supporting
detail on
top 3
benefits
supporting
benefits
and
capabilities
fold fold
fold - web users spend 80% of their time above the fold - the fold is the area that a user sees before they scroll down
statement to reinforce value proposition
trust
elements
image or explainer video to
support value proposition
featured blog content
featured blog post 1 featured blog post 2 featured blog post 3
"Lorem ipsum dolor sit amet,
discere explicari mel ne, ubique
euismod et eum. Lorem ipsum
dolor sit amet, discere explicari
mel ne, ubique euismod et eum." video
Call to Action
use at least 16pt font (equivalent of 12pt in print)
79% of visitors skim -
use sub headings for
key points
average web page stats: time on page: 10-20 sec |
read: 40-80 words | focus: 69% left side
post on your blog Monday at 11 AM eastern for the
most page views
61% of mobile users will leave a site if it is not
mobile friendly
decrease bounce
rates 43% by focusing
on 1 objective / page
video is the top branded content category for web
user engagement
users spend time at the bottom of a page - include a
call to action here
real images convert 95% better than stock
photos
image colors matter - multiple dominant colors
get 3x engagement vs a single color
content
aligned
with value
proposition
/ key
themes
quote and
video
supporting
value
proposition
YouTube is the #2 search engine in the world