3. Goal
Drive users to the product page from pain-treatments
pages (interested users).
Target audience
All users
Technology & features used
A slider that will appear after scrolling 30% out of the
pain-treatments pages.
We add an A/B test campaign to see which variation works better
Slider on pain pages
5. Goal
Drive users to related product page from specific article
Target audience
All users
Technology & features used
A slider that will appear after 5 sec on each article page
We have 4 different sliders for each product
Slider on article pages
Joint Pain Relief
Back and Muscle
Osteoarthritis
Back and Muscle 100g
7. Goal:
Get users to read more articles of Voltarol.
Target audience
All users
Technology & features used
This pop-up will appear once trying to exit the site
on an article page.
We will pull the “Read more” section and present it
on the pop-up.
We create an A/B test campaign to see which
articles bring more engagement.
Exit intent - Dynamic content
8. Results
Impressions Click Click CTR
5,264 171 3.25%
9,209 338 3.67%
Click per article
All about
back pain
Exercise and your
body
How does
Voltarolwork?
111 70 14
219 201 45
Impressions Click Click CTR
5,144 189 3.67%
9,161 397 4.33%
Variation #1
Variation #2 Click per article
Acute and
Chronic pain
Explaining
osteoarthritis
Movementsto
ease back pain
79 82 56
174 35 94
Benchmarks for Exit intent campaigns-
2.5%- 15%
9. Goal:
Get users to the home exercise tutorials
Target audience
All users on product pages
Technology & features used
This pop-up will appear after the user spends more
than 15 sec on a specific product page. Then,
related to the product we will suggest an exercise
that can help him.
We have 1 popup for knee pain and another for
back pain.
Home Exercise Pop up
10. Results
Impressions Click Click CTR
3,143 380 12.09%
8,110 376 4.64%
Impressions Click Click CTR
2,096 239 11.4%
7,016 747 10.65%
Knee Pain Back Pain
Work better on Desktop Work better on Mobile
11. Goal:
Get to know what your users expect from your site
Target audience
Returning users
Technology & features used
This pop-up will appear when a returning user is
back on your site 10 seconds after entry.
Welcome back - questions
Strategy by
12. Impressions Click Click CTR
594 86 14.48%
3,241 214 6.6%
Results
300 users
Fill the survey
168
Read about pain relief
150
Answered ‘Yes’ about knowing which
treatment suitable for them after
reading the website articles