Higher SERP Rankings: Innovative Tactics and Proven Formulas Presented @ Think Tank Live! 2010 Advanced SEO Workshop October 28, 2010

1. Higher SERP Rankings:
Innovative Tactics and
Proven Formulas
Presented @ Think Tank Live! 2010
Advanced SEO Workshop
October 28, 2010
Rey Villar
Search Marketing Manager
Norvax/GoHealth.com

2. Higher SERP Rankings Think Tank Live!
SM
@ReyVillar @RachelBaker @ExprtMary@MertSahinoglu #ttlchi
2 Basic Ways to Move Up

3. Higher SERP Rankings Think Tank Live!
SM
@ReyVillar @RachelBaker @ExprtMary@MertSahinoglu #ttlchi
Negative Tactics
• Google report
• Link hijacking or mimicking
• Usurp their keyword traffic
• Resubmit their site

4. Higher SERP Rankings Think Tank Live!
SM
@ReyVillar @RachelBaker @ExprtMary@MertSahinoglu #ttlchi
On-Site Formula
• Basic optimization
• SEO content
• Text links
• Image links
• 1st words
• Keyword map

5. Higher SERP Rankings Think Tank Live!
SM
@ReyVillar @RachelBaker @ExprtMary@MertSahinoglu #ttlchi
Smart Linkbuilding
Keyword
Array
Home/
Deep
Authority
Links
Volume
Links
Network

6. Higher SERP Rankings Think Tank Live!
SM
@ReyVillar @RachelBaker @ExprtMary@MertSahinoglu #ttlchi
1st Page Fast: Local SEO

7. Higher SERP Rankings Think Tank Live!
SM
@ReyVillar @RachelBaker @ExprtMary@MertSahinoglu #ttlchi
Smart Linkbuilding
• Press releases
• Directories
• Sponsored
Low Impact
• Exchanges
• Link bait
• Article market
• Bloggers
• Forums
Nurture • Network
• DMOZ
• Link tracking
• Video
• Social media
Long-Term