Lenovo Touch turntable digital campaign

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Rezqoi Reza Ardiansyah

Lenovo PC proof that its technology can transform your feeling into a musical experience

Entretenimiento y humor Noticias y política

DIGITAL ACTIVITY PROPOSAL
LENOVO TOUCH CAMPAIGN

2012 LENOVO CONFIDENTIAL. ALL RIGHTS RESERVED.2
Market situation

2012 LENOVO CONFIDENTIAL. ALL RIGHTS RESERVED.3
approach: promoting lenovo product lines by
demonstrating its touch features.
message: touch is more playful than clicking

2012 LENOVO CONFIDENTIAL. ALL RIGHTS RESERVED.4
Insight: people tends to like something new
about something they think they already know
They know about touch. But they don’t know
what it can do until they touch it.

2012 LENOVO CONFIDENTIAL. ALL RIGHTS RESERVED.5
Idea:
THE TOUCH TURNTABLE
www.touch-turntable.com
A turntable with Lenovo PC technology that can
absorb our joyful feeling into a sensational
(touchable) musical experience.

2012 LENOVO CONFIDENTIAL. ALL RIGHTS RESERVED.6

2012 LENOVO CONFIDENTIAL. ALL RIGHTS RESERVED.7

2012 LENOVO CONFIDENTIAL. ALL RIGHTS RESERVED.8

2012 LENOVO CONFIDENTIAL. ALL RIGHTS RESERVED.9

2012 LENOVO CONFIDENTIAL. ALL RIGHTS RESERVED.10

2012 LENOVO CONFIDENTIAL. ALL RIGHTS RESERVED.11

2012 LENOVO CONFIDENTIAL. ALL RIGHTS RESERVED.12

2012 LENOVO CONFIDENTIAL. ALL RIGHTS RESERVED.13

2012 LENOVO CONFIDENTIAL. ALL RIGHTS RESERVED.14

2012 LENOVO CONFIDENTIAL. ALL RIGHTS RESERVED.15

2012 LENOVO CONFIDENTIAL. ALL RIGHTS RESERVED.16

2012 LENOVO CONFIDENTIAL. ALL RIGHTS RESERVED.17

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