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09 February 2012
italy: milano · torino · verona · bologna · pescara · roma · napoli · foggia · reggio calabria · messina europe: barcelona · berlin · london · paris
www.publiglobe.com
McArthurGlen | Designer Oultets App

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McArthurGlen | Designer Outlets App
1.Publiglobe
About our company

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McArthurGlen | Designer Outlets AppCOMMUNICATIONS NETWORK
THE COMPANY
Publiglobe is an integrated communication agency providing branding,
marketing and advertising services to companies and local authorities.
Thanks to its multidisciplinary team, Publiglobe is able to handle complex and
ambitious projects completely in-house, taking advantage of cutting-edge
technology in a dynamic process that combines a number of different approaches
while emphasizing creativity in design and the use of advanced technologies.

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McArthurGlen | Designer Outlets AppCOMMUNICATIONS NETWORK
THE NETWORK
Thanks to its ten offices distributed throughout Italy and its four offices in
Barcelona, Berlin, London and Paris, Publiglobe is a real example of a «glocal»
communication agency of the 21° century.
The fact of having a local representation as well as support offices in the
main Western Europe countries it is a solid advantage for our multi-national
customers.
Our British office is located in London’s Belgravia district (15-17 Grosvenor
Square) and follows directly any operation with local customers.

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McArthurGlen | Designer Outlets AppCOMMUNICATIONS NETWORK
PUBLIGLOBE NETWORK

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McArthurGlen | Designer Outlets AppCOMMUNICATIONS NETWORK
THE DIGITAL BUSINESS UNIT
Publiglobe’s Digital Section is leaded by Giuseppe Miceli and Rodolfo Falletti,
high qualified professionals with a several years’ experience in handling complex
digital projects for multinational companies such as Trader.com, Tiscali,
Schibsted ASA, Yellow Pages, Excite.
THE DIGITAL BU ENCOMPASSES THE FOLLOWING SECTORS:
• WEB DESIGN AND PUBLISHING
• INTERNET ADVERTISING AND SOCIAL MEDIA MARKETING
• MOBILE AND TABLET APPLICATIONS AND MARKETING
• DIGITAL SIGNAGE AND 3D GLASSES-ON/GLASSES-FREE VIDEO

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McArthurGlen | Designer Outlets App
2.Why an App?
Mobile Market Overview,
Retail In-Depth Information, Conclusions.

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McArthurGlen | Designer Outlets AppCOMMUNICATIONS NETWORK
SMARTPHONE MARKET OVERVIEW

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McArthurGlen | Designer Outlets AppCOMMUNICATIONS NETWORK
SMARTPHONE MARKET OVERVIEW

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McArthurGlen | Designer Outlets AppCOMMUNICATIONS NETWORK
SMARTPHONE MARKET OVERVIEW

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McArthurGlen | Designer Outlets AppCOMMUNICATIONS NETWORK
SMARTPHONE MARKET OVERVIEW

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McArthurGlen | Designer Outlets AppCOMMUNICATIONS NETWORK
SMARTPHONE MARKET OVERVIEW

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McArthurGlen | Designer Outlets AppCOMMUNICATIONS NETWORK
SMARTPHONE USAGE FOR RETAIL

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McArthurGlen | Designer Outlets AppCOMMUNICATIONS NETWORK
SMARTPHONE USAGE FOR RETAIL

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McArthurGlen | Designer Outlets App
3.Proposal
A pushing application dedicated to
McArthurGlen Designer Outlets world

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McArthurGlen | Designer Outlets AppCOMMUNICATIONS NETWORK
THE PERSONAL
OUTLET
SHOPPING
APP
• PERSONAL FUNCTION
• GEO-LOCALIZATION
• INFORMATION CONTENT

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McArthurGlen | Designer Outlets AppCOMMUNICATIONS NETWORK
WELCOME PAGE
• Find your nearest Designer Outlet
• Create “My Page”: register your account and select your interests (sport,
fashion, trendy,…). Designer Outlets will suggest promotion and special offer
dedicated to you. By “My Page” is possible to plan fidelity action: “Happy
Birthday Simone, only today and only for you 10% special discount!”.

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McArthurGlen | Designer Outlets AppCOMMUNICATIONS NETWORK
PLAN YOUR VISIT
• How to reach us: general information
• Create the route: direct link with different navigation systems (google maps,
tom tom, navigon). Possibility to save the route for next visits
• Save parking position / Find your car in the parking
• Weather information / Tourist information
• Discover daily promotions, events and other information
• Discover personal “bonus” linked to “My Page” account.

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McArthurGlen | Designer Outlets AppCOMMUNICATIONS NETWORK
PLAN YOUR SHOPPING
• Map dedicated for the navigation with 150
mt. zoom (21 maps)
• “You are here” always active
• Guide to shopping and services: different
keys for searching by brand, by product
category. Possibility to use “go to” function
SOUT
NORT
WEST ENTRANCE,
ACCESS TO PARK & RIDE
1-2
136
137
138 139
137a
3-4 8-105 6 7
Food Court
Seating
Area
201 203
202
F8
F5
F4
F3
F7
F6
F2
F1
204
Management
Suite
First Floor
144
145
143
126 21 22
40 42 43 44 45 46
23 24 25 26 27 28
140-142
130 131 134 135132-133
125
124
122-123 121 120
57
K2
K3
58 59 61 62 63 64 65
Customer information
Gift Cards
Tourist information
Lost & found property
Wheelchair hire
Boobaloos Buggies
First aid point
Mens toilets
Ladies toilets
Disabled toilets
Baby changing faciliti
Customer information
Cash machines
Antler 132-133
Clarks Factory Outlet 54-55
Daniel Footwear 5
Famous Footwear 73
Fossil 137
Kurt Geiger 23
L.K.Bennett 15
Osprey 20
Pavers Outlet 82-83
Samsonite 19
Staccato Fashion
Footwear 102
Sunglass Time K3
Radley 21
Timberland 88-89
DKZ - Designer Kidz 75
Gap Outlet 90
Hamleys Outlet 63
Mamas & Papas Outlet 51
Next Clearance 144
Bedeck 136
Birthdays 202
Bose 99-100
China China 1-2
Christy Outlet Store 106-107
Denby 121
Home and Cook 70
Le Creuset 135
Furniture Innovations 58
Oneida 79
O2 56
Past Times 40
Phaidon K2
Professional Cookware 91
Red 5 64
That’s Entertainment 203
The Works 204
Whitewall Atelier 98
Aquascutum 16
Armani Collection 29
Austin Reed 93
Basler 22
Ben Sherman 44
Bench 139
Brooks Brothers 35
Calvin Klein 45
Calvin Klein Underwear 28
Chester Barrie 49
Coast 26
Crew Clothing 96
Daks 11
Double Two 120
Escada 24
Fred Perry 137a
French Connection 6
Gap Outlet 90
Gieves & Hawkes 18
Hackett 34
Hobbs 33
Hugo Boss 8-10
Jeff Banks Studio Store 50
Joules 71
Klass 125
The Kooples 17
Lacoste 143
Levi’s 62
L.K.Bennett 15
Margaret Howell 14
Marks& Spencer Outlet 85-87
Moss/Moss Bros Hire 43
Next Clearance 144
Paul Smith 25
Phase Eight 95
Polo Ralph Lauren 37-39
Racing Green 52
Replay 145
Rockport 77-78
Roman Originals 124
Suit Direct 53
Ted Baker 27
Thomas Pink 13
Timberland 88-89
White Stuff opening soon 94
fashion home and giftfootwear, accessories
and luggage
children
YOU ARE
HERE

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McArthurGlen | Designer Outlets AppCOMMUNICATIONS NETWORK
SOUT
NORT
WEST ENTRANCE,
ACCESS TO PARK & RIDE
1-2
136
137
138 139
137a
3-4 8-105 6 7
Food Court
Seating
Area
201 203
202
F8
F5
F4
F3
F7
F6
F2
F1
204
Management
Suite
First Floor
144
145
143
126 21 22
40 42 43 44 45 46
23 24 25 26 27 28
140-142
130 131 134 135132-133
125
124
122-123 121 120
57
K2
K3
58 59 61 62 63 64 65
Customer information
Gift Cards
Tourist information
Lost & found property
Wheelchair hire
Boobaloos Buggies
First aid point
Mens toilets
Ladies toilets
Disabled toilets
Baby changing faciliti
Customer information
Cash machines
Antler 132-133
Clarks Factory Outlet 54-55
Daniel Footwear 5
Famous Footwear 73
Fossil 137
Kurt Geiger 23
L.K.Bennett 15
Osprey 20
Pavers Outlet 82-83
Samsonite 19
Staccato Fashion
Footwear 102
Sunglass Time K3
Radley 21
Timberland 88-89
DKZ - Designer Kidz 75
Gap Outlet 90
Hamleys Outlet 63
Mamas & Papas Outlet 51
Next Clearance 144
Bedeck 136
Birthdays 202
Bose 99-100
China China 1-2
Christy Outlet Store 106-107
Denby 121
Home and Cook 70
Le Creuset 135
Furniture Innovations 58
Oneida 79
O2 56
Past Times 40
Phaidon K2
Professional Cookware 91
Red 5 64
That’s Entertainment 203
The Works 204
Whitewall Atelier 98
Aquascutum 16
Armani Collection 29
Austin Reed 93
Basler 22
Ben Sherman 44
Bench 139
Brooks Brothers 35
Calvin Klein 45
Calvin Klein Underwear 28
Chester Barrie 49
Coast 26
Crew Clothing 96
Daks 11
Double Two 120
Escada 24
Fred Perry 137a
French Connection 6
Gap Outlet 90
Gieves & Hawkes 18
Hackett 34
Hobbs 33
Hugo Boss 8-10
Jeff Banks Studio Store 50
Joules 71
Klass 125
The Kooples 17
Lacoste 143
Levi’s 62
L.K.Bennett 15
Margaret Howell 14
Marks& Spencer Outlet 85-87
Moss/Moss Bros Hire 43
Next Clearance 144
Paul Smith 25
Phase Eight 95
Polo Ralph Lauren 37-39
Racing Green 52
Replay 145
Rockport 77-78
Roman Originals 124
Suit Direct 53
Ted Baker 27
Thomas Pink 13
Timberland 88-89
White Stuff opening soon 94
fashion home and giftfootwear, accessories
and luggage
children
YOUR PERSONAL SHOPPER
• Create your wishing list during the visit:
track store position, price and note for all of
interesting items. Later select only your favorite
ones and came back directly to the stores for
buying them
• Take under control your shopping: assign your
daily budget at the wishing list and check “just
in time” shopping situation
• Brands Highlights: pop-up managed by the
operators appear automatically when the app
is opened or when the visitors arrived near the
store. The pop-up content can be different
(promotion, new entry, special discount,…)
What: red dress
Price: Euro 120

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McArthurGlen | Designer Outlets App
Layout Design

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LAYOUT A
SPLASH PAGE
CONCEPT
hi res zoom

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LAYOUT A
SPLASH
PAGE
ZOOM TO
DETAIL

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• LANGUAGE CHOICE
• STATIC OR DYNAMIC IMAGE
• IT CAN BE FOLLOWED BY SMALL
SHORT VIDEO TO BE MORE EFFEC-
TIVE
LAYOUT A
SPLASH
PAGE
CONTENTS

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COMMUNICATIONS NETWORK
LAYOUT B
GENERIC HOME PAGE
CONCEPT
hi res zoom

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www.publiglobe.com
• HOME, NOT CONFIGURED
Customer enters and is invited to
define his preferred Outlet and to
create his own account and profile
• REGISTER
• SELECT OUTLET
• BACKGROUND
Images from all Outlets are rolling/
fading/moving one by one.
• BRAND DIRECTORY
(Brands are rolling)
• BACKEND REQUIREMENTS
RETRIEVING OUTLETS PHOTOS
BRAND DIRECTORY
LAYOUT B
HOME
GENERIC
CONTENTS

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www.publiglobe.com
SWIPE
LOCATIONS
SELECTOR

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hi res zoom
LAYOUT C
PERSONAL HOME PAGE
CONCEPT

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• HOME, ALREADY CONFIGURED
Customer enters and is invited to define
his preferred Outlet and to create his own
account and profile
• WEATHER INFO
• INFO PUSH
Offers dedicated to profiled customer and
pushed. Same for news/events
• FIND US
Create the route: direct link to google maps
• MY PARK
Save car location when parking and find it
after shopping
• BRAND DIRECTORY
(Brands are rolling)
• BACKEND REQUIREMENTS
CUSTOMER PROFILE
BRAND DIRECTORY
NEWS/EVENT WITH PERSONALIZED ONE
SPECIAL OFFER WITH PERSONALIZED ONE
LAYOUT C
HOME
PERSONAL
CONTENTS

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LAYOUT C
PERSONAL
HOME PAGE
ZOOM TO
DETAIL

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hi res zoom
LAYOUT D
OUTLET PAGE
CONCEPT

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McArthurGlen | Designer Outlets AppCOMMUNICATIONS NETWORK
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• PERSONAL SHOPPER
A wish list of items seen during the visit, with position,
price and personal notes. At the end the customer can
choose the favourite ones and came back directly to
the stores for buying them.
• OFFERS, NEWS, EVENTS
Linked anf highlighted as in home page
• FACILITIES
List of all facilities: restaurant, shuttle, parking, family,
accessibility...
• HOME BUTTON
• SHOPPING PLAN
An interactive map to browse or which to highlight and
search for brands and categories
• BRAND DIRECTORY
(Brands are rolling)
• BACKGROUND
(Outlet Photo)
• BACKEND REQUIREMENTS
RETRIEVING OUTLET PHOTO
BRAND DIRECTORY
NEWS/EVENT WITH PERSONALIZED ONE
SPECIAL OFFER WITH PERSONALIZED ONE
LAYOUT D
OUTLET
PAGE
CONTENTS

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LAYOUT D
OUTLET
PAGE
ZOOM TO
DETAIL

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LAYOUT E
MY PERSONAL SHOPPER
PAGE CONCEPT

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LAYOUT F
SCREENSHOT COMPARISON (BRAND SECTION)

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LAYOUT G
SCREENSHOT COMPARISON (OUTLET SECTION)

37. please, visit our web site: www.publiglobe.com
Thank you for your attention
italy: milano · torino · verona · bologna · pescara · roma · napoli · foggia · reggio calabria · messina europe: barcelona · berlin · london · paris