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Creating your own community
1.
Creating your own community
Robin Fenwick / @CIMARobin Director of Member and Student Services Chartered Institute of Management Accountants
2.
3.
CIMA’s proprietary community, CIMAsphere
4.
Brings together blogs
(original content)
5.
Groups – peer
conversations around special interests
6.
Discussions – a
place to ask questions, and get answers
7.
News – our
push comms
8.
Why bother?
9.
Over 30,000 registered users in three
years 10% active most of the time
10.
vs
11.
43,193 Facebook fans /
likes 3,500 talking about CIMA most of the time
12.
11,851 Twitter followers to
our main account
13.
It’s an, not either/or
14.
If you build
it, they will come
15.
It has to
do something different
16.
Exclusive content and community leading experts
17.
Not what’s new, but
what you need now
18.
Bring together
great content and knowledgeable people to increase member value and belonging …Improves member retention
19.
Content:
Be authentic Keep it simple Create an emotional reaction
20.
Take thepulse
of your membership or clients …Improves your service
21.
Gather rich analytics
data …Improves your prospects
22.
Provide and control commercial opportunities
…Increases your revenues
23.
Earn your crust
…link the community to business goals
24.
Hire well, or educate Social
media is a unique medium which imposes its own values.
25.
Sometimes how you
react matters more than how you plan
26.
Get started with
Ning Hosted – nothing to install – pain free
27.
Where next?
Gameification Mobile Evolution not revolution
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