Presentation given at 2010 International Group of Educational Publishers (IGEP) conference. Discusses developing courses with multiple new media components, and pairing of technologies to educational context.

1. Selecting and managing multiple new media platforms Americas ELT New Media IGEP 2010

2. Topics A framework for pairing media to educational interactions Efficiently developing courses that place new media into multiple interaction contexts

4. Media Consumption

5. Media

6. Educational contexts Student-teacher ratio Person-technology ratio Lesson purpose

7. Educational Contexts

8. Educational Context-Media pairings

9. Managing the platforms Content Development Marketing

10. Content Commission at course level Target educational contexts across lifecycle Externalize data

12. Development Platform/product line focus Pre-production planning Short phases ending in real product Partnerships

13. Marketing New channels New thought leaders New expectations

14. Thank you Roderick Gammon rgammon@cambridge.org 212/337-5024 (New York City) http://cambridge.org/us/esl