This document discusses using social media to generate traffic to blogs and websites. It identifies four key elements for gaining maximum exposure: writing killer content that is interesting and valuable; sharing content on social media platforms like Facebook, Twitter, and Digg; integrating social media sharing buttons effectively on the website; and communicating with people who share the content. Killer content needs to be new, breaking, or offer valuable information to engage people. Social media sharing is most effective when buttons are placed below or above content on the page. Thanking people who share content builds communication and success.