3. What is Mediaworks?
We are a marketing communications company.
Our work is grounded in the transformative power of design.
We believe that story telling unifies people, finding commonalities.
We provide a comprehensive set of services using small, highly experienced teams,
a support network spanning 20 plus years, and a unique business model called
“Fractional Marketing” which is particularly well suited for entrepreneurial ventures
and funded start up companies.
A film company approach to marketing and communications
We utilize a film company methodology based partially on the company’s
heritage and partially on the fit between our specific model of marketing and
communications. Film production requires matching talent to task. Productions
expand and contract to meet requirements. A high responsiveness to change
is mandatory.
We employ these methods in our work to great benefit for our clients.
At the end of the dark ages, it was not unusual for a man to be conscripted into battle, and providing he
survived, wind up five miles away from the village where he lived. And there he would stay for the rest of his
life because the concept of direction, mapping and road identification had not been worked out yet.
[3]
MEDIAWORKSNYC
4. production advertising
research design
identity strategy
branding voice
brand modeling
5. Fractional Marketing
Most companies, especially those engaged in B2B commerce, are not
marketing driven (like retail cosmetics brands, for instance), so when they staff
up marketing departments they are invariably going outside the company’s core
area of expertise. Marketing, as it continues to merge with IT, has grown quite
complex requiring a range of skills that exceeds those of most in-house
departments. The result is a choice between two often undesirable options-
relying on staff to perform beyond their experience and ability, or venturing
outside to an expanding vendor community who require considerable time
learning a client’s business.
Mediaworks developed “Fractional Marketing” as a response to our clients’
needs. We are designed to fill the great majority of requirements of a modern
marketing department, with extraordinary efficiency. Need a logo, mission
statement, branding message, ad campaign, powerpoint design, booth, signage,
collateral materials, IT support for an email blast, rather than staffing up or
hiring and then managing multiple freelancers, who may or may not be
available, our client’s knowledge resides with Mediaworks. In this way we
become the consistent bearer of a company’s vision, its issues, constituents,
regulatory considerations, and when inevitable staff changes occur, our
clients are alleviated of the time and expense of sourcing candidates.
Consequently, valuable talent never walks out the door and continuity
is assured.
The Zen concept of beginners mind allows one to approach each experience as if for the first time. In the
movie, The Gods Must Be Crazy, a native seeing his first jeep climbs over the hood, leaps the windshield and
arranges himself on the front seat.
[5]
MEDIAWORKSNYC
6. industry specialist
economist filmmaker
sociologist designer
entrepreneur
set designer
web producer creative writer
video producer marketer
strategist animator
researcher architect
programmer educator
creative director technical writer
technical expert client
anthropologist
branding specialist
information architect
account executive
7. awards and recognition
· OSCAR Nomination: Documentary Film
· EMMY Nomination: Television Programming
· CINE: Corporate Film
· ID Magazine: Interactive
· Graphis Interactive Design 2: Interactive
· International Broadcast Design: Interactive
· About.com, Best of the Web: Interactive
· Themed Entertainment Association THEA: Fixed Site Exhibit
Archimedes and his small band of soldiers thwarted the vast Roman army for 10 years with their
insight, creativity and series of unexpected actions. One of Archimedes’ greatest feats was having his soldiers
polish their shields and then use them to reflect the sun onto the sails of the Roman ships anchored in
the harbor. The focused sunlight set their sails afire.
[7]
MEDIAWORKSNYC
9. Cifg
CIFG, a financial services company of French parentage, utilized Mediaworks’
Fractional Marketing services for an 8 year period beginning a year before launch.
Working with us, the company required only a small internal staff comprised of
a CMO and oneassistant. Mediaworks was integrated into the client’s structure,
performing all important marketing services.
Benefits included : continuous quality control; strict adherence to budgets - we
conservatively saved CIFG over $1 million over this time period; reduced impact
on HR; quick responsiveness to emergencies.
[9]
MEDIAWORKSNYC
11. GLOBAL INDEXES
S-Network
Mediaworks partnered with S-Network in 2005 to develop and create a series
of global index sites that focus on specific transnational investment themes.
Mediaworks created a rapid deployment system to meet the fast pace of the
company’s growth. In addition to managing all aspects of their online and database
infrastructure, Mediaworks also manages a complex universe of S-Network
partners. So far, 8 sites have been launched with additional sites in development.
[ 11 ]
MEDIAWORKSNYC
12. commIT
Mediaworks started the commIT division (communications for IT) to address
corporate IT’s need for communications services to its broad stakeholder
community. Working for Fortune 500 companies, commIT develops and implements
programs following a methodology designed to identify, manage, inform and
persuade stakeholders about upcoming IT-based change. Results are dramatic -
projects flow smoother (in side by side comparisons), help desk calls drop and
attitudes towards IT improves, making future implementations easier.
[ 11 ]
MEDIAWORKSNYC
13. Arkados
Arkados invents and develops broadband over powerline technology solutions.
Their products enable distribution of internet, high definintion TV, and digital audio
anywhere electricty flows. Built into audio, digital and television devices, Arkados’
products eliminate last mile, and wifi issues plaguing both consumers and
distributors of content. Mediaworks engaged with Arkados to develop a brand
image at a crucial moment in the company’s history. The results were an
advertising campaign and homepage redesign. After launch the company’s stock
grew 45%.
[ 11 ]
MEDIAWORKSNYC
14. Medcast
Medcast was the first physician oriented news network on the internet,
launching in 1998. Mediaworks developed all vision materials including proof
of concept demo’s which served to illustrate this new product in a new category
helping the company raise second and third round financing as well as helping
them sell into key pharmaceutical marketers. Medcast sold to WebMD in 1999
for $250M.
[ 13 ]
MEDIAWORKSNYC
15. Vertibrae
Mediaworks developed and launched Vertibrae Communities in 1996, a
specialist physician network on the internet. Vertibrae broke ground in
several ways; 1. It was the first peer to peer network for specialist practitioners,
2. It attracted a large, loyal following who returned monthly, 3. Vertibrae was
the first social network for physicians. Mediaworks launched 5 communities:
Anesthesia, Rheumatology, Radiology, HIV, and Pain Management. Communities
received sponsorship from Merck, Glaxo, Abbott, Amgen, Wyeth, among other
large pharmaceuticals.
[ 13 ]
MEDIAWORKSNYC
17. “My Architect”
Over a 5 year period Mediaworks produced the feature documentary, “My Architect,”
about the fascinating lives of architect Louis Kahn and the journey of self discovery
by his son Nathaniel. We were honored to receive the Academy Award nomination
in 2004.
[ 15 ]
MEDIAWORKSNYC
18. E-ZPass
E-ZPass launched with myriad technical problems resulting in a financial and public
relations disaster. The State of New Jersey, after replacing and repairing faulty
systems, was having considerable difficulty convincing drivers to register.
Mediaworks created an ongoing series of radio commercials called “Friendly
Carpool” in which a hilarious group of misanthropes, all long term members of the
same carpool, talk about their new E-ZPass. The response was overwhelming,
depleting the large stockpile of E-ZPass receivers in the entire Northeast.
Additionally E-ZPass became a profit center for the State of New Jersey.
[ 15 ]
MEDIAWORKSNYC
19. HP
HP turned to Mediaworks to help articulate the unique working and partnering
relationship it has with its clients.
This video featured a dialogue between Kathy Walker, Chief Information & Network
Officer of Sprint Nextel and Senior HP visionaries Steve Langdon and Patrick Scaglia,
as well as support from a chorus of Sprint’s and HP’s end users, cell phone customers.
[ 17 ]
MEDIAWORKSNYC
20. World Golf Hall of Fame
To welcome the 250,000 fans visiting the World Golf Hall of Fame each year,
Mediaworks created Passion to Play, a 32-screen multimedia wall that
celebrates the timeless yet ever changing nature of the sport.
Our video wall installation was a technological breakthrough, saving
millions of dollars in retooling and program development costs. To keep the
content current, the electronicmosaic of film, 3-D animation, music, narration
and lighting effects is updated with fresh footage every week via a direct ftp link.
[ 17 ]
MEDIAWORKSNYC
21. Fractional Marketing is based on nearly 25 years experience working with some
of the largest brands and smartest minds in technology, medicine, finance,
publishing and culture.
Clients
Corporate Technology
Citizen Watch AXS-One
Condé Nast Corning Incorporated
Nabisco HP
PGA Tour Productions IBM
Ricoh Corporation Medcast
Triarc Medical News Network
Pfizer IT Group
Fashion/Retail Sun
Cosmair
Publishing
Gap
Nautica Allure
Polo/Ralph Lauren Bon Appetit
Steuben Glass Brides
Tiffany & Co. Condé Nast Traveller
Wathne Esquire
House & Garden
Broadcast Marie Claire
ESPN Men’s Health
Lifetime Television Meredith Magazines
NBC News Corporation, Ltd.
PBS The New York Times Magazine
New Woman
Public Sector The New Yorker
E-ZPass, New Jersey Self
New York City Fire Department Snow Country
New York City Board of Education Time Magazine
Vanity Fair
[ 19 ]
MEDIAWORKSNYC
22. Financial Health Care
Bear Stearns Amgen
Chase Bracco Diagnostics
CIFG Columbia University
Drexel Burhnam Duke University
Guardian Eli Lilly
Prudential Gilead Sciences
S-Net Glaxo
Harvard Medical College
The Arts and Culture Merck
American Museum of NYU Child Study Center
Natural History Ortho McNeil
The Asia Society Pfizer
Brooklyn Museum of Art Roche Laboratories
Christie’s Stanford University
The Guggenheim Museum Tufts University
The Museum of Modern Art UCLA
Sotheby’s Vertex Pharmaceuticals
Whitney Museum of
American Art
World Golf Hall of Fame
World Monuments Fund
Yogi Berra Learning Center
[ 19 ]
MEDIAWORKSNYC
23. For more information, please contact:
Andy Clayman
President & CEO
John Hochroth
Chief Operating Officer
295 lafayette street
new york, new york, 10012
phone: 212.219.8600
fax: 212.431.7163
web: mediaworksnyc.com
[ 20 ]
MEDIAWORKSNYC
