16. 83% of B2B marketers have a content
strategy, but only 35% have it
documented
Content
Marketing
Institute,
2014
17. let’s fix that
also, my company - Convince & Convert -
creates killer content marketing strategic plans
for some of the most interesting companies in
the world.
!
!
ConvinceAndConvert.com
18. Content Marketing Strategy in 7 Steps
objectives 1
what’s your one thing? 2
measurement 3
audiences 4
audience needs 5
content executions 6
content amplification 7
46. Who are they? What
do they like? How
do they spend their
time? What
influences them?
47. document this:
The audiences for our
content marketing are
described by this persona
(_______), this persona
(_______), and this
persona (_______).
63. document this:
Our buying stages
are_______,
_______,_______ and
______. We have listed all
the questions our personas
need to move through each
stage here: _______.
84. Put your content
strategy on a
detailed calendar
with views by week,
month, quarter, year
85. Excel or Google docs
at first, dedicated
software eventually
for calendaring
86. document this:
For each audience need, we
will create content in one or
more ways, and will create
a worksheet to organize
content, timelines, and
calls-to-action.