Talk delivered at the First Visayas Blogging Summit in Iloilo on November 27, 2010. I talk about the power of blogs and how bloggers can become responsible members of new media.

1. Blogs, Blogging, and the Blogger

3.  forms of communicating in the digital world
 new methods of communicating in the digital
world that allow individuals or smaller groups
of people to congregate online and share,
sell and swap goods and information
 allows more people to have a voice in their
community and in the world in general
Source: PCMag.com
(http://www.pcmag.com/encyclopedia_term
/0,2542,t=new+media&i=47936,00.asp)

4.  Streaming video, streaming audio, and live
internet broadcasting
 Highly interactive user interfaces (possibly
including mere hypertext or not)
 Any kind of communication requiring high-
bandwidth
 CD and DVD media
 Online communities
 One-to-many visual communications
Source: Seach SOA
(http://searchsoa.techtarget.com/sDefinitio
n/0,,sid26_gci213507,00.html)

5.  Coined in 1997
 (n) WebLog
 (n) Web site that contains dated text entries
in reverse chronological order about a topic
(most recent entry first)
 (v) To write a blog entry
Source: PCMag.com
(http://www.pcmag.com/encyclopedia_term
/0,2542,t=blog&i=38771,00.asp)

6. “Once a raft of small projects started by a few
pioneering individuals, it has grown into a
massive communication tool used by casual
hobbyists and media behemoths alike. Blogs
have evolved so much that the word has all
but lost its meaning, serving as a catchall for
nearly any online communication.”
- Dan Fletcher, Time Magazine (July 23, 2009,
“The Evolution of Blogging, ”
http://www.time.com/time/business/article
/0,8599,1912249,00.html)

8.  A blog is a digital form of communication
 Includes online publication of digital media
such as text, photos, videos, and audio files

9.  Helps shape public opinion
 Performs three main functions
 Information
 Education
 Entertainment
-Prof. Danilo Arao, “Blogging Ethics”
(WordCamp Ph 2010)

10. Senator Trent Lott

11. Ed Lingao and Jaemark Tordecilla, “Web of Threats,”
April 8, 2010

12. COMELEC
Commissioner
Virgilio “Garci”
Garcilliano

13. Manila Standard
Today Columnist
Malu Fernandez

15. Time Magazine, “Media: Meet Joe Blog”
(October 28, 2005)

20.  Bloggers provide FIRST HAND information
 Bloggers provide information that is
UNCENSORED
 Bloggers provide information FASTER
 Bloggers provide information, education, and
entertainment FOR FREE
 Bloggers offer UNBIASED opinion
 Bloggers are perceived to be regular people
with whom THE AUDIENCE CAN RELATE to or
IDENTIFY WITH

21.  TO HELP SHAPE PUBLIC OPINION BY
PROVIDING RELEVANT INFORMATION
 To adhere to the highest professional and
ethical standards of writing
 OUR ONLINE AUDIENCE DESERVES NOTHING
LESS
 Help raise the level of discourse to a HIGHER
LEVEL
Prof. Danilo Arao, “Blogging Ethics”
(WordCamp Ph 2010)

23. “Content is KING!”

24. Hard writing makes for easy reading.

25. “There is no such thing as work ethics. Only ethics.”

26. Blog responsibly.

27. Engage your readers. Do not react. INTERACT.

28. Because blogging is free.
It has no regulations or rules.

29. Chris Garnett, “The Business of Blogging and New Media”
(http://www.chrisg.com/real-blogging/)

34. http://www.riajose.com
riajose@gmail.com