Ricardo Leon is the co-founder and creative mind behind KnackMaster, a publisher of early education apps located in the DC region. KnackMaster's mission is to support children, families, and educators in creating engaging learning environments. The document discusses trends in children's use of digital devices and apps, segmentation of the children's audience, popular behaviors among children, and principles for effective game and story design.
5. 1 in 4 people
in the World are
Children
1.6 Billion
83 million children in the United States
* US Census - International Data Base: World Population Under 12 Years Old
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6. Children in the United States
Who Have Used a
Smart Device
40% * Common Sense Media
* US Census
8 Million
of 2-4 year olds
52%
10 Million
of 5-8 year olds
6
7. Tablets
are expected to grow
+6x Other
17%
* Gartner: Worldwide Media Tablets Sales,
* Apple iOS, Google Android,
Microsoft Window Mobile, QNX, Other iOS
46%
Android
37%
Android iOS
29% 67%
2011 2016
60 Million 370 Million 7
8. Free Apps Account for
FREE 89%
90% will Cost
of Paid Apps
$3
Less than $3
* Gartner: Market Trends: Mobile App Stores, Worldwide, 2012
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9. Smartphones
average
Games 10+
Downloaded
Tablets
in 2011
20+
* PlayFirst and Frank N. Magid,
Tablet & Smartphone Gaming Trends
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11. Digital Trends Impacting Natural User Interfaces
Children &
Technologies like touchscreens, voice-
activation are increasing accessibility
Education
Connected Learning
Learning that is socially connected,
interest-driven, and oriented towards
educational opportunity
Gamification
Applying game elements and game
design techniques elements in non-game
context to drive user engagement and
behavior adoption
* Mind/Shift: How We Will Learn, 12 Education Tech Trends to Watch in 2012
* MacArthur Foundation: Connected Learning Research Network
* From Game Design Elements to Gamefulness: Defining Gamificaiton
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