The Right Way to Apply Game Thinking in Consumer Apps
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Games can extend far beyond entertainment to encourage a desire behavior and reach an objective. What ever is your objective, learn to integrate game thinking in a consumer app.
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The Right Way to Apply Game Thinking in Consumer Apps
- 1. Applying GAME THINKING in Consumer Apps Ricardo Leon ricardo @pactica.com !1
- 2. Games can extend far beyond entertainment !2
- 3. !3
- 5. !5
- 7. !7
- 8. What is a game? !8
- 9. !9
- 10. !10
- 12. !12
- 13. Humans have a natural desire to play 1 !13
- 14. !14
- 15. Humans have a capacity to pretend 2 !15
- 16. !16
- 17. A game has rules that dictate how to play 3 !17
- 18. !18
- 19. A game has a particular goal that a player needs to achieve 4 !19
- 20. !20
- 23. fun capture attention & motivate participation !23
- 24. hard fun provides the opportunity to challenge, mastery, and feelings of accomplishments people fun provides the excuse to hang around with friends fun capture attention & motivate participation serious fun purposely play changes how players think, feel, behave, or make a difference in the real world easy fun inspires exploration and role play * Nicole Lazzaro, XeoDesign: 4Keys 2Fun !24
- 25. Playing is more interesting when you make meaningful choices !25
- 26. !26
- 27. Players are always free to quit !27
- 28. !28
- 29. Magic Circle Physical space for playing Johan Huizinga Pretend !29
- 31. Inside the magic circle, real-world events have special meanings !31
- 32. !32
- 33. !33
- 34. !34
- 35. !35
- 36. Playing games can be an immersive experience !36
- 37. !37
- 38. The magic circle is a place of dreams and fantasy !38
- 39. !39
- 40. !40
- 41. A story drives everything !41
- 42. make me care make me follow make me a promise make me wonder ted | andrew staton !42
- 43. The Player Journey Progression from novice to expert Goals !43
- 44. get players into the game as quickly and easily as possible Onboarding !44
- 45. !45
- 46. provide training wheels and increase difficulty through progression Scaffolding !46
- 47. !47
- 48. Frequent encouragement and visualize performance Feedback !48
- 49. !49
- 50. Stipulate positive feelings by offering unexpected rewards the user Variable Rewards !50
- 51. !51
- 52. get to the point where player has conquer and achieve a real skill Pathway to Mastery !52
- 53. !53
- 55. Rules have to be clear to the players !55
- 56. !56
- 57. !57
- 58. !58
- 59. Players agree to the rules, but can redefine them !59
- 60. !60
- 61. !61