1. By: Laura Richards
August 05, 2013

2.  User Interactive Contest
 Uses Social Media Platforms
 Facebook
 Twitter
 Instagram
 Pinterest
 Idea: Take a VS Swimsuit and accessorize for
summer

3.  Requires purchase of a VS Swimsuit
 Contest promoted on Twitter and Facebook
 Entries posted on Instagram
 Voting takes place via Pinterest

4.  Winning Entries:
 $5000 Grand Prize (1)
 $1000 Runner Up (2)
 Voter Winnings:
 Lottery for Angel Rewards and coupons

5.  College Aged/ Young Professional
 Women
 Stylish/Trendy/Money Savers
 US and Canada
 Social Media Orientated

6.  Amounts of likes/favorites/retweets/Pins
from social media sites
 PPCs for the Google Ads promoting contest

7.  Instagram and Pinterest are the main drivers
 Google Adwords

8.  1 month of development
 2 weeks for run of contest
 1 week for voting
 1 month for analytics after conclusion

9.  Digital Agency: $250/hr
 $110,000 for length of contest
 Google Adwords budget: $50,000
 $1000/day
 CPC: $3.16
 Prize Money
 $5000 Grand Prize
 $1000 Runners Up (2)
 Total Budget = $167,000

10.  Social Media Contest
 Promotes VS Swimwear
 Target market is Young Professional/College
Aged women
 Goal is to create more customer interactivity
and bringing in new consumers through social
media