If you want to optimize your TYPO3 website for search engines, you have to do it the holistic way. In this presentation I will show you that with the technical SEO from TYPO3 core and the possibilities to write high quality content with Yoast SEO for TYPO3, there is no excuse anymore to create non ranking TYPO3 website!

1. SEO WITH TYPO3
TYPO3 Conference 2018
Richard Haeser
MaxServ
Lead TYPO3 SEO Initiative
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2. 2
HI!

3. Introduction
Hello!
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Richard Haeser
Development lead at MaxServ
• From the Netherlands
• 18 years of experience in PHP development
• 8 years of experience in TYPO3 development
• Lead TYPO3 SEO initiative
• Married with 2 kids

4. Introduction
MaxServ
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TYPO3 Agency Solution Partner
and TYPO3 Gold Member

5. Introduction
MaxServ Clients
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SEARCH ENGINE
OPTIMIZATION

7. Search Engine Optimization
What is SEO?
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“Search engine optimization (SEO) is the process of affecting the
online visibility of a website or a web page in a web search
engine's unpaid results—often referred to as "natural", "organic",
or "earned" results.”
- Source: Wikipedia

8. Search Engine Optimization
SEO is not a trick!
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• Hidden text? Don’t waste time on that!
• Text only for Google? Why?
• Use our keyword in every line? Don’t
do that!
• You can’t fool Google!

9. Google Yahoo! bing Baidu
92.3% 2.51% 2.28% 0.85%
Search Engine Optimization
Google
Source: statcounter.com
Why do I only talk about Google?
This is why!
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10. Search Engine Optimization
Google
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Each year, Google changes its search
algorithm around 500–600 times!
You can not survive those updates with tricks!
Do it the right way!

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HOLISTIC SEO

12. Search Engine Optimization
Holistic SEO?
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“Holistic SEO is to focus on all aspects of website optimization in
order to be the best result”
- Source: Yoast

13. Search Engine Optimization
Holistic SEO?
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• Good technical SEO
• Writing quality content
• Great User Experience
• Keeping your site secure
To keep ranking well in Google, you
should use a holistic SEO approach!

14. Search Engine Optimization
Holistic SEO?
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• Good technical SEO
• Writing quality content
• Great User Experience
• Keeping your site secure
To keep ranking well in Google, you
should use a holistic SEO approach!

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TECHNICAL SEO
WITH TYPO3

16. Technical SEO
TYPO3 SEO
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Technical SEO with TYPO3?
No problem!
A lot of extensions are available in the extension
repository. Currently 53 extensions for SEO.

17. Technical SEO
TYPO3 SEO Initiative
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A group of TYPO3 and SEO enthusiasts.
Richard Haeser
Lead / developer
Joost de Valk
SEO expert
Riny van Tiggelen
Developer
Kevin Appelt
Developer

18. Technical SEO
Technical SEO in core!
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• Title tags
• Meta description / OpenGraph / Twitter cards
• Canonical tags
• Hreflang
• XML Sitemap

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QUALITY CONTENT
WITH TYPO3

20. Quality content
What is quality content?
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• Keyword strategy
• Copywriting
• Site structure

21. Quality content
What is quality content?
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• Keyword strategy
• Copywriting
• Site structure

22. Quality content
Yoast SEO for TYPO3
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• Focus keyword analysis
• Readability analysis
• Snippet preview
• Social share optimization
• Cornerstone content
Helping editors writing high quality content.

23. Quality content
Yoast SEO for TYPO3: some stats
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4.000+
Number of
installations
last 30 days
23+
Number of
contributors
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Releases
36k+
Number of
installations

24. Quality content
Yoast SEO Premium for TYPO3
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Want more?
Yoast SEO Premium for TYPO3

25. Quality content
Yoast SEO for TYPO3 Premium
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• Up to 5 focus keywords can be analysed
• Keyword insights
• Orphaned content
• Near future: internal linking suggestions

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DEMO TIME

27. Quality content
Yoast SEO Premium for TYPO3
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Order now!
From: € 499 ,-
Now: € 374,25
Including 1 year free updates and 24/7
support.
As a T3CON visitor you can profit from 25%
discount. Valid until November 13, 2018.
Go to https://yoast.com/typo3-extensions-seo/
and use this discount code:
TYPO3SEO-25%
25%discount

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FUTURE

29. Future
TYPO3 CMS 10LTS
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Schema.org integration? Dashboards?
To be honest: we have to decide!

30. Future
Yoast SEO for TYPO3
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• Support for 8LTS and 9LTS *
• Full page analysis *
• Breadcrumbs
• Setup wizard
• RTE integrations
* Already available

31. Future
Yoast SEO Premium for TYPO3
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• Internal linking suggestions
• Social previews
• Synonyms
• And more…

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WANT TO SCORE IN GOOGLE?
DO IT THE HOLISTIC WAY!

33. Holistic SEO
Want to learn more about holistic SEO?
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Basic SEO training by Yoast
https://yoast.com/academy/basic-seo-training/
• Get practical tips to implement at once
• Covers all aspects of SEO

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Richard Haeser
Development Lead @ MaxServ
richard@maxserv.com www.maxserv.com
@haassie82 / @maxserv www.richardhaeser.com
QUESTIONS?
25%
discount
Yoast SEO Premium for TYPO3
https://yoast.com/typo3-extensions-seo/
Discount-code: TYPO3SEO-25%
Special offer