Mapping the Way Forward Content Day 2014

1. MAPPING THE WAY FORWARD Content Day, Stockholm, 20th November 2014 #contentday2014 Richard Ingram @richardjingram

2. © Trustees of the British Museum Babylon Babylonian map of the world Clay tablet, probably from Sippar, southern Iraq (c.700-500 BC)

3. © Trustees of the British Museum London Edinburgh Hereford Mappa Mundi (‘Sheet of the World’) Inked parchment, the largest medieval map known to still exist (c.1300)

5. Administrative

6. Administrative Social

7. Administrative Social Military

8. Administrative Social Military Political

9. Walt Disney’s business map,1957 Depicts a central film asset and its supporting entertainment assets

10. Growth of Las Vegas, NV 1984–2012 Google Earth timelapse constructed from satellite imagery

11. Growth of Las Vegas, NV 1984–2012 Google Earth timelapse constructed from satellite imagery

12. Radial hierarchical organisation structure About as complex and contradictory as its name suggests

13. John Rocque’s map of London, 1746 Rocque deliberately left out the city’s unsavoury elements

16. Map of organisation-wide content distribution Or that giant hairball the cat coughed up yesterday. Equally yucky.

17. MAPPING OUT A STORY Beyond physical geography

18. Wabash river Ohio river Mississippi river © Trustees of the British Museum Native North American buckskin map Possibly used in land negotiations with the British (c.1744)

19. Distribution Distance Overlap Direction N A B C A B

20. LIGHT HEAT Different maps, same basic building blocks SUN gives gives Exploded view Concept map

21. Different maps, same basic building blocks Topological map Star map

22. Find your coordinate system Anything can be mapped using pairs of opposites North West East South

23. Find your coordinate system Anything can be mapped using pairs of opposites Expensive Slow Fast Cheap

24. Find your coordinate system Anything can be mapped using pairs of opposites High Small Large Low

25. Plot your landmarks Start with the most prominent feature, then move outward

26. Plot your landmarks Start with the most prominent feature, then move outward

27. N Plot your landmarks Start with the most prominent feature, then move outward

28. FINDING OUR WAY The unfamiliar environment

29. Tackling that complex trinity Content governance is an important tool for this end Content People Processes

30. Maintaining content consistency is hard Particularly when many contributors have other responsibilities web-site? web

31. site? We

32. use

33. ‘website’ Oh

34. well

35. ... ✓ ✗ Style

36. query Content

37. Control

38. filter Publish

39. to

40. web

41. Scenario: Design a new content workflow Regional English Council Approx. 15,000 staff 7 departments Serving approx. 700,000 people

42. Our varied, siloed environment Some departments are responsible for 100s of pages, while others only a few Digital Services department (Our heroes)

43. Our varied, siloed environment How to find our bearings in unfamiliar surroundings Follow

44. me! Map Expert guide (Mandy)

45. Our varied, siloed environment To discover how content decisions are made and how they could be improved, we need to figure out who best to talk to Mandy ? ? ? ? ?

46. Let’s map our environment We’ll begin by marking out each of the seven departments

47. Let’s map our environment We’ll begin by marking out each of the seven departments Digital

48. Services

49. Let’s map our environment We’ll begin by marking out each of the seven departments Digital

50. Services Chief

51. Adults

54. Communities Executive's Corporate

56. Resources Children

57. and

58. Young

59. People Environment

61. and

63. Transport Community

65. Planning

66. Let’s devise our coordinate system Digital

67. Services Chief

68. Adults

74. and

75. Young

78. and

82. Planning

83. Let’s devise our coordinate system Small Large Digital

84. Services Chief

85. Adults

91. and

92. Young

95. and

99. Planning

100. Let’s devise our coordinate system Small Fast Large Digital

101. Services Slow Chief

102. Adults

108. and

109. Young

112. and

116. Planning

117. We’re on the move! What can we see? Small Fast Large Slow Digital

118. Services Chief

119. Executive's Corporate

122. and

123. Young

124. People Adults

127. Communities Environment

129. and

133. Planning

135. Services Chief

139. and

140. Young

141. People Adults

146. and

150. Planning

152. Services Chief

156. and

157. Young

158. People Adults

163. and

167. Planning

168. Small Fast Large Slow Digital

169. Services Chief

170. Executive's Children

171. and

172. Young

173. People Community

175. Planning Corporate

177. Resources Adults

180. Communities Let’s map those pathways Environment

182. and

184. Transport

185. Small Fast Large Slow Digital

186. Services Chief

188. and

189. Young

197. Communities Let’s map those pathways Environment

199. and

201. Transport

202. What can our marked pathways tell us? Small Fast Large Slow Digital

203. Services Chief

205. and

206. Young

216. and

218. Transport

219. What can our marked pathways tell us? Small Fast Large FASTER Slow Digital

220. Services Chief

222. and

223. Young

233. and

235. Transport SLOWER

236. Where are the opportunities for improvement? Small Fast Large Slow Digital

237. Services Chief

239. and

240. Young

250. and

252. Transport

253. Where are the opportunities for improvement? Small Fast Large Slow Digital

254. Services Chief

256. and

257. Young

267. and

269. Transport

270. Our map: Simple, but effective Small Fast Large Slow Digital

271. Services Chief

273. and

274. Young

284. and

286. Transport

287. MAPPING OUT A PROCESS The unfamiliar environment

288. Requirements for an effective CMS workflow Meet the needs of the organisation and

289. Conducting internal user interviews Ask them to walk you through several different content creation and publishing scenarios Digital

290. Services Mandy Content Officer

291. The ensuing conversation Mandy talks us through the typical process for publishing a press release on the council website On

292. Monday

293. I

294. received

295. a

296. request

297. from

298. John,

299. Highways

300. Manager

301. at

302. the

303. Environment

304. and

305. Transport

306. department,

307. to

308. publish

309. a

310. press

311. release

312. to

313. inform

314. the

315. community

316. of

317. the

318. start

319. of

320. major

321. road

322. improvement

323. work.

324. I

325. first

326. called

327. Helen,

328. Technical

329. Services

330. Manager

331. at

332. the

333. Environment

334. and

335. Transport

336. department,

337. who

338. emailed

339. through

340. the

341. source

342. material

343. and

344. directed

345. me

346. on

347. the

348. technical

349. details

350. that

351. needed

352. to

353. be

354. included.

355. The ensuing conversation cont. Mandy talks us through the typical process for publishing a press release on the council website After

356. completing

357. the

358. draft

359. in

360. the

361. CMS

362. environment,

363. I

364. marked

365. the

366. press

367. release

368. as

369. 'ready

370. for

371. review'

372. and

373. emailed

374. Rachael,

375. a

376. Content

377. Manager

378. and

379. colleague

380. in

381. the

382. Digital

383. Services

384. team,

385. and

386. Helen

387. again

388. for

389. their

390. feedback.

392. After

393. one

394. or

395. two

396. line

397. edits,

398. I

399. was

400. ready

401. to

402. mark

403. the

404. press

405. release

406. as

407. 'ready

408. for

409. publishing',

410. so

411. I

412. emailed

413. David,

414. a

415. Digital

416. Media

417. Officer

418. to

419. prepare

420. and

421. publish

422. the

423. press

424. release

425. to

426. the

427. test

428. server.

429. The ensuing conversation cont. Mandy is still talking us through the typical process for publishing a press release on the council website John,

430. Helen

431. and

432. Rachael

433. were

434. all

435. emailed

436. to

437. help

438. me

439. perform

440. a

441. second

442. review

443. of

444. the

445. content,

446. where

447. they

448. duly

449. approved

450. its

451. publishing

452. to

453. the

454. public

455. website.

457. David

458. then

459. got

460. all

461. the

462. glory

463. as

464. usual

465. by

466. hitting

467. the

468. button

469. marked

470. 'publish'. I’m

471. completely

472. lost!

473. Let’s

474. make

475. a

476. map.

477. Who are the characters in our story? Mandy

478. Content

479. Officer John

480. Highways

481. Manager Helen

482. Technical

483. Services

484. Manager Rachael

485. Content

486. Manager David

487. Digital

488. Media

489. Officer

490. David

491. Digital

493. Media

495. Officer Environment

496. and

497. Transport Digital

498. Services Helen

499. Technical

501. Services

503. Manager John

504. Highways

507. Content

509. Manager Mandy

510. Content

512. Officer

513. David

514. Digital

516. Media

519. and

521. Services Helen

522. Technical

524. Services

526. Manager John

527. Highways

530. Content

532. Manager Mandy

533. Content

535. Officer MAKE

536. REQUEST PROVIDE

537. MATERIAL SOURCE

538. MATERIAL CREATE

539. DRAFT REVIEW

540. DRAFT REVIEW

541. DRAFT REVIEW

542. DRAFT EDIT

543. DRAFT REVIEW

545. APPROVE REVIEW

547. APPROVE REVIEW

549. APPROVE REVIEW PUBLISH

550. TO

551. TEST

552. SERVER PUBLISH

553. TO

554. WEB

555. David

556. Digital

558. Media

561. and

563. Services Helen

564. Technical

566. Services

568. Manager John

569. Highways

572. Content

574. Manager Mandy

575. Content

577. Officer MAKE

581. DRAFT REVIEW

582. DRAFT REVIEW

583. DRAFT REVIEW

584. DRAFT EDIT

585. DRAFT REVIEW

587. APPROVE REVIEW

589. APPROVE REVIEW

592. TO

593. TEST

594. SERVER PUBLISH

595. TO

596. WEB

597. David

598. Digital

600. Media

603. and

605. Services Helen

606. Technical

608. Services

610. Manager John

611. Highways

614. Content

616. Manager Mandy

617. Content

619. Officer MAKE

623. DRAFT REVIEW

624. DRAFT REVIEW

625. DRAFT REVIEW

626. DRAFT EDIT

627. DRAFT REVIEW

629. APPROVE REVIEW

631. APPROVE REVIEW

634. TO

635. TEST

636. SERVER PUBLISH

637. TO

638. WEB

639. David

640. Digital

642. Media

645. and

647. Services Helen

648. Technical

650. Services

652. Manager John

653. Highways

656. Content

658. Manager Mandy

659. Content

661. Officer MAKE

665. DRAFT REVIEW

666. DRAFT REVIEW

667. DRAFT REVIEW

668. DRAFT EDIT

669. DRAFT REVIEW

671. APPROVE REVIEW

673. APPROVE REVIEW

676. TO

677. TEST

678. SERVER PUBLISH

679. TO

680. WEB

681. David

682. Digital

684. Media

687. and

689. Services Helen

690. Technical

692. Services

694. Manager John

695. Highways

698. Content

700. Manager Mandy

701. Content

703. Officer MAKE

707. DRAFT REVIEW

708. DRAFT REVIEW

709. DRAFT REVIEW

710. DRAFT EDIT

711. DRAFT REVIEW

713. APPROVE REVIEW

715. APPROVE REVIEW

718. TO

719. TEST

720. SERVER PUBLISH

721. TO

722. WEB

723. David

724. Digital

726. Media

729. and

731. Services Helen

732. Technical

734. Services

736. Manager John

737. Highways

740. Content

742. Manager Mandy

743. Content

745. Officer MAKE

749. DRAFT REVIEW

750. DRAFT REVIEW

751. DRAFT REVIEW

752. DRAFT EDIT

753. DRAFT REVIEW

755. APPROVE REVIEW

757. APPROVE REVIEW

760. TO

761. TEST

762. SERVER PUBLISH

763. TO

764. WEB

765. David

766. Digital

768. Media

771. and

773. Services Helen

774. Technical

776. Services

778. Manager John

779. Highways

782. Content

784. Manager Mandy

785. Content

787. Officer MAKE

791. DRAFT REVIEW

792. DRAFT REVIEW

793. DRAFT REVIEW

794. DRAFT EDIT

795. DRAFT REVIEW

797. APPROVE REVIEW

799. APPROVE REVIEW

802. TO

803. TEST

804. SERVER PUBLISH

805. TO

806. WEB

807. David

808. Digital

810. Media

813. and

815. Services Helen

816. Technical

818. Services

820. Manager John

821. Highways

824. Content

826. Manager Mandy

827. Content

829. Officer MAKE

833. DRAFT REVIEW

834. DRAFT REVIEW

835. DRAFT REVIEW

836. DRAFT EDIT

837. DRAFT REVIEW

839. APPROVE REVIEW

841. APPROVE REVIEW

844. TO

845. TEST

846. SERVER PUBLISH

847. TO

848. WEB

849. David

850. Digital

852. Media

855. and

857. Services Helen

858. Technical

860. Services

862. Manager John

863. Highways

866. Content

868. Manager Mandy

869. Content

871. Officer MAKE

875. DRAFT REVIEW

876. DRAFT REVIEW

877. DRAFT REVIEW

878. DRAFT EDIT

879. DRAFT REVIEW

881. APPROVE REVIEW

883. APPROVE REVIEW

886. TO

887. TEST

888. SERVER PUBLISH

889. TO

890. WEB

891. David

892. Digital

894. Media

897. and

899. Services Helen

900. Technical

902. Services

904. Manager John

905. Highways

908. Content

910. Manager Mandy

911. Content

913. Officer MAKE

917. DRAFT REVIEW

918. DRAFT REVIEW

919. DRAFT REVIEW

920. DRAFT EDIT

921. DRAFT REVIEW

923. APPROVE REVIEW

925. APPROVE REVIEW

928. TO

929. TEST

930. SERVER PUBLISH

931. TO

932. WEB

933. David

934. Digital

936. Media

939. and

941. Services Helen

942. Technical

944. Services

946. Manager John

947. Highways

950. Content

952. Manager Mandy

953. Content

955. Officer MAKE

956. REQUEST SOURCE

957. MATERIAL PROVIDE

959. DRAFT REVIEW

960. DRAFT REVIEW

961. DRAFT REVIEW

962. DRAFT EDIT

963. DRAFT PUBLISH

964. TO

965. TEST

966. SERVER REVIEW

968. APPROVE REVIEW

970. APPROVE REVIEW

973. TO

974. WEB

975. David

976. Digital

978. Media

981. and

983. Services Helen

984. Technical

986. Services

988. Manager John

989. Highways

992. Content

994. Manager Mandy

995. Content

997. Officer MAKE

998. REQUEST SOURCE

1001. DRAFT REVIEW

1002. DRAFT REVIEW

1003. DRAFT REVIEW

1004. DRAFT EDIT

1005. DRAFT PUBLISH

1006. TO

1007. TEST

1008. SERVER REVIEW

1010. APPROVE REVIEW

1015. TO

1016. WEB

1017. David

1018. Digital

1020. Media

1023. and

1025. Services Helen

1026. Technical

1028. Services

1030. Manager John

1031. Highways

1034. Content

1036. Manager Mandy

1037. Content

1039. Officer MAKE

1040. REQUEST SOURCE

1043. DRAFT REVIEW

1044. DRAFT REVIEW

1045. DRAFT REVIEW

1046. DRAFT EDIT

1047. DRAFT PUBLISH

1048. TO

1049. TEST

1050. SERVER REVIEW

1057. TO

1058. WEB WHY THE DELAYS?

1059. David

1060. Digital

1062. Media

1065. and

1068. Technical

1070. Services

1072. Manager John

1073. Highways

1076. Content

1078. Manager Mandy

1079. Content

1081. Officer MAKE

1084. MATERIAL REVIEW

1085. DRAFT REVIEW

1086. DRAFT REVIEW

1088. APPROVE CREATE

1089. DRAFT REVIEW

1090. DRAFT EDIT

1091. DRAFT PUBLISH

1092. TO

1093. TEST

1094. SERVER REVIEW

1099. TO

1100. WEB

1101. David

1102. Digital

1104. Media

1107. and

1110. Technical

1112. Services

1114. Manager John

1115. Highways

1118. Content

1120. Manager Mandy

1121. Content

1123. Officer MAKE

1127. DRAFT REVIEW

1128. DRAFT REVIEW

1131. DRAFT REVIEW

1132. DRAFT EDIT

1133. DRAFT PUBLISH

1134. TO

1135. TEST

1136. SERVER REVIEW

1141. TO

1142. WEB CMS INTERACTIONS

1143. David

1144. Digital

1146. Media

1149. and

1152. Technical

1154. Services

1156. Manager John

1157. Highways

1160. Content

1162. Manager Mandy

1163. Content

1165. Officer MAKE

1169. DRAFT REVIEW

1170. DRAFT REVIEW

1173. DRAFT REVIEW

1174. DRAFT EDIT

1175. DRAFT PUBLISH

1176. TO

1177. TEST

1178. SERVER REVIEW

1183. TO

1184. WEB CMS INTERACTIONS

1185. Breaking down the department Small Fast Large Slow Digital

1186. Services Chief

1188. and

1189. Young

1199. and

1201. Transport

1205. and

1206. Young

1216. and

1218. Transport

1222. and

1223. Young

1233. and

1235. Transport Transportation Environment Highways Helen

1236. Technical

1238. Services

1240. Manager

1241. Why is John’s sub-department failing? Small Fast Large Slow Digital

1244. and

1245. Young

1255. and

1257. Transport Transportation Environment Highways Helen

1258. Technical

1260. Services

1262. Manager

1263. Why is John’s sub-department failing? Small Fast Large Slow Digital

1266. and

1267. Young

Mapping the Way Forward Content Day 2014

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