Not every new technology is enduring. Data continues to show that most users of wearables fall out of love with them after a few months, why? How can Wearable Technology overcome the hurdle of “cool” but not transformative, and become a mainstream technology solution that helps enterprises and brands capture market share.
Driving the memorability of WT
Making the WT solution ubiquitous to promote frequency of usage
What are the design mistakes we are making with wearables, and how can we fix them fast?
Why are wearables and the Internet of Things two completely different paradigms, and who confused them in the first place?
If not wearables, then what? And how do we get there?
What are the things we need to do TODAY, to get edge computing right, whether it be wearables, implantables, sensables, or digestables?
1. Making Wearables Tip
A discussion of questions that can help frame
the summit over the next two days.
One quarter innovator, one quarter provocateur,
and the remaining; iconoclast.
2.
3. V
vanity
Getting design right
excessive
pride in
one’s
appearance
Beyond
The Technology
O
ownership
Getting value right
to have the
state of
owner on a
property
G
greed
Getting bus. Model right
excessive
desire for
wealth or
possessions
U
utility
Getting data right
the quality
or state
of being
useful
@RichieEtwaru
E
evolution
Getting paradigm right
a process
of slow
change and
development
4. Vanity
“Unless wearables satisfy our vain desire to
look better than we actually are, they will not
tip.” – Richie Etwaru
8. What Else
Shall We Wear
@RichieEtwaru
At the end of the limbs
• 29% - clipped on clothing on forearm
• 28% - on wrist
• 18% - clipped on shoe
• 15% - embedded in clothing around calves
• 12% - jewelry on the ankles
9. 20 Billion
2012 was a record year on spending on
luxury watches globally.
25. Ownership
“It will be difficult to be a smart shirt, or hat,
or shoe because it means you will be my
only shirt.” – Richie Etwaru
26. V
vanity
Getting design right
excessive
pride in
one’s
appearance
Beyond
The Technology
O
ownership
Getting value right
to have the
state of
owner on a
property
G
greed
Getting bus. Model right
excessive
desire for
wealth or
possessions
U
utility
Getting data right
the quality
or state
of being
useful
@RichieEtwaru
E
evolution
Getting paradigm right
a process
of slow
change and
development
27. Greed
“If every wearable device continues to have
an App of it is own, we should be afraid of
hypochondria more than Ebola.” – Richie
Etwaru
32. Greed
“For wearables to enable digital health, we
must go from a set of competing products to
an industry of cooperating stakeholders.” –
Richie Etwaru
33. Utility
“Wearables intending to change behavior
should focus on psychology (data) first, and
hardware & software at the very last” – Richie
Etwaru
49. Evolution
“Things in me, one me, around me,
surrounding me (home), takes me around
(automotive), and where I do my rounds
(offices, factories, and hospitals) ” – Richie
Etwaru
50. V
vanity
Getting design right
excessive
pride in
one’s
appearance
Beyond
The Technology
O
ownership
Getting value right
to have the
state of
owner on a
property
G
greed
Getting bus. Model right
excessive
desire for
wealth or
possessions
U
utility
Getting data right
the quality
or state
of being
useful
@RichieEtwaru
E
evolution
Getting paradigm right
a process
of slow
change and
development
51. Keep In Touch.
EMAIL & PHONE SOCIAL MEDIA
retwaru@gmail.com
m 917.403.0642
o 908.443.2535
T
L
@richieetwaru
in/richieetwaru
Let’s
Thank You
Notas del editor
Just 3.3 Million Fitness Trackers Were Sold In The US In The Past Year
Assume 5%, 300 MM in US, 100 MM addressable market, we are at 5%, not even close to being ready to tip.
The Rolex Back
Sales up 40%, margins up 30% in 2014
Keeping up with Tim Moore.
Keeping up with Tim Moore.
Beats did this, but the beats headphone is a hell of a headphone … it became my primary headphone immediately, and my bose headphone became my secondary
Everyone has a blog … a different type of echo chamber.
Instant gratification takes too long, Carrie Fisher
In the US only, annually 67% actually go to the gym
Instant gratification takes too long, Carrie Fisher
Instant gratification takes too long, Carrie Fisher
