1. 2nd Annual Mobile Marketing Summit20 July 2009Johannesburg www.rickjoubert.com Twitter: @rickjoubert LinkedIn: www.linkedin.com/in/rickjoubert

2. Mobile – developing as a powerful medium Mobile is driving new innovation, efficiency and radically enhanced user experience.... Publishing / Media Customer Service Commerce / Banking Advertising / Marketing

3. US Q1 2009 print ad revenues DOWN 29.7% on same period year ago... Attributed mainly to radically changing media consumption habits and the move to new media The notion that information on the web “wants to be free” is being challenged by publishers out of sheer desperation Traditional media under pressure May 2009 All Rights Reserved © 2009 Vodacom (Pty) Ltd. 3

4. Amazon KINDLE: the iPhone of E-readers? May 2009 All Rights Reserved © 2009 Vodacom (Pty) Ltd. 4

6. Los Angeles Times

7. Chicago Tribune

8. The Boston Globe

9. The Wall Street Journal

10. The Washington Post

11. USA Today

13. Interactive

14. Responsive

15. FunctionalMay 2009 All Rights Reserved © 2009 Vodacom (Pty) Ltd. 6 The Mobile Phone

16. Reported mobile operator stats Yes, but includes multiple SIM’s and machines Over 50 million cellphone connections in South Africa? May 2009 All Rights Reserved © 2009 Vodacom (Pty) Ltd. 7

17. South Africa – Mobile connections vs users May 2009 All Rights Reserved © 2009 Vodacom (Pty) Ltd. 8

18. Reported mobile operator stats Yes, but includes duplication and machines Goldstuck (June 2009) reporting 37M consumer users That’s 77% population penetration! Over 50 million cellphone connections in South Africa? May 2009 All Rights Reserved © 2009 Vodacom (Pty) Ltd. 9

19. Continental picture... May 2009 All Rights Reserved © 2009 Vodacom (Pty) Ltd. 10

20. Continental picture..... May 2009 All Rights Reserved © 2009 Vodacom (Pty) Ltd. 11

21. Africa - real time mobile engagement with US president.... May 2009 All Rights Reserved © 2009 Vodacom (Pty) Ltd. 12

22. Sample of SMS to President Obama during his speech in Ghana.. May 2009 All Rights Reserved © 2009 Vodacom (Pty) Ltd. 13

24. The Loeries, 2009 Vodacom is sponsoring the Digital Category of the 2009 Loerie Awards Special Mobile Advertising Award: In partnership with Vodacom, The Loerie Awards is introducing a new category in the Digital Advertising section catering especially to the recent growth in the use of mobile devices in the advertising mix. In order to promote the growth of this category, Vodacom Mobile Media is offering a special prize including two iPod touch devices and R50,000 advertising spend with Vodacom Mobile Media.

25. Brand vs. Agency

26. Agencies getting involved May 2009 All Rights Reserved © 2009 Vodacom (Pty) Ltd. 17 "It is an area of massive potential in this market and we have invested resources because I believe OMD needs to take a leading role as the largest media agency in SA.” Josh Dovey CEO, OMD

27. Financial Services Mobile Entertainment Mobile handset brands Retail Packaged goods (FMCG) Beverage brands Government Luxury brands Automotive Dominant verticals...but changing May 2009 All Rights Reserved © 2009 Vodacom (Pty) Ltd. 18

29. MXit still serving teen market and 24 Group finally clearly visible

30. Avusa launches “The Times” mobi and indications are that mobile publishing is a 2009 priority for most large incumbent media companiesLocal MMA council established

31. MMA South Africa members 20

33. What if you could LISTEN to a poster? Integrated execution – MMA Global award winning case study May 2009 All Rights Reserved © 2009 Vodacom (Pty) Ltd. 22

34. UNICEF – Please Call Me Want engagement with very deep reach? 08/11/25 3:30 am 08/11/25 3:30 am +27823103104 +27823103104 *140*0821234567# Please Call Me 082 3103104 (AD).Africa wants 2 know what U think! Finish the sentence - What I like about my country is? SMS 33012.R1.50/SMS Please Call Me 082 3103104 (AD).Africa wants 2 know what U think! Apart from school/home where do U spend most of UR time? SMS 32979.R1.00/SMS

35. Three important trends Emergence of the mobile application “net” Location as a “killer” contextual variable The mobile wallet

37. Catalysed by the launch of iPhone

39. BBC – Mobile iPlayer

40. Some branded Smartphone applications http://www.carling.com/ipint_details.html http://www.kraftfoods.com/kf/iFood.aspx

42. Catalysed by the launch of iPhone

44. Real-time operator LBS

46. Mobile Advertising Targeting Toolkit

48. Catalysed by the launch of iPhone

50. Real-time operator LBS

53. M-pesa – solutions for the unbanked May 2009 All Rights Reserved © 2009 Vodacom (Pty) Ltd. 34

54. M-pesa – exponential growth May 2009 All Rights Reserved © 2009 Vodacom (Pty) Ltd. 35

55. M-pesa – massive and deep distribution May 2009 All Rights Reserved © 2009 Vodacom (Pty) Ltd. 36

56. M-pesa : full substitution of debit / credit card May 2009 All Rights Reserved © 2009 Vodacom (Pty) Ltd. 37

57. From ad... to order... to pay.. – Buy your favourite pizza American Hot 13.5” Onions, pepperoni, jalapeno peppers Buy Now £15.99 Change size 11.5”9.5”7” Welcome back Rory +441234567890 Newbury, Berkshire RG14 2FN (estimated location) Your nearest Domino’s Pizza is 5 The Broadway, Newbury, RG14 1AS Buy Now or Change Pick-up Store Order your favourite pizza? Order a new pizza?

58. From ad... to order...... to pay– Buy your favourite pizza SMS: Your American Hot pizza is ready for collection from 5 The Broadway Newbury RG14 1AS (phone 01635 529529) Click ‘Pay Now’ to get your American Hot Domino’s Pizza for £15.99.  Pay Now XCancel What is Payforit? Terms and Conditions Operator Data charges may apply Thank you for buying Domino’s Pizza. Please collect from: 5 The Broadway Newbury RG14 1AS (phone 01635 529529) I would like to receive great offers and news from Domino's Pizza By emailBy postBy TXT

59. Thank You www.rickjoubert.com Twitter: @rickjoubert LinkedIn: www.linkedin.com/in/rickjoubert