Social Business - Guest Lecture at YES!Delft

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Rick Mans

Tecnología Empresariales

This is a story of an ordinary little boy named Charlie Bucket. He was not faster, or stronger, or more clever than other children. His family was not rich or powerful or well-connected; in fact, they barely had enough to eat. Charlie Bucket was the luckiest boy in the entire world. He just didn't know it yet.

Productivity killers: meetings and emails

It was never so easy to connect with so many people.

It was never so hard to get somebody’s attention.

How can you connect with your audience and turn them into passionate fans.

9 It is about your fans. It is not about you.

7 Know where your (future) fans are. Go to them.

8 It is not a linear process all the time.

5 There is still an offline world. Do not ignore the old media.

3 Care about your fans. Care about every single one of them. You passionate fans will outperform every marketing department and every agency.

2 Make them an offer they cannot refuse. Build a relationship. Be a friend.

1 Don’t be a jerk. It is not about you. It is about them.

Opportunity Areas Product development Marketing Production Sales Service

Turning satisfied customers into successful marketeers Marketing

Participate in online conversations Marketing

Let your customers develop and design your next product Product development

Boost Knowledge Sharing and Creativity Production

Make Knowledge Work More Efficient Production

From Short Term Cashing To Long Term Earning Sales

Relationship First. Transactions Will Follow. Sales

Reach Out to Your Customers before they complain Service

Your customer can become your most valued service representative Service

Relations, not transactions Consumerevangelisme Upsell Transaction Customer phases Customer needs Required activities

Your company is already going through a social transformation

Overview Social Transformation Strategies

Business Areas impacted by Social Transformation Strategies

SMILE Activities Supporting ,[object Object]

Create a place where customers can provide input on your product and where they can see the result.Interacting ,[object Object]

Create an environment that promotes and enables co creation

Use a platform in which you can interact with your customersListening ,[object Object]

Give customers a platform on which they can share their thoughts.Evangelizing ,[object Object]

Create easy promotion kits that can be reused over and over again.,[object Object]

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Social Business - Guest Lecture at YES!Delft

1. Social Business Little surprises around every corner, but nothing dangerous June 2011 – Rick Mans – Social Media Lead

2. This is a story of an ordinary little boy named Charlie Bucket. He was not faster, or stronger, or more clever than other children. His family was not rich or powerful or well-connected; in fact, they barely had enough to eat. Charlie Bucket was the luckiest boy in the entire world. He just didn't know it yet.

3. Consumers ahead of business

4. We’renot in Wonderland anymore, Alice

5. Costsavings

6. IncreaseMargins

7. Increaserevenues

8. Impacting business goals

9. Productivity killers: meetings and emails

10. Your most loyal promotor

11. Useyourcustomers

12. Analytics

13. It was never so easy to connect with so many people.

14. It was never so hard to get somebody’s attention.

15. How can you connect with your audience and turn them into passionate fans.

16. From outsider to evangelist

17. 10 You cannot create a community.

18. 9 It is about your fans. It is not about you.

19. 7 Know where your (future) fans are. Go to them.

20. 8 It is not a linear process all the time.

21. 6 Leading by example is key.

22. 5 There is still an offline world. Do not ignore the old media.

23. 4 Success won’t come overnight.

24. 3 Care about your fans. Care about every single one of them. You passionate fans will outperform every marketing department and every agency.

25. 2 Make them an offer they cannot refuse. Build a relationship. Be a friend.

26. 1 Don’t be a jerk. It is not about you. It is about them.

27. Opportunities

28. Opportunity Areas Product development Marketing Production Sales Service

29. Turning satisfied customers into successful marketeers Marketing

30. Participate in online conversations Marketing

31. Let your customers develop and design your next product Product development

32. Boost Knowledge Sharing and Creativity Production

33. Make Knowledge Work More Efficient Production

34. From Short Term Cashing To Long Term Earning Sales

35. Relationship First. Transactions Will Follow. Sales

36. Reach Out to Your Customers before they complain Service

37. Your customer can become your most valued service representative Service

38. Relations, not transactions Consumerevangelisme Upsell Transaction Customer phases Customer needs Required activities

39. Transformation

40. Your company is already going through a social transformation

41. Overview Social Transformation Strategies

42. Business Areas impacted by Social Transformation Strategies

43.

44.

45.

46. Create an environment that promotes and enables co creation

47.

48.

49.

50. SM I L E

51. SM I L E

52. SM I L E

53. SM I L E

54. SM I L E

55. SM I L E

56. SM I L E

57. Design principles

58. Candy is Magical

59. Changing the default

60. It changes the product or service

61. It changes the experience

62. Why should we share this?

63. Why should we not share this?

64. What if customers are enabled for interaction?

65. Is your service or product you offer sharable?

66. GetYour Golden Tickets Now

67. Your contact: Rick Mans Phone: +31 6 51 21 01 44 E-Mail: rick.mans@capgemini.com Twitter: http://twitter.com/rickmans LinkedIn: http://nl.linkedin.com/in/rickmans

68. Ifyoulikedthispresentation, youmightlikethis content as well Rick Mans & Joël van Gogh - Social Business Transformation How customers change your enterprise DNA http://www.nl.capgemini.com/expertise/publicaties/social-business-transformation/

Social Business - Guest Lecture at YES!Delft

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