150birds Brand Guidelines

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CONTENTS
T
A
B
L
E
O
F
4
B R A N D
3
C O M P A N Y S T A T E M E N T S
8
C O L O R P A L E T T E
10
T Y P O G R A P H Y
13
I L L U S T R A T I O N S A N D I C O N S
15
16
A U D I E N C E
A P P L I C A T I O N S
Identity, Personality, Slogan, Logo
Mision, Vision, Values and Positioning
How to use our Color Palette?
Documents. Presentations, Social Media.
Identity
Buyer Personas
Identity

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We are the perfect equilibrium between the flexibility of
hiring freelancers and the quality and commitment of hiring a marketing
agency.
We are a community of experts that believe in collaborative teamwork by being
as transparent and diligent as can be.
To start-ups and small businesses, 150birds is the one marketing service
provider that makes marketing teams reliable and accessible at a convenient
price. That's because only 150birds offers a community of experts that will work
as the remote marketing department for small companies, so that they can
benefit from the work of a complete team that adjusts to their growing needs.
Company Statements
1.
Mission
Vision
Values
Positioning Statement
To power small businesses and startups to grow their brand
equity and revenue by making marketing simple, affordable and accessible.
We strive to level the playing field by providing every company an equal
opportunity to succeed.
Making marketing teams accessible to small
businesses and startups.

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150 comes from Dunbar's number, which is a suggested cognitive limit to the number of
people with whom one can maintain stable relationships —relationships in which an
individual knows who each person is and how each person relates to every other person.
And birds because they fly harmoniously together while preserving their own identity.
2. Brand
Identity
Lowercase letters
No space between
chareacters
Friendly
Energetic
Creative
Open-minded
Collaborative
150bird is a brand with personality, our community is:
Trustworthy
Motivated
Colorful
Commited
Supportive

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Just right Too far
Not Enough
Friendly
Inclusive
Affectionate
Energetic
Active Vibrant
Creative
Inspired Idealistic
Open-minded
Approachable
Liberal
Collaborative
Connected Dependent
Trustworthy Incorruptible
Transparent
Motivated
Predisposed Overbearing
Colorful Showy
Vivid
Committed Devoted
Effective
Supportive
Helpful Charitable
*The following chart has been created for a better understandment of 150birds' brand personality. The
characteristics in the middle collumn indicate the "Just Right" traits that identify the brand, while the other
two collumns, "Not Enough" and "Too Far", indicate similar personality traits that do not represent the
company's identity.
2. Brand

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Black is used for the lines and the name.
#000000
RGB 0, 0, 0
CMYK 75, 68, 67, 90
Beige is used for the inside color of the bird.
#F9Fbef
RGB 249, 251, 239
CMYK 2, 0, 6, 0
2. Brand
Our logo is a bird drawn from it's right side (looking to the right)
on top of the company name: 150birds, aligned to the center.
The image has simple lines to enfazise the wings and tail of
the bird, it's two legs can be seen as well.
The goal of our logo is to be memorable and easy to identify.
Your trusted, on-demand marketing team.
Logo
Slogan
Colors

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Cover page of Company Documents
Final page of Company Documents
First and Final slides in Presentations
Social Media Posts
Flyers
Email Signature
Business Cards
Page number in Company Documents
Slide number in Presentations
Emoji
Full-size Logo
Small Logo
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2. Brand
Logo Uses
The logo should be used with the name
150birds. The smallest size it can be used is
1.5cm / 0.6in
When using the logo in a smaller space than
1.5cm / 0.6in, the name 150birds should be
removed.
The smallest size the logo should be used is
0.6cm / 0.25in.
Logo Size

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3. Color Palette
Yellow is our main color. It highlights important areas in
documents, titles or figures.
#FFC83E
RGB 255, 200, 62
CMYK 0, 22, 86, 0
Blue is our secondary color. It is used to create contrast
and separate areas in documents.
#5A85FF
RGB 90, 133, 255
CMYK 66, 49, 0, 90
Pink is our terciary color. It is used to underline titles or
decorate the document.
#F73CB0
RGB 247, 60, 176
CMYK 5, 85, 0, 0
Grey is used as a fill color.
#F2F4F7
RGB 242, 244, 247
CMYK 4, 2, 1, 0
Black is used mainly for text.
#000000
RGB 0, 0, 0
CMYK 75, 68, 67, 90
Color Palette

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3. Color Palette
How to use our Color Palette?
When using the color palette, the proportion between
colors should look like the combination below.
When working with documents that need an
elegant look , Grey and Black should be the
dominant colors. Yellow, Blue and Pink should be
used to the minimum just to convey our brand
image in a delicate way.
For impactful content such as
social media post or flyers, use
Yellow, Blue and Pink as main
colors to capture the viewers
attention.
TITLES CAN BE
HIGLIGHTED WITH YELLOW
Important parragraphs con be
higlighted with blue when they
need to stand out of the page.
Pink should be
use for details.
Grey helps organize
the document by
splitting the area to
fit different ideas.

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4. Typography
HEADERS / TITLES
Poppins Bold
Poppins Semi-Bold
Poppins Medium
*https://fonts.google.com/specimen/Poppins
*https://fonts.google.com/specimen/Poppins
*https://fonts.google.com/specimen/Questrial
Text for Body
Poppins Light
Poppins ligth is great for small
paragraphs.
Text for Body
Questrial
Questrial is great for long documents where
the text predominates.
Aa
Aa
Aa
Bb
Bb
Bb
Cc
Cc
Cc
Typography

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4. Typography
Example of Typography in Documents
Example of Typography in Slides
Header: Poppins Light 12pt
Footer: Poppins Light 12pt
Title: Poppins Medium 16pt
Header:
Poppins Semi-Bold
25pts
Main Idea:
Poppins Semi-Bold
25pts
Body: Questrial 12pts
Body: Questrial 11pt

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4. Typography
Write like you talk
Avoid jargon. Because fancy terms take up space and brain cells—while
saying little.
Except stating the meaningless does say something about your brand. The
wrong thing.
Remember, everything you do, show, and share is some kind of tell tail. Jargon
alienates audience members who don’t immediately understand what you’re
saying. They feel silly and unintelligent.
White
background
Logo on the
upper right
Yellow, pink and
blue shapes on
the outer parts
Poppins
Medium for
header and
Questrial for
text
Simple and
not
overwhelming
Example of Typography in Social Media

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5. Illustrations and Icons
Illustrations
The most distinctive features of the brand are the accompanying illustrations and
icons. Since the brand's name is 150birds, all characters are birds doing human
activities. The variety of bird species in our illustrations represents our community
of experts in different specialty areas, which is our brand's competitive advantage.
Some characters have an stablished personality:
Strategist
"Wise Owl"
Sales and
Communication
"Persuasive Parrot"
Finance
"Cautious Hummingbird"
Product Development
"Skilled Woodpecker"
Designer
"Creative
Peacock"

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5. Illustrations and Icons
Other illustrations are created to reinforce specific topics in blogs or social media
posts:
Icons are elements that help as bullet points or decoration:
Icons

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6. Audience
Tasha, CEO/Founder
Age: 35
Has 10+ years of previous
experience
1st business venture: Healthcare
Has other relevant knowledge of
startups and business development
Funding Stage: Early Stage-Growth
PERSONA A: STARTUP
1-20 EMPLOYEES
PERSONA B: LONE EXPERT
1 PERSONA
John, Artisan
Self-Employed
Age: 28Does handcrafted work
Supplements main income
PERSONA C: TRADITIONAL,
1 - 20 EMPLOYEES
Tina, Family Business Owner
Age: 40
Local Restaurant
Older parents are the original
owners
Business experiences seasonal and
economic fluctuations
Works with family

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7. Applications
Documents
Social Media Posts
Slides

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