Overview of a set of courses that has been taught worldwide. 20 classroom hours of material, all available on SlideShare

1. 10 sessions:
Company Formation
through Exit…
This presentation is made possible by the support of the American People through the United States Agency
for International Development (USAID). The contents of this presentation are the sole responsibility of Rick
Rasmussen and do not necessarily reflect the views of USAID or the United States Government.

2. Different type of an MBA-style program
Scalable
Startup
Large
Company
Transition
Entrepreneurship
- Early company structure
- Market sizing
- Customer discovery
- Product vs. market fit
- Predictive accounting
- Raising money
-View towards exits
Business School
- Human Resources
- Financial Accounting
- Operations
- Modeling for Optimization
- Distribution
- Global Value Chain Strategies
- Mergers & Acquisitions

3. Expectations
• Take your Idea and build a Business
• Learn the language of entrepreneurship
in Silicon Valley
• Give you Tools to evaluate, improve
and execute on your business
• What investors actually care about.
How best to attract their interest
• Steps in the journey
– Start  process  potential exit

4. Week 1: A start
• Silicon Valley
• Company Formation
• Equity Math
• Outsourcing v. Product
• Accelerators and Incubators
• Startup Genome

5. Week 2: Team
• Team dynamics
• How to Hire
• How To Fire

6. Week 3: Market and Opportunity
• Customer Development
Process
• Customer Discovery
• Market research on the
cheap
• B2B B2C B2B2C
• Market Size
– TAM, SAM, SOM
• Competitive Analysis
and Positioning
TAM:
total possible market for your
product category
SAM:
Based on your current
business model
SOM:
based on practical
limits of your
business model

7. Week 4: Product-Market Fit
• Customer Validation
• Lean Startup
• Business Canvas
• CLV > CAC
• Ecosystem Modeling

8. Week 5: Go-to-Market
• The basic sales
process
• Customer creation
• Branding, PR, Social
Media
• Sales force structure
and compensation
• Online Marketing

9. Week 6: Financials
• Company Building
• Financial Basics
– Building a model
from ground-up
– Income Statement
– Balance Sheet and
Cash Flow
Statement
• Building a Finance
Team

10. Week 7: Global and Strategic Alliances
• Startup Genome
• Cultural Modeling
• Global Business
Cultures
• International Expansion
Strategies
• Strategic Alliances and
Partnerships

11. Week 8: Networking, Pitching, Negotiating
• Venture Capital Business
Model
• VC Psychology
• The Pitch
• Your VC meeting
– Things not to say
– VCs to avoid

12. Week 9: Post Funding Management
• Board of Directors
• Managing your board
• Building your HR Team
• Post-funding obligations

13. Week 10: Financing and Exits
• Early Stage Financing
– Convertible Notes
– Priced Rounds
– Term sheet terminology
• Valuation
• Term Sheets
• Due diligence process
• Graduation..!

14. Recommended Texts
• Entrepreneur’s Legal Guide to Starting Up Zafar
• Sharing Pie Moyer
• High Output Management Grove
• Startup Owners Manual Blank, Dorf
• Crossing the Chasm Moore
• Market Research on a Shoestring Zafar
• Lean Startup Reis
• Business Model Generation Osterwalder
• Marketing High Technology Davidow
• How to Win Friends & Influence People Carnegie
• Building Strong Brands Aaker
• Cultures & Organizations Hofstede
• Get Funded! Zafar
• Startup Boards Feld, Willingham
• The Curriculum Bing