There’s more to managing a specialty running store than basic retail knowledge. If you’re thinking about opening a running store, or own one and want to take it to the next level, check out our 3 tips for success.

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1RECOGNIZE YOUR STRENGTHS

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1Serious runners and amateurs alike come into a specialty
running store because they want a quality experience.
Otherwise, let’s be honest, they’d type “running shoes” into
Google and select the most economical option available
on Amazon.
The fit process and in-person interactions are your
competitive advantages. Use them.
RECOGNIZE YOUR STRENGTHS

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DON’T BE PUSHY2

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Trying to push the quick sale is guaranteed to turn people off.
Make use of the opportunity to educate your customers about
different types of running shoes, as well as which ones work
best to correct stride issues like pronation and supination.
Diagnosing and explaining these issues lend credibility to
your expertise, giving customers the incentive to trust your
judgment and become repeat buyers.
2DON’T BE PUSHY

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GET INVOLVED IN LOCAL EVENTS3

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The benefits of this one are endless:
• You establish your business as a prominent presence within
the community.
• You can associate your name and store with relevant events
like trail runs, pub crawls, and themed races.
• You gain recognition for promoting an active society and
get a little marketing in the meantime.
The list goes on…
3GET INVOLVED IN LOCAL EVENTS

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WANT TO LEARN MORE ABOUT MANAGING A RUNNING STORE?
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