First of all, e-mail footers should build credibility and fulfill the information function for the recipient of the message. Not all information is needed there, but some must certainly appear - so we decided to write down our tips for you.

1. These Email Footer
Mistakes Can Ruin
Your Campaign

2. STEPS TO GO
Write professional email footer
They contain life mottos, price lists, and sometimes even mini photo
galleries and motivational quotes. Over the years of working with
clients, our experts have seen thousands of them. At first glance,
email footers seem to be negligible. However, during a campaign,
they become one of the most crucial factors, which can decide
whether your emails are delivered or not.
Email signatures have one basic function - informative. They should be
simple and clear. This sounds like a cliche, but a surprising number of
people seem to not realize this.

3. STEPS TO GO
1. Your full name and position
The position you hold within the company affects the tone of the conversation. The way
you talk to an owner or a marketing director differs from the way you talk to an intern.
2. Company address and website
A short URL makes your business more trustworthy. If interested, the message
recipient can learn more about how you operate, what projects you have completed
thus far, and your offer.
3. Phone number
Include your phone number in the footer only if you actually use it on the regular. You
don’t want a situation where a potential client calls you and can’t get through.

4. STEPS TO GO
4. Social media links
It’s worth showing the company has a Facebook page, but there’s no need to include all the
social profiles and instant messaging apps.
5.Email address
Seems obvious? Indeed, there’s no need to put the address you’re sending the email from in
the footer. It’s like sending an SMS and saying “here’s my number” at the end.
6. Photo
You like knowing who you’re talking to, right? You can adjust the tone of the conversation
knowing it’s a 30 year old sales manager, or a 50 year old director on the other side.
7. Motivational quotes
Absolutely not!

5. STEPS TO GO
Wrap-up
When sending emails, keep the recipients in mind and try on their
shoes. Adjust your footer language-wise. An email sent in English
should have a matching footer, including the properly translated job
title or address.

6. Suddenly interested
in reading more?
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Click!
Yep, do it!
Go for it!