Josh Fraser, VP Business Development at RightScale, led this session at the RightScale User Conference 2010 in Santa Clara. Session Abstract: Enterprises are increasingly turning to cloud computing solutions to increase business agility and decrease costs. However, most enterprises have unique needs for their cloud projects such as corporate IT processes, security requirements and standardized controls. In this session, we'll provide an overview of RightScale's multi-cloud architecture and several effective enterprise examples for deploying in AWS and private cloud environments. Topics presented in this session will include self-service IT, consumer applications, development and test, core applications (e.g. business intelligence), security and user management.

1. Cloud Computing for the Enterprise Josh Fraser VP, Business Development

2. RightScale Real Customers, Real Deployments, Real Benefits Managed Cloud Deployments for 4 Years More than 25,000 users; launched over 1.6MM servers Behind the largest production deployments on that cloud to date

3. Cloud Computing and the Enterprise How to think about cloud? Key Considerations Compliant environments / Certified builds Account management and user control Multi- and hybrid-clouds Security

4. RightScale Resource Pools Requirements Filter Application Portfolio Public Clouds Performance App 1 App 1 Private Clouds Cost App 2 App 2 AWS VPC Security App N Compliance App N Resource Pools Reliability Internal DC CoLo RightScale for the Enterprise: “Enabling New IT”

5. ServerTemplates: Built-to-Order Servers VS. Image bundling and maintenance

6. Key Benefits: Cloud-Ready Servers

7. Use Cases

8. Consumer Applications Many artist sites; stores Challenges: Rapid provisioning Unknown demands PCI compliance Major campaign – Transmedia Challenges: Campaign initiated w/o IT Unknown demands Planned revisions

9. DEMO – Enterprise Manager Deployments Resource partitioning Account Management User Control

10. Enterprise Manager

11. Self Service IT

13. … to multiple application stacks

15. Access selected resource pools based on job & group

16. Consumption metering and tracking

18. DEMO – Publish Systems Access and configure compliant builds Control distribution via Publish Master Enable added security with Lite User

20. Request a server (physical or virtual)

21. Install OS

22. Install accounts/packages

23. Turn over to business area

24. Install applications

25. Tweak conflicts to reach fully operational state

28. Request a server (physical or virtual)

30. Click a button … 1x, 100x, 1000x36,000 minutes to 30 minutes

31. Multi-cloud, Hybrid-cloud

32. Why Multi-cloud; Hybrid-cloud? Many Reasons: Geo-location Compliance Performance Price High availability Disaster recovery Freedom of choice / no lock-in Better utilization Excess capacity

33. Why Multi-cloud, Hybrid-cloud? Global, distributed architecture RightScale clusters operate mission critical functions independently from one another RightScale Gateways for Multiple Cloud OS

35. Account Permissions

36. Credential Management

37. Automation

38. Alerts and MonitoringSecurity in the Cloud: http://www.rightscale.com/webinars