Speaker: Jarrett Appleby - COO, CoreSite The cloud-enabled data center sits at the center of IT transformation. It facilitates the interconnection and communities that come together, propelling growth for both buyers and sellers. Learn how CoreSite is bringing together best-of-breed partners through the Open Cloud Exchange resulting in public, private, and hybrid cloud interconnection and management as well as connectivity to AWS Direct Connect.

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Jarrett Appleby, COO
Data Center as an
On-ramp to Cloud
Enablement
April 25, 2013

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Industry Trends I Growth Drivers
2
“The data center
sits at the core
of IT
transformation”
Ian Brown
Senior Analyst IT Services,
Ovum 2011
Sources: Evercore Partners, Ovum, Cisco

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Megatrends
Data Center Trends
Key characteristics and market drivers
 Trend: Big data / more data
 2.2m terabytes of data created every day
 Trend: Network and mobile traffic
 IP traffic to grow 3x by 2018
 Trend: Cloud computing
 3 of 5 data center workloads in cloud by 2016
 Trend: Data center networking
 MTDC are at the center of the WAN

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Implications:
Data Center Enables Cloud Interconnection
“Power-based Colocation” The CoreSite Mesh
THEN NOW

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Implications:
Data Center Architecture
Network Nodes
(WAN HUB – IP Peering,
Fiber, Ethernet & MPLS)
(<100kw)
Aggregation Nodes
(Cloud HUB &
NW Core Nodes)
(100kw – 1M)
Compute Farms
(Cheap power,
non-latency sensitive)
(>500kw – 3MW)
Note: Some big data
applications have latency
performance implications
Enterprise /
Wholesale
Performance
Sensitive
Applications

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Implications: Data Center Campus
Enables Interconnection
Importance of
Data Center
Campus
San Francisco Bay Area
Example
Los Angeles Example
Opportunity to build cloud-enabled data center campus
leverage Ethernet and private networks as on-ramps

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Implications
What do the trends mean to the cloud and data
center networking community?
Performance
Security
Scalability
Total Cost of Ownership

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Data Center Networking Solutions
Cloud On-ramp Evolution
Ethernet On-rampsInternet Access
(Best Efforts)
Private Networking
(MPLS)
Optimized IP-VPNDirect
Connect
Reach
Security
Performance
Network Performance Matters
<1MS Workloads

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The CoreSite Open Cloud Exchange
9
“The data center is at the heart of cloud computing – without carrier-neutral
data centers and a place to build Internet exchanges, the Internet,
private networks and cloud computing probably
would not exist in their current form."
Ovum 2011
 CoreSite is bringing cloud and
network communities together
 We will scale high-performance
hybrid multi-clouds

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Reference Architecture: The Data Center
as the On-ramp to Cloud Enablement
Onboarding
Software Tools
Marketplace
of Services
IT Building Blocks
Cloud Management
Cloud Orchestration Providers
Private Cloud
Public
Cloud
Networks – IP/Peering, Private Networks, Mobile
Internet Exchange
Direct Connect
Ethernet
MEF CE2.0
Cloud-enabled Data Center Campus

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Migration Services for
Cloud Enablement
Onboarding
Software Tools
Marketplace
of Services
IT Building Blocks
Cloud Management
Cloud Orchestration Providers
Private Cloud
Public
Cloud
Networks – IP/Peering, Private Networks, Mobile
Internet Exchange
Direct Connect
Ethernet
MEF CE2.0
Cloud-enabled Data Center Campus
RiverMeadow Software
Case Study
• Background
• RiverMeadow’s flagship product is enCloud™
• Automated cloud onboarding solution built for carrier and cloud service
provider IaaS platforms
• Situation
• Wanted to build strategic relationships to facilitate cloud deployments
• Solution
• Built strategic channel and product alliance with CoreSite and Violin Memory

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Cloud Management Services
Onboarding
Software Tools
Marketplace
of Services
IT Building Blocks
Cloud Management
Cloud Orchestration Providers
Private Cloud
Public
Cloud
Networks – IP/Peering, Private Networks, Mobile
Internet Exchange
Direct Connect
Ethernet
MEF CE2.0
Cloud-enabled Data Center Campus
RightScale
Case Study
• Background
• Flagship product: Cloud Management Platform
• Increases the speed and reliability of developing and managing automated clouds
• Situation
• Wanted to fully automate and manage thousands of servers in the cloud without a
large team of system administrators
• Solution
• Created ability to auto-scale, deploy and configure hundreds of servers in minutes
with SaaS model

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On-ramp to Hybrid Cloud Enablement
Onboarding
Software Tools
Marketplace
of Services
IT Building Blocks
Cloud Management
Cloud Orchestration Providers
Private Cloud
Public
Cloud
Networks – IP/Peering, Private Networks, Mobile
Internet Exchange
Direct Connect
Ethernet
MEF CE2.0
Cloud-enabled Data Center Campus

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CoreSite Markets and AWS
AWS Deployments
• Los Angeles (in CoreSite)
• Silicon Valley (via DC carrier)
• Northern VA (via DC carrier)
• New York (in CoreSite)
CoreSite’s site-to-site solution
 Enables customer connectivity to greater number of
AWS locations
 Provides access to:
 Open Cloud Exchange
 Any2 Internet Exchange
 Internet Exchange Partners
 AMS-IX, DE-CIX, NYIIX
 Access to all carrier network providers natively located
at CoreSite facilities

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SI & MSP Cloud Enablement
Onboarding
Software Tools
Marketplace
of Services
IT Building Blocks
Cloud Management
Cloud Orchestration Providers
Private Cloud
Public
Cloud
Networks – IP/Peering, Private Networks, Mobile
Internet Exchange
Direct Connect
Ethernet
MEF CE2.0
Cloud-enabled Data Center Campus
CSC
Case Study
• Background
• CSC Trusted Cloud Services
• Off premises public and virtual private, on premises private and hybrid cloud
services
• Situation
• Wanted to partner with “best of breed” data center provider
• Need consistent security, compliance, reliability, and network availability
• Solution
• Deployments in Boston, Northern VA, and Santa Clara

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Taking Control of
Your Cloud Suppliers
Mega-Clouds
Telco/Service
Provider
Clouds
Prem-Based
Clouds

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Reference Architecture: The Data Center
as the On-ramp to Cloud Enablement
Onboarding
Software Tools
Marketplace
of Services
IT Building Blocks
Cloud Management
Cloud Orchestration Providers
Private Cloud
Public
Cloud
Networks – IP/Peering, Private Networks, Mobile
Internet Exchange
Direct Connect
Ethernet
MEF CE2.0
Cloud-enabled Data Center Campus
Samsung
Case Study
• Background
• Samsung SDS has deployed a private cloud to launch applications globally
• Situation
• Wanted to cloudburst servers within an entire application stack into a hybrid cloud
environment
• Open Stack (private) / AWS (public)
• Solution
• Direct Connect from CoreSite and RightScale cloud management software to:
• High-performance (<1ms of application latency)
• Optimization and scale via auto-scaling / load balancing)

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Presence in 9 markets that are leading Network, Cloud,
Financial, and Commercial Hubs
Highly Scalable Data Center Platform
18
Current Markets
• Los Angeles
• San Francisco Bay
Area
• Northern Virginia
• Washington, DC
• Boston
• Chicago
• New York / New
Jersey
• Miami
• Denver
15 data centers, 9 markets,
2+ million square feet
 1.2 million NRSF of existing data center space
 Ability to nearly double data center footprint at
existing properties
 1.3 million of development and redevelopment
space under CoreSite control

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Data center campuses located in key hubs and “never-go-dark” availability, unmatched scalability
Network density and performance driving interconnection between sellers, partners, and buyers
Ecosystems and cloud communities connecting in and through CoreSite’s data center campuses
Simple. Honest. Strong
The Mesh Provides the
Foundation for CoreSite
Our goal is to advance the CoreSite Mesh, the community of service
providers and enterprises, interconnecting in and through our data center
campuses to propel performance and growth

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Summary and Conclusions
 Multi-tenant data center architecture has moved
front and center within the WAN
 Secure private network performance matters
 Hybrid clouds are quickly becoming the de facto
standard and the data center campus is the
cloud enabler
 Complexity and IT skills are making it necessary
for many to seek help from SIs and MSPs