RightScale Roadtrip - The Power of a Cloud-Enabled Agency

•

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Tecnología Empresariales

New York
Agency Dinner
Sept 19th 2013

#2#
#rightscale!
Thanks to our Partner and Co-Sponsor !

#3#
#rightscale!
Strong Expertise With Digital Marketing!

#4#
#rightscale!
Normal!

#5#
#rightscale!
When Things Go Wrong!

#
A Few Examples of Success Disasters!

#7#
#rightscale!
3 Realities for Digital Marketing!
Unpredictable Demand

Tight Deadlines

Risk of Outages

#8#
#rightscale!
RightScale: The Technology Behind Great Ideas
Re-use
Reference
Architectures
Quick
Provisioning
Auto-Scaling
Cost Forecasting &
Tracking
Monitoring
Resilient
Applications

RightScale Consulting
Any Cloud

#9#
#rightscale!
Unpredictable Demand!

#10#
#rightscale!
Cloud and RightScale: A Great Fit For
Unpredictable Trafﬁc!
Traditional Hardware Provisioning:
Flexible Cloud Provisioning:

#11#
#rightscale!
On-Demand Scalability with Mars
Situation:
•  Chocolate giveaway
•  Took corporate infrastructure down
and could only handle 1/10th of traffic
RightScale Solution:
•  Up and running with RightScale
using cloud in 7 Days
•  Smoothly scaled to meet load
•  Marketing team could see real time
traffic changes when radio and TV
ads were running

#12#
#rightscale!
Tight Deadlines!

#13#
#rightscale!
Quick Provisioning and Re-Use
of Reference Architectures
MASTER DB SLAVE DB
APP SERVERS
LOAD BALANCERS
SNAPSHOTS
CLOUD
STORAGE
Acme Co. Campaign
MASTER DB SLAVE DB
APP SERVERS
LOAD BALANCERS
SNAPSHOTS
CLOUD
STORAGE
Hot Campaign
MASTER DB SLAVE DB
APP SERVERS
LOAD BALANCERS
SNAPSHOTS
CLOUD
STORAGE
New Campaign
MASTER DB SLAVE DB
APP SERVERS
LOAD BALANCERS
SNAPSHOTS
CLOUD
STORAGE
ABC Campaign

#14#
#rightscale!
Speed-to-Market at American Girl
Situation:
•  New virtual world for doll owners
•  Bad performance in data center
•  Tight Deadline: Holiday catalog drop
promoting virtual world was imminent
RightScale Solution:
•  Up and running with RightScale
using cloud in 14 Days
•  Scaled to meet performance
•  Stable system
•  Reduced costs

#15#
#rightscale!
Risk of Success Disasters!

#16#
#rightscale!
Resilient Campaign Deployments
LOAD BALANCERS
MASTER DB SLAVE DB
APP SERVERS
LOAD BALANCERS
REPLICATE
DNS
APP SERVERS
SLAVE DB
REPLICATE
172.168.7.31
SNAPSHOTS
SNAPSHOTS
CBS
CLOUD
FILES

#17#
#rightscale!
Meeting Application SLAs
Situation:
•  Had 99.9% uptime commitment for
loyalty platform
•  AWS outage takes down Master DB
RightScale Solution:
•  Leveraged pre-built RightScale
ServerTemplates
•  Multi-region HA/DR setup
•  Scale rapidly to meet load
•  Downtime limited to minutes vs hours
for other companies

#rightscale!
#18#
rightscale.com/holidays!

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2. #2# #rightscale! Thanks to our Partner and Co-Sponsor !

3. #3# #rightscale! Strong Expertise With Digital Marketing!

4. #4# #rightscale! Normal!

5. #5# #rightscale! When Things Go Wrong!

6. # A Few Examples of Success Disasters!

7. #7# #rightscale! 3 Realities for Digital Marketing! Unpredictable Demand Tight Deadlines Risk of Outages

8. #8# #rightscale! RightScale: The Technology Behind Great Ideas Re-use Reference Architectures Quick Provisioning Auto-Scaling Cost Forecasting & Tracking Monitoring Resilient Applications RightScale Consulting Any Cloud

9. #9# #rightscale! Unpredictable Demand!

10. #10# #rightscale! Cloud and RightScale: A Great Fit For Unpredictable Trafﬁc! Traditional Hardware Provisioning: Flexible Cloud Provisioning:

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12. #12# #rightscale! Tight Deadlines!

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14. #14# #rightscale! Speed-to-Market at American Girl Situation: •  New virtual world for doll owners •  Bad performance in data center •  Tight Deadline: Holiday catalog drop promoting virtual world was imminent RightScale Solution: •  Up and running with RightScale using cloud in 14 Days •  Scaled to meet performance •  Stable system •  Reduced costs

15. #15# #rightscale! Risk of Success Disasters!

16. #16# #rightscale! Resilient Campaign Deployments LOAD BALANCERS MASTER DB SLAVE DB APP SERVERS LOAD BALANCERS REPLICATE DNS APP SERVERS SLAVE DB REPLICATE 172.168.7.31 SNAPSHOTS SNAPSHOTS CBS CLOUD FILES

17. #17# #rightscale! Meeting Application SLAs Situation: •  Had 99.9% uptime commitment for loyalty platform •  AWS outage takes down Master DB RightScale Solution: •  Leveraged pre-built RightScale ServerTemplates •  Multi-region HA/DR setup •  Scale rapidly to meet load •  Downtime limited to minutes vs hours for other companies

18. #rightscale! #18# rightscale.com/holidays!