2. Life After Dove: Building Values-Based Relationships (or why it’s the best time to be a creative)

3. An Evolutionary View

4. The Evolution Revolution

5. Early Warning System

6. Quid Pro Quo: V=Q/P

7. USP: Simple *JWT Puerto Rico

8. USP: Clever *The Name Italy

9. USP: To The Point *Demner Merlicek Bergmann Austria

11. The Account Planning Era

12. The Ladder: Adding resonance to relevance ESP>USP attribute benefit value Rational - Relevant Emotional - Desired State

13. ESP: Your Inner Keith Richards *Ogilvy & Mather USA

14. ESP: Your Inner Merengue *TBWA/ Chiat Day, USA

15. ESP: Your Inner Athlete *BBDO Guatemala

16. Diminishing Return: An Attention Economy Crisis

17. The Light at the top of the Ladder: BBSP value belief Emotional – Desired State Spiritual – Virtuous State

18. A Shared Belief: Brand as virtue…

19. All for the greater good

20. BBSP: Community *DDB New York

21. Gardasil

22. BBSP: Sustainability *Cultivator, USA

23. BBSP: Responsibility

24. BBSP: Honesty (oops!) *Ogilvy & Mather USA

25. The new dynamic has created an expectation of participation

26. … and individual / community co-authorship

27. While maintaining virtue as a brand + consumer substrate

28. A Formula For Something More: VBSP= (Brand+Consumer) VBE

29. VBSP: Empowered Community Gardasil *R/GA, USA

30. VBSP: Empowered Community *R/GA, USA

31. VBSP: Crusaders Against Conformity *Rapp Collins, USA

32. VBSP: Have a Ball Verb ball *ARC Worldwide, USA

33. Making Movies

34. A common dictate to transcend the medium to values-based co-creation

35. Thank you