Details related to content management in the Pharmaceutical Industry involving sectors such as R&D, Sales and Marketing

2. Pharmaceutical Sector
UK 3%
Europe 20%
North America 45% Japan 10%
Rest of the World 21%
Australia 1%

4. “The Chasm”
Main Majority Main Majority
(Early) (Mature)
Early Adopters Late Adopters
Innovators Laggards
Source: Crossing the Chasm

5. Support R&D
PR Marketing
Finance Sales

6. Content
Primary Secondary
Public
• Sales Data
• Prescription Data
Subscription
• Market Research Data
• Publications • Available in public domain
• Conditional random field • Paid databases
• Primary Intelligence • Congress Reports
• Company Reports • Databases
• Financial Reports

7. Collection
Dissemination & Storage
Analysis
Storage
Processing

8. E-mail
Desktop
Insights
Intranet
Generation Technology & Analytics
Web-based
Streamlined Data mining
Information Process
sharing
Information Web crawlers
synthesis
Intelligent Search

9. Dissemination & Storage
• Publications
• Posters Collection
• Regulatory submission reports
• Clinical Trial Protocol
• Case Report Form
• Reporting Systems
Analysis
• Medical Writers
• Statisticians
• Copy Editors
Storage
• Clinical Trial Data Management Software
Processing • Statistical Methods
• Cohort Studies
• Controlled study
• Randomized controlled trial
• Observational study
• Cross-sectional study
• Longitudinal study
• Case-control study

10. • Related to market related information
• Used to generate:
◦ Market Assessment
◦ Clinical, Competitive and Business Intelligence
◦ Forecasting
◦ Epidemiology
◦ Market Access
◦ White Papers
◦ Patent Analysis

11. Collection
• Secondary Research
Dissemination & Storage • Subscription Databases
• E-mail o TrialTrove
• Desktop tools o ADIS
• Online repositories • Primary Market Research
o Instruments
o Questionnaires
Analysis
• Statistical Models
• Analytical Models
• Graphs Storage
• Human Intelligence
• Online Repositories
• Desktop Tools
Processing • Mails
• Forms
• Analytical Software
o SPSS (Statistical Package for the Social Sciences)
o SAS
• Rating Matrices

12. • Product related information of sales, prescriptions and dispatch
• Used for:
◦ Sales force sizing
◦ Sales force effectiveness
◦ Forecasting
◦ Strategic Intelligence

13. Dissemination & Storage
• E-mail
• Desktop tools Collection
• Online repositories
• Primary Research
• Retailer Supply
• Prescriptions
Analysis
• Statistical Models
• Analytical Models
• Graphs
• Human Intelligence
Storage
• National Ambulatory Medical Care Survey (NAMCS)
Processing • National Hospital Ambulatory Medical Care Survey (NHAMCS)
• IMS (Intercontinental Medical Statistics)
• Analytical Software
o SPSS (Statistical Package for the Social Sciences)
• SAS

14. American Society of Clinical Oncologists Sector
• A leading bio-pharmaceutical company needs to update its
Business Need decision makers with real time intelligence from a leading
medical congress
• Data Mining: Semi-automated excel tools
• Data Storage: MOSS
Approach • Processing: Semi-automated excel tools, human intelligence
• Analysis: Analytical Software
• Deployment: Online MOSS
• Online database that provides a real time update on events
Solution integrating both secondary and primary data points
• Early Alert Mechanism
Benefits • Competitor Trends and Intelligence
• Aids Strategic Decision Making