SARA LEE

1. Submitted by:RimpaljeetKaurMBA-I (Gen)ID:M100700047

3. It was founded in 1939

4. Headquarters at Downers Grove, IIIinois, U.S.A.

5. CEO- Marcel Smits.

6. Products-Food, beverage, and household and body care.

8. A strong global coffee business $3.0 Billion Net Sales FY09. Number 2 in roast and ground coffee worldwide. Leading market positions in Europe and Brazil.

9. Coffee products

10. Market Share of Sara Lee in coffee

11. Coffee products

12. Sara Lee & sustainable coffee sourcing Strategy build on three pillars: Direct support to farmers: DouweEgberts (DE) Foundation Leading buyer of certified coffee Actively partner with stakeholders to help make the worldwide coffee sector more sustainable

13. Meat products

14. Coffee products

15. Bakery products

16. Household products

17. Jimmy Dean

18. Jimmy Dean It is America’s number one breakfast sausage. It is mainly targeted towards kids. It is easy and delicious way to make breakfast healthier. It is balanced breakfast with protein. Its tag line is NO KID HUNGRY.

19. Senseo coffee machine It lets you savor a single serving of fresh gourment coffee at the touch of a button. Choose your time. Choose your taste. Targeted to all customers.

20. Senseo coffee machine

21. State Fair Corn Dogs Kids meal with nutrients. Take on camping trips. Parties. Portable and convenience. Targeted towards kids and young people.

22. State Fair Corn Dogs

23. Positiong strategy of Sara Lee The main focus of the company is providing quality and delicious products to its customers. They believe in building the brands. To be the first choice of consumer and customers around the world by bringing together innovative ideas, continuous improvement and people who make things.

24. Competitors of SLE PEPSICO-USA, UK, BRAZIL, CHINA AND AUSTRALIA KRAFTS FOOD-USA, UK, BRAZIL, CHINA AND AUSTRALIA CONAGRO FOODS- USA, UK, CANADA, CHINA. KELLOG-USA, UK, BRAZIL, JAPAN AND AUSTRALIA GENERAL MILLS-USA, UK, CANADA, CHINA AND AUSTRALIA

25. Pepsico It was founded in new bern, north carolina, U.S. (1898) Its founders are Caleb Bradham, Donald M.Kendall Herman W.Lay Headquaters are at Purchase, New York, U.S.A. Ceo- IndraNooyi. Industry –Food beverages Revenue-US$44.3 billion.

26. Products

27. Frappuccino Icy –cold coffee. Different calories. Different milk. More flavors Targeted to all age groups.

28. Frappuccino

29. Vanilla bean frappucino Rich, creamy Vanilla Bean Frappucino ice cream . Made with the finest, real vanilla beans from Madgascar. Nutritional value-170 calorie.

30. Vanilla bean frappucino

31. Kraft foods It was founded in Englewood, South Chicago, Illinois, U.S. (1903). Headquaters-Northfeild, Illinois, U.S. CEO-Irene Rosenfeld. Industry-food processing Revenue-US$40.4 Billion

32. Products Kraft Dinner* Oscar Mayer Philadelphia Maxwell House Nabisco Jacobs Côte d'Or Milka LU Vegemite Cadbury Trebor

33. Products

34. Handi snacks

35. Handi snacks 0g Trans Fat 100 Calories or less per snack Made with Real Nonfat Milk Convenient single-serve cups No Preservatives, Never needs refrigeration Perfect for snack or lunchbox treat. Targeted towards children, young and health conscious people.

36. Major markets Major markets include: Canada United States

37. Milka

38. Milka Contains milk, hazelnuts, soya. May contain traces of other nuts and wheat. Nutrients 100g. Targeted towards children and adults.

39. Major markets include: Argentina Austria Belgium Bulgaria Netherlands Romania Russia Spain Turkey Ukraine United States

40. General Mills It was founded in Minneapolis, Minnesota. Headquaters at Golden Valley, Minnesota, U.S.A. CEO-Danny Maan. Industry-food processing. Revenue-US$14.7 Billion

41. Products Baking mixes Breakfast cereals Yogurt Refrigerated dough, soup, pizza, snack Foods, ice cream, soy products, vegetables, flour, and other food products

42. Products

43. Cheex Low in fat and cholesterol free, moms love Rice Chexand Corn Chexcereals because they are low in sugar. For more than 60 years, Chex has offered calcium, vitamins and an enjoyable crunch. And if you are looking for a wonderful, wholesome snack, Chex Party Mix is a sure pleaser.

44. Chex

45. Cheerios A family favorite for decades – and with good reason. Made with whole grain, Cheerios is the only ready-to-eat cereal clinically proven to lower cholesterol when eaten as part of a diet low in saturated fat and cholesterol. For kids, teens and adults, the wholesome goodness of Cheerios is ideal as a nutritious breakfast or snack.

46. Cheerios

47. Kellogg It was founded in 1906. Founders –Will Keith Kellogg. Headquaters-Battle Creek,Michigan, U.S. Key people-James Jenness (Chairman), David Mackay (President, CEO) John A. Bryant (COO). Industry-Food Processing. Revenue-US$ 12.6 billion

48. Products Cereals Cookies Crackers Toaster pastries Cereal Bars Fruit-flavored Snacks Frozen Waffles Veggie Foods

49. Products

50. Blueberry Cereal Trying to lose weight should never, ever, ever give you the blues (unless it’s yummy Special K® Blueberry Cereal) Special Blueberry Cereal is filled with crunchy rice and whole wheat flakes and sprinkled with blueberry-flavored oat clusters. Enjoy Special Blueberry Cereal with skim milk, fruit and black coffee for less than 250 calories.

51. Blueberry Cereal

52. Cheez-IT Highly nutritional. Allergen Information:contains wheat, milk and soy ingredients. Country of Origin:distributed in USA

53. Cheez-IT

54. ConAgra foods It was founded in 1919 as Nebraska Consolidated Mills and in 1971 as -ConAgra foods. Headquarters-Omaha, Nebraska, U.S. CEO-Gary Rodkin. Industry-Food Processing. Revenue-US$12.73 Billion

55. Products Cooking oil Frozen dinners Hot cocoa hot dogs peanut butter

56. Reddiwip

57. Reddi-wip Make every day special with the great taste of Reddi-wip. Made with real cream, dessert just isn't dessert without Reddi-wip. Available in original, extra creamy, fat-free, and chocolate. Remember—it's not ready 'til it's Reddi.

58. Peter pan Peter Pan is the smooth, creamy peanut butter that the whole family can enjoy. One bite will remind kids of all ages that they never outgrow the simple pleasure and magic of Peter Pan peanut butter.

59. Peter pan

60. Thank you