Presentation for "Social Media for Everyone" Workshop introducing basics of social media tools. Geared towards small business and personal users. Check out some of the image links. Contact me if you would like to learn more.

1. Social Media for
Everyone
Presented by Professor Sandra Rimetz
Technology Forum Series, MCC on Main
Manchester Community College

2. Can You Identify
These Logos?
MCC Social Media ~ S. Rimetz
10/17/13

3. #1
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4. #2
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5. #3
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6. #4
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7. #5
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8. #6
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9. #7
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10. Twitter
Pinterest
Instagram
How Did You Do?
Facebook
MCC Social Media ~ S. Rimetz
LinkedIn
Google+
Vine
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11. Estimated that in 2015
nearly 60 percent of
Earth's population will
be on the Internet
MCC Social Media ~ S. Rimetz
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12. Defining Social Media
Social media is a collection of online
platforms and tools that people use to
share
content, profiles, opinions, insights, exp
eriences, perspectives and media
itself, facilitating conversations and
interactions online between groups of
people.
And there’s more…
MCC Social Media ~ S. Rimetz
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13. Evolution
2004
1997
1994
Geocities
AOL lets
users
“chat”.
2003
MySpace
launched.
LinkedIn
started.
“College”
version of
Friendste
r is rolled
at
Harvard
2005
YouTube
begins
storing
and
retrieving
videos.
2008
2010
Twitter
comes
alive!
Google
launches
Buzz
Source:
www.uncp.edu/home/acurtis/NewMedia/SocialMedia/SocialMediaHistory.html
MCC Social Media ~ S. Rimetz
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14. Users by the Numbers
Closed
in 2009
Closed
in 2011
238
million
member
s
1.15
billion
monthly
active
users
1 billion
unique
users per
month
215
million
users
359
million
Source:
www.uncp.edu/home/acurtis/NewMedia/SocialMedia/SocialMediaHistory.html
MCC Social Media ~ S. Rimetz
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15. MCC Social Media ~ S. Rimetz
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16. Google’s
revamped, sexedup app store hits
25 billion
downloads
MCC Social Media ~ S. Rimetz
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17. Why Social Media is No
Longer Optional
Explosion of mobile devices
Everyone can collaborate
and generate fresh ideas
and be more efficient
anytime, anywhere, on any
platform.
MCC Social Media ~ S. Rimetz
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18. MCC Social Media ~ S. Rimetz
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19. Who Is Using It?
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20. Why Social Media
Matters?
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21. The Benefits
•
•
•
•
•
Company branding
Improved brand awareness
Word-of-mouth advertising
Increased loyalty and trust
Improved audience reach and
influence
MCC Social Media ~ S. Rimetz
10/17/13

22. Social Media
Usage
Nearly nine in 10 U.S.
companies with at least
100 employees will use
social networks for
marketing activities
this year!
~ emarketer.com
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23. MCC Social Media ~ S. Rimetz
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24. So What the Heck is
Twitter?
A social medium on
the web where you
can share
information, articles,
messages and
thoughts in a
context of 140
characters or less.
MCC Social Media ~ S. Rimetz
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25. So Who Uses It?
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26. ‚Everyone‛ is Using It
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27. To Share ‚What Am I
Doing…‛
• 140 characters or less limit
• You can be a tweeter and follower
• Handle = User Name and begin with @
sign
• Hashtags (#name) mark keywords or
topics
MCC Social Media ~ S. Rimetz
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28. Dissecting a Tweet
RETWEET
TIME
WEB LINK SHORTENED
HASHTAG
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29. #Hashtags are like Labels
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30. Tips for #hashtags
Be Specific:
#Windows8 instead of simply #Windows
#justsaying is too broad
KISS: Three hashtags max in a tweet
Think Content: Using only hashtags in a
tweet is not only confusing — it's boring.
MCC Social Media ~ S. Rimetz
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31. Web Link Shortening
A URL of any length will be
altered to 22 characters
automatically when posted
in Twitter.
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32. MCC Social Media ~ S. Rimetz
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33. Pinterest
Lets you "pin" any image from the Internet
to a "board" on its site. Think of it as a
Virtual bulletin board.
MCC Social Media ~ S. Rimetz
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34. Images are Our New
Social Currency
http://pewinternet.org/Reports/2012/Online-Pictures.aspx
MCC Social Media ~ S. Rimetz
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35. Pin It!
• The "Pin It" button, pulls out all the
images on the page you're visiting, so
you can select one.
• Anyone can "repin" a photo to one of
their own boards.
• Easy to categorize content.
MCC Social Media ~ S. Rimetz
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36. http://about.pinterest.com/goodies/
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37. Statistics:
• 150M Monthly Actives
• 60%+ People Outside U.S.
• 16B Photos Shared
• 1.2B Likes Daily
• 55M Average Photos Per Day
www.instagram.com
MCC Social Media ~ S. Rimetz
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38. Only A Mobile App!
• Visual “diary” of you or “your day”.
• Followers can get to know you better
through following your images.
• Images uploaded are public by default
which means they are visible to anyone
using Instagram or on the instagram.com
website.
• A user can like or comment on one of your
photos.
• A user can @mention you in a comment.
MCC Social Media ~ S. Rimetz
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39. Instagram in the Workplace
Starbucks
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40. Tiffany Jewelers
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41. MCC Social Media ~ S. Rimetz
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42. Map of users
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43. The most ‘liked’ photo in
the history of Facebook.
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44. Facebook’s Business Side
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45. LinkedIn
The mission of LinkedIn is to connect the world’s professionals
to enable them to be more productive and successful.
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48. MCC Social Media ~ S. Rimetz
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49. Mobile App Only
6-second video

50. MCC Social Media ~ S. Rimetz
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51. Keeping Up With Privacy
Policies
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52. Social Media is
forever growing… but
just remember, once
you get started…
MCC Social Media ~ S. Rimetz
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53. Last thing I remember, I was
Running for the door
I had to find the passage back
To the place I was before
"Relax, " said the night man,
"We are programmed to receive.
You can check-out any time you like,
But you can never leave! "
1976 Eagles song “Hotel California”
MCC Social Media ~ S. Rimetz
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54. MCC Social Media ~ S. Rimetz
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55. Stay In Touch
Twitter: @sandrarimetz
LinkedIn: Sandra Rimetz
Pinterest: http://pinterest.com/sandrarimetz/
Web Site: www.sophisticateduser.com
E-Mail/Google+: sophuser@gmail.com
MCC Social Media ~ S. Rimetz
10/17/13