"App Naming" - by Tom Hoddes. Presented at iOSTO #3 in Toronto, at the Pilot on Jan. 11. http://twitter.com/tomchord

1. App Naming
Optimized for search
Tom Hoddes

2. tomChord: My First Naming Mistake
● An app that detects the Key and Chords from music
● Mainly in it for experience/hobby
● Didn't expect to make much money
● Friend suggested tomChord as a joke

3. What does a good name have?
● Keywords that are heavily searched on the app store
● Keywords that relate to the functionality
● Click appeal

4. How do we pick keywords
● Apple provides no statistics on app store searches
● Google keyword tool
● Gives you # of monthly searches and competition.
● Combine this with words like "iPhone" and "app"

5. tomTuner: Second Naming Mistake
● 2nd app: A standard Chromatic Tuner
● Stick with the theme: tomTuner
● Initial downloads not as high as expected

6. Name Change Time!

7. The Results: Guitar Tuner - Chromatic
tomTuner Guitar Tuner - Chromatic
600% increase in average downloads/day

8. What else can I do?
A great post on AB Testing app names using admob:
http://www.markj.net/ab-testing-iphone-app-names-360idev/
Pay for ads with different app names/icons.
Track CTR as success metric
Haven't tried it (too cheap) but plan on it next time I launch an app.