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A social networking
service is an online
service, platform, or site
that focuses on building
and reflecting of social
networks or social
relations among people,
who, for example, share
interests and/or
activities.
Social networking site is the
phrase used to describe any Web
site that enables users to create
public profiles within that Web
site and form relationships with
other users of the same Web site
who access their profile. Social
networking sites can be used to
describe community-based Web
sites, online discussions forums,
chatrooms and other social spaces
KEY PLAYERS

Facebook
Founded: 2004
No. of users: 600 million
Revenue: US$800 million
Alexa Rank: 2
Revenue from: Banner ads, referral
 marketing, partnerships, branding
 elements, virtual currency
KEY PLAYERS

LinkedIn
Founded: 2002
No. of users: 100+ million
Revenue: US$161.4 million (Jan. – Sep. 2010)
Alexa Rank: 18
Revenue from: premium accounts, hiring
  services, advertisements, partnerships,
  Google AdSense
KEY PLAYERS

Myspace
Founded: 2003
No. of users: 100+ million
Revenue: US$385 million (2009 est.)
Alexa Rank: 68
Revenue from: advertisements, Google
 AdSense
KEY PLAYERS

Orkut
Founded: 2004
No. of users: 120 million
Alexa Rank: 106
Revenue from: advertisements
•Advantages:
• Facilitates open communication,
leading to enhanced information
discovery and delivery.
• Allows employees to discuss
ideas, post news, ask questions and
share links.
• Provides an opportunity to widen
business contacts.
• Targets a wide audience, making
it a useful and effective recruitment
tool.
• Improves business reputation and
client base with minimal use of
advertising.
• Expands market research,
implements marketing campaigns,
delivers communications and directs
interested people to specific web
sites.
Disadvantages:
All SNs are time-consuming.
Some teachers find SNs too
daunting to tackle.
SNs can become addictive. They can
take over your life, leaving little
time for family and friends. Knowing
when to stop is crucial – try to
switch off!
Replication of themes from one SN
to another is annoying.
Students become obsessed in
finding their teachers on FB and
intrude in teachers’private lives.
Privacy issues with FB AND Twitter
– do not accept people you don’t
know or protected accounts on
Twitter.
Tweetdeck often has technical
problems
PRESENTED
    BY
  RISHABH
  SOLANKI

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Advantage and disadvantage of social networking

  • 1.
  • 2.
  • 3.
  • 4. A social networking service is an online service, platform, or site that focuses on building and reflecting of social networks or social relations among people, who, for example, share interests and/or activities.
  • 5. Social networking site is the phrase used to describe any Web site that enables users to create public profiles within that Web site and form relationships with other users of the same Web site who access their profile. Social networking sites can be used to describe community-based Web sites, online discussions forums, chatrooms and other social spaces
  • 6.
  • 7. KEY PLAYERS Facebook Founded: 2004 No. of users: 600 million Revenue: US$800 million Alexa Rank: 2 Revenue from: Banner ads, referral marketing, partnerships, branding elements, virtual currency
  • 8. KEY PLAYERS LinkedIn Founded: 2002 No. of users: 100+ million Revenue: US$161.4 million (Jan. – Sep. 2010) Alexa Rank: 18 Revenue from: premium accounts, hiring services, advertisements, partnerships, Google AdSense
  • 9. KEY PLAYERS Myspace Founded: 2003 No. of users: 100+ million Revenue: US$385 million (2009 est.) Alexa Rank: 68 Revenue from: advertisements, Google AdSense
  • 10. KEY PLAYERS Orkut Founded: 2004 No. of users: 120 million Alexa Rank: 106 Revenue from: advertisements
  • 11. •Advantages: • Facilitates open communication, leading to enhanced information discovery and delivery. • Allows employees to discuss ideas, post news, ask questions and share links. • Provides an opportunity to widen business contacts. • Targets a wide audience, making it a useful and effective recruitment tool. • Improves business reputation and client base with minimal use of advertising. • Expands market research, implements marketing campaigns, delivers communications and directs interested people to specific web sites.
  • 12. Disadvantages: All SNs are time-consuming. Some teachers find SNs too daunting to tackle. SNs can become addictive. They can take over your life, leaving little time for family and friends. Knowing when to stop is crucial – try to switch off! Replication of themes from one SN to another is annoying. Students become obsessed in finding their teachers on FB and intrude in teachers’private lives. Privacy issues with FB AND Twitter – do not accept people you don’t know or protected accounts on Twitter. Tweetdeck often has technical problems
  • 13. PRESENTED BY RISHABH SOLANKI