Mobile commerce (m-commerce) is growing rapidly and may eventually overtake e-commerce. M-commerce is becoming more accessible with technologies like near-field communication (NFC) enabling mobile payments. Over 50% of smartphone users are expected to primarily use mobile wallets for purchases by 2015. Younger consumers and men prefer shopping on their phones while women and older users prefer tablets. Common mobile purchases include digital content, clothing, and electronics. Retailers should optimize their sites for mobile to capitalize on the projected growth of m-commerce to $31 billion by 2016 in the US. M-commerce and showrooming may eventually surpass brick-and-mortar stores for many consumer purchases.

1. WILL M-COMMERCE OVERTAKE E-
COMMERCE?
Rishank Manan
Sahana Venkatesh

2. M-COMMERCE IS MORE ACCESSIBLE THAN
EVER
 200 Milliseconds – The time required to
complete payments
 35 Million- The number of NFC enabled
smartphones shipped in 2011
 1.2 Billion – The number of NFC-enabled
smartphones shipped in 2015
 Until 2015, retailers are likely to continue using
traditional payment methods such as barcode
scanning, as it remains a cheaper, more viable
solution.

3. M-COMMERCE IS MORE ACCESSIBLE THAN
EVER
 Mobile Wallets – nearly 1 in 2 Americans are
interested in mobile wallets as forms of
payment.
 User industry specialists predict that 50% of
smartphone users will buy primarily via mobile
wallets.
 QR Codes – About 1 in 5
smartphone users in America
scanned a QR code in-store last
year.

4. EVOLVING BEHAVIOR PATTERNS
Worldwide, nearly 1 Of all US
in 3 phones sold in mobile For For
subscribers UK EU
2011 was a have
smartphones
smartphone
 Smartphone users spend more time on mobile
apps than on mobile sites
 3.6 % - The amount of online purchases made
via smartphones / influenced by mobile
research
 1 out 5 people research products on mobile
devices while watching TV

5. WHO SHOPS THE MOST ON MOBILE DEVICES-
AND WHAT DO WE BUY
 Men prefer to make purchases
on their phones
 Women prefer tablets for
shopping
 Most mobile shoppers are
younger
51% of people Just 18% of
aged between those between
18-34 have 55-64 have
shopped on
their phones

6. 0%
20%
30%
50%
60%
80%
10%
40%
70%
Digital Content 76%
Clothing
38%
Activities
34%
Electronics
33%
Health/Beauty
31%
WHAT WE PURCHASE MOST
Groceries
27%
Furniture/Home
23%
Tickets
21%

7. WHAT WE SPEND ON M-COMMERCE PER
MONTH
$61+ 10%
$41-$60 16%
$21-$40 12%
$1-$20 32%
0% 10% 20% 30% 40%
• Mobile shoppers are more likely to make purchases on
the weekends compared to desktop shoppers - 18%
more
• Mobile sales as a proportion of all web sales increase
on weekends - 60% more

8. RETAILERS SHOULD UTILIZE MOBILE
SPENDING
Mobile commerce in the US is expected to grow to $31 Billion by 2016
35 31
30
25
25
20
19
15
14
10
10 6
5 3
0
2010 2011 2012 2013 2014 2015 2016
• Nearly half of the Retailers have
optimized their sites for Mobile devices
• But less than third have optimized it
specifically for tablets

9. M-COMMERCE AND E-COMMERCE MAY EVEN
OVERTAKE BRICK-AND-MORTARS
 53% of the mobile consumers engage in ‘Showrooming’
( looking at products in-store and then buying it online)
 Top 3 Reasons –
 38%found a superior price at another store
 30% found a superior price online
 21% found a superior item online

10. IN-STORE MOBILE TRENDS EXPECTED TO
GROW
Show an Employee
something online
Check for location
deals
Snap a photo to send to Lookup
someone Reviews
Look for another
store nearby
Barcode Scanning

11. BRACE YOURSELF!
E-commerce is expected to generate
$1 Trillion in revenue by 2014
Worldwide, M-commerce is set to
hit $119 Billion by 2015
Projected amount of Retail
54%
purchases made online by 2014

12. QUESTIONS