7. Potential Market Attractiveness Of The Area City India Brand Sales India Category Sales BDI Delhi 0.041 0.033 124 Bangalore 0.026 0.025 104 Chennai 0.031 0.037 83
8. Regional Characteristics of the targeted market Source-Brand equity,08 march 06. Attributed to great Indian middle class City Households (000) Avg. household income (lakhs p.a) Avg. household expenditur-e (lakhs p.a) 10+Lakhs p.a (000)s 1+ Crore p.a households exp / inc index Chennai 1,485 174 116 25 433 0.67
9. Source: Brand Equity, 08 March 06. Attributed to Indicus Analytics. Expenses On Various Sectors City (All figs in Rs Cr) Food Products FMCG Dura-bles Misc. goods/servic-es Total Market Chennai 7,902 823 470 10,102 19,297
10. Potential Market Size of The Targeted Area Note. In Indian Rs. City Potential Market Size Chennai 10,88,23,300
12. Total Market Potential by Chain Ratio Method Note. In Indian Rs. City Total Market Potential Chennai 10,88,25,000
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14. Current Trend (Lower Level Income In Chennai) S A L E S In Lakhs (Rs.) No. Of Years
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16. Forecasting Demand for Lower level in Chennai (09) Forecasted Demand (09) Y= a+bx (Sales= -6793.4 + 3.4*x(2009) (Sales= 37.2 in lakhs for 2009) No. of Years S A L E S In Lakhs (Rs.) Regression Line
20. Current Trend for Medium level in Chennai No. Of Years S A L E S In lakhs (Rs.)
21. Forecasted Demand For Medium Level Household in Chennai S A L E S In Lakhs (Rs.) No. Of Years 62.35 Forecasted Demand Y= a+bx (Sales= -11541.63 + 5.776*x(2009) (Sales= 62.35 in lakhs for 2009)
25. Current Trend in Commercial Industries in Chennai S A L E S In Lakhs (Rs.) No. Of Years
26. Forecasted Demand For Commercial Industries in Chennai Y= a+bx (Sales= -11867.7 + 5.94*x(2009) (Sales=73 .72 in lakhs for 2009) No. Of Years S A L E S In Lakhs (Rs.) 73.72 lakhs Forecasted Demand
33. Graphical Representation Sales Graph of previous 8 Periods Note : 1 Period = Avg. Demand Of 3 years Sales Graph of 9 Periods including the forecasted year S A L E S S A L E S No. Of years No. Of years In lakhs In lakhs
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35. Graphical Representation S A L E S S A L E S No. Of years No. Of years In lakhs In lakhs Note : In Indian Rs. Sales Graph of previous 8 Periods Sales Graph of 9 Periods including the forecasted year
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37. Graphical representation S A L E S In lakhs No. Of years No. Of years S A L E S In lakhs Sales Graph of previous 8 Periods Sales Graph of 9 Periods including the forecasted year Note : In Indian Rs.
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40. Graphical Representation S A L E S S A L E S No. Of years No. Of years In lakhs In lakhs Sales Graph of previous 8 Periods Sales Graph of 9 Periods including the forecasted year Note : In Indian Rs.
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42. Graphical Representation S A L E S S A L E S No. Of years No. Of years Sales Graph of previous 8 Periods Sales Graph of 9 Periods including the forecasted year In lakhs In lakhs
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45. Graphical Representation Sales Graph of previous 8 Periods Sales Graph of 9 Periods including the forecasted year S A L E S S A L E S No. Of years No. Of years In lakhs In lakhs