luxury brands presentation

5. “ Luxury is something you could do without but that you don’t want to do without ” Coco Chanel .“ Luxury Luxus Luxus Lux Lux Light Light Glitters So….. Luxury Glitters

6. BRAND PYRAMID

9. GLOBAL MARKET SHARE: COUNTRY WISE

10. AUTOMOBILES

13. WATCHES

16. Target market structure

17. DOLCE&GABBANA TARGET MARKET The woman She is strong; she likes herself and knows she is liked. She can be a manager, wife, mother or lover but she is always a true woman

18. The man He is a little hedonistic, free, successful and he pays attention to details. He lays down the rules imposing his personality

19. ENDORSEMENT D&G communication is based on endorsement strategy They wear football Players (Italy team)

20. They Dress Rock Stars Madonna, Jennifer Lopez, Elthon Jhon

21. They They dress actres ses Monica Belluci, Nicole kidman, Angelina Jolie

25. INDIAN MARKET .