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luxury brands selling..

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SELLING LUXURY BRANDS
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LUXURY DEFINING LUXURY LUXURY IS MOST OFTEN ASSOCIATED WITH WEALTH & EXCLUSIVITY. OTHER FORMS: TIME, EXPERIENCE, ETC A RECENT US STUDY STATES ‘LUXURY IS HAVING ENOUGH TIME TO DO WHATEVER YOU WANT AND BEING ABLE TO AFFORD IT’. NEXT CHUNK: ‘LIFE EXPERIENCES’ AND ‘COMFORT, BEAUTY AND QUALITY’. MATERIAL PRODUCTS BECOME JUST A TOOL OR A TOY FOR THAT GREATER ‘LIFE EXPERIENCE’.
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WHAT COMES UNDER LUXURY PRODUCTS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
THE BRAND PYRAMID
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[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],FEATURES IN CAR
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[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],WHAT MAKES FERRARI LUXURIOUS?
[object Object],[object Object],[object Object],[object Object],[object Object],STRATEGIES APPLIED FOR SELLING LUXURY PRODUCTS
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],8P’S OF MARKETING FOR SELLING LUXURY BRANDS
[object Object],[object Object],[object Object],[object Object],TARGET CUSTOMERS
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],SUB P’S OF SELLING
 
Louis Vuitton MANY PEOPLE ARE CRAZY FOR LOUIS VUITTON - A LUXURY FRENCH FASHION AND LEATHER GOODS BRAND. THE BRAND IS DEFINITELY WORLD FAMOUS AND IS PARTICULARLY HOT IN ASIA.
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RETAIL STORES
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ROLEX WATCHES
 
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LUXURY IN ASIA LUXPLOSION ROCKING ASIA ,[object Object],[object Object],[object Object],[object Object],RVG NewsVision Pvt. Ltd
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Ppt selling

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  • 3. LUXURY DEFINING LUXURY LUXURY IS MOST OFTEN ASSOCIATED WITH WEALTH & EXCLUSIVITY. OTHER FORMS: TIME, EXPERIENCE, ETC A RECENT US STUDY STATES ‘LUXURY IS HAVING ENOUGH TIME TO DO WHATEVER YOU WANT AND BEING ABLE TO AFFORD IT’. NEXT CHUNK: ‘LIFE EXPERIENCES’ AND ‘COMFORT, BEAUTY AND QUALITY’. MATERIAL PRODUCTS BECOME JUST A TOOL OR A TOY FOR THAT GREATER ‘LIFE EXPERIENCE’.
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  • 20. Louis Vuitton MANY PEOPLE ARE CRAZY FOR LOUIS VUITTON - A LUXURY FRENCH FASHION AND LEATHER GOODS BRAND. THE BRAND IS DEFINITELY WORLD FAMOUS AND IS PARTICULARLY HOT IN ASIA.
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