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Is Michael Kors the luxury fashion
brand to beat in social media?
A demonstration of automated competitive reporting using Rival IQ

Focus Company

Michael Kors
Market Landscape

Fashion Brands

Oct 11, 2013 - Nov 9, 2013
Key Observations From This Landscape
Michael Kors
•

Has strong Twitter performance with good engagement.

•

Really dominates Facebook

•

Outgrowing all others on Google+

Versace got TONS of engagement when Lady Gaga mentioned them on
Twitter.
Louis Vuitton is the only company posting real, non-job content on
LinkedIn, and its working to grab engagement.

* This is the only non-auto-generated slide in this deck.
Twitter
Twitter Followers
As of Nov 9, 2013
Growth in Twitter Followers
Oct 11, 2013 - Nov 9, 2013
Tweet Volume
Oct 11, 2013 - Nov 9, 2013
Engagement Rate for Tweets
Oct 11, 2013 - Nov 9, 2013

Tweet Engagement Rate
The number of retweets and favorites, per thousand followers, of this company's own tweets during this time
period.
Engagement Rate for Tweets
Oct 11, 2013 - Nov 9, 2013
One tweet exchange with @ladygaga makes a big impact

Tweet Engagement Rate
The number of retweets and favorites, per thousand followers, of this company's own tweets during this time
period.
Retweet Volume
Oct 11, 2013 - Nov 9, 2013
Retweet Volume by Day
Oct 11, 2013 - Nov 9, 2013
Tweet Volume vs. Retweet Volume
Oct 11, 2013 - Nov 9, 2013
Twitter Followers vs. Twitter Following
As of Nov 9, 2013
Facebook
Facebook Likes
As of Nov 9, 2013
Growth in Facebook Likes
Oct 11, 2013 - Nov 9, 2013
Facebook Post Volume
Oct 11, 2013 - Nov 9, 2013
Facebook Talking About
As of Nov 9, 2013
Facebook Talking About by Day
Oct 11, 2013 - Nov 9, 2013
Engagement Rate for Facebook Posts
Oct 11, 2013 - Nov 9, 2013

Facebook Post Engagement Rate
The total number of likes, comments, and shares, per thousand Page Likes, of posts on this company's
Facebook page during this time period.
Engagement Rate for Facebook Posts
Oct 11, 2013 - Nov 9, 2013

Facebook Post Engagement Rate
The total number of likes, comments, and shares, per thousand Page Likes, of posts on this company's
Facebook page during this time period.
Facebook Post Volume vs.
Engagement Rate for Facebook Posts
Oct 11, 2013 - Nov 9, 2013

Facebook Post Engagement Rate
The total number of likes, comments, and shares, per thousand Page Likes, of posts on this company's
Facebook page during this time period.
Google+
Google+ Plus Ones
As of Nov 9, 2013
Growth in Google+ Plus Ones
Oct 11, 2013 - Nov 9, 2013
Google+ Post Volume
Oct 11, 2013 - Nov 9, 2013
Engagement Rate for Google+ Posts
Oct 11, 2013 - Nov 9, 2013

Google+ Posts Engagement Rate
The total number of plus ones, comments, and reshares, per thousand Page +1s, of posts on this
company's Google+ page during this time period.
Engagement Rate for Google+ Posts
Oct 11, 2013 - Nov 9, 2013

Google+ Posts Engagement Rate
The total number of plus ones, comments, and reshares, per thousand Page +1s, of posts on this
company's Google+ page during this time period.
Google+ Post Plus One Volume
Oct 11, 2013 - Nov 9, 2013
Google+ Post Plus One Volume by Day
Oct 11, 2013 - Nov 9, 2013
Google+ Post Reshare Volume
Oct 11, 2013 - Nov 9, 2013
Google+ Post Reshare Volume by Day
Oct 11, 2013 - Nov 9, 2013
Google+ Post Volume vs.
Google+ Post Plus One Volume
Oct 11, 2013 - Nov 9, 2013
Linkedin
LinkedIn Followers
As of Nov 9, 2013
LinkedIn Update Volume
Oct 11, 2013 - Nov 9, 2013
Engagement Rate for LinkedIn Posts
Oct 11, 2013 - Nov 9, 2013

LinkedIn Posts Engagement Rate
The total number of likes and comments on updates, per thousand followers, on this company's LinkedIn
page during this time period.
LinkedIn Update Like Volume
Oct 11, 2013 - Nov 9, 2013
SEO
Homepage Title
As of Nov 9, 2013 (Slide 1 of 3)
Homepage Title
As of Nov 9, 2013 (Slide 2 of 3)
Homepage Meta Description
As of Nov 9, 2013 (Slide 1 of 3)
Homepage Meta Description
As of Nov 9, 2013 (Slide 2 of 3)
Moz Domain Authority
As of Nov 9, 2013

Moz Domain Authority
Moz's best prediction about how a website will perform in search engine rankings (source:Moz).
Moz External Links
As of Nov 9, 2013

Moz External Links
Hyperlinks that point at (target) any domain other than the domain the link exists on (source) (source:Moz).
Moz Domain Authority vs. Moz External Links
As of Nov 9, 2013

Moz Domain Authority
Moz's best prediction about how a website will perform in search engine rankings (source:Moz).
Moz External Links
Hyperlinks that point at (target) any domain other than the domain the link exists on (source) (source:Moz).
Rival IQ is Competitive Intelligence
For Busy Marketers
Be the star with automated marketing reports for
your company.
Try Rival IQ with our Fashion Brands landscape now:
http://bit.ly/FashionBrands_RIQ

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Is Michael Kors the luxury fashion brand to beat in social media?

  • 1. Is Michael Kors the luxury fashion brand to beat in social media? A demonstration of automated competitive reporting using Rival IQ Focus Company Michael Kors Market Landscape Fashion Brands Oct 11, 2013 - Nov 9, 2013
  • 2. Key Observations From This Landscape Michael Kors • Has strong Twitter performance with good engagement. • Really dominates Facebook • Outgrowing all others on Google+ Versace got TONS of engagement when Lady Gaga mentioned them on Twitter. Louis Vuitton is the only company posting real, non-job content on LinkedIn, and its working to grab engagement. * This is the only non-auto-generated slide in this deck.
  • 5. Growth in Twitter Followers Oct 11, 2013 - Nov 9, 2013
  • 6. Tweet Volume Oct 11, 2013 - Nov 9, 2013
  • 7. Engagement Rate for Tweets Oct 11, 2013 - Nov 9, 2013 Tweet Engagement Rate The number of retweets and favorites, per thousand followers, of this company's own tweets during this time period.
  • 8. Engagement Rate for Tweets Oct 11, 2013 - Nov 9, 2013 One tweet exchange with @ladygaga makes a big impact Tweet Engagement Rate The number of retweets and favorites, per thousand followers, of this company's own tweets during this time period.
  • 9. Retweet Volume Oct 11, 2013 - Nov 9, 2013
  • 10. Retweet Volume by Day Oct 11, 2013 - Nov 9, 2013
  • 11. Tweet Volume vs. Retweet Volume Oct 11, 2013 - Nov 9, 2013
  • 12. Twitter Followers vs. Twitter Following As of Nov 9, 2013
  • 14. Facebook Likes As of Nov 9, 2013
  • 15. Growth in Facebook Likes Oct 11, 2013 - Nov 9, 2013
  • 16. Facebook Post Volume Oct 11, 2013 - Nov 9, 2013
  • 17. Facebook Talking About As of Nov 9, 2013
  • 18. Facebook Talking About by Day Oct 11, 2013 - Nov 9, 2013
  • 19. Engagement Rate for Facebook Posts Oct 11, 2013 - Nov 9, 2013 Facebook Post Engagement Rate The total number of likes, comments, and shares, per thousand Page Likes, of posts on this company's Facebook page during this time period.
  • 20. Engagement Rate for Facebook Posts Oct 11, 2013 - Nov 9, 2013 Facebook Post Engagement Rate The total number of likes, comments, and shares, per thousand Page Likes, of posts on this company's Facebook page during this time period.
  • 21. Facebook Post Volume vs. Engagement Rate for Facebook Posts Oct 11, 2013 - Nov 9, 2013 Facebook Post Engagement Rate The total number of likes, comments, and shares, per thousand Page Likes, of posts on this company's Facebook page during this time period.
  • 23. Google+ Plus Ones As of Nov 9, 2013
  • 24. Growth in Google+ Plus Ones Oct 11, 2013 - Nov 9, 2013
  • 25. Google+ Post Volume Oct 11, 2013 - Nov 9, 2013
  • 26. Engagement Rate for Google+ Posts Oct 11, 2013 - Nov 9, 2013 Google+ Posts Engagement Rate The total number of plus ones, comments, and reshares, per thousand Page +1s, of posts on this company's Google+ page during this time period.
  • 27. Engagement Rate for Google+ Posts Oct 11, 2013 - Nov 9, 2013 Google+ Posts Engagement Rate The total number of plus ones, comments, and reshares, per thousand Page +1s, of posts on this company's Google+ page during this time period.
  • 28. Google+ Post Plus One Volume Oct 11, 2013 - Nov 9, 2013
  • 29. Google+ Post Plus One Volume by Day Oct 11, 2013 - Nov 9, 2013
  • 30. Google+ Post Reshare Volume Oct 11, 2013 - Nov 9, 2013
  • 31. Google+ Post Reshare Volume by Day Oct 11, 2013 - Nov 9, 2013
  • 32. Google+ Post Volume vs. Google+ Post Plus One Volume Oct 11, 2013 - Nov 9, 2013
  • 35. LinkedIn Update Volume Oct 11, 2013 - Nov 9, 2013
  • 36. Engagement Rate for LinkedIn Posts Oct 11, 2013 - Nov 9, 2013 LinkedIn Posts Engagement Rate The total number of likes and comments on updates, per thousand followers, on this company's LinkedIn page during this time period.
  • 37. LinkedIn Update Like Volume Oct 11, 2013 - Nov 9, 2013
  • 38. SEO
  • 39. Homepage Title As of Nov 9, 2013 (Slide 1 of 3)
  • 40. Homepage Title As of Nov 9, 2013 (Slide 2 of 3)
  • 41. Homepage Meta Description As of Nov 9, 2013 (Slide 1 of 3)
  • 42. Homepage Meta Description As of Nov 9, 2013 (Slide 2 of 3)
  • 43. Moz Domain Authority As of Nov 9, 2013 Moz Domain Authority Moz's best prediction about how a website will perform in search engine rankings (source:Moz).
  • 44. Moz External Links As of Nov 9, 2013 Moz External Links Hyperlinks that point at (target) any domain other than the domain the link exists on (source) (source:Moz).
  • 45. Moz Domain Authority vs. Moz External Links As of Nov 9, 2013 Moz Domain Authority Moz's best prediction about how a website will perform in search engine rankings (source:Moz). Moz External Links Hyperlinks that point at (target) any domain other than the domain the link exists on (source) (source:Moz).
  • 46. Rival IQ is Competitive Intelligence For Busy Marketers Be the star with automated marketing reports for your company. Try Rival IQ with our Fashion Brands landscape now: http://bit.ly/FashionBrands_RIQ