3. Socialnomics
93% of marketers use social media for
business
53% of people on Twitter recommend
products in their tweets
90% of people trust online
recommendations from people they know
The ROI of social media is that your
business will exist in 5 years
Source: Socialnomics, 2013
4. What is social media?
Merriam-Webster:
forms of electronic communication (as Web
sites for social networking and
microblogging) through which users create
online communities to share information,
ideas, personal messages, and other content
(as videos).
Or simply:
a collection of online platforms that allow
people to express themselves while creating
relationships, connections, conversations,
interest, and trust.
5. How can social media help my
business?
Social Media can be used as a:
Communication channel
Information channel
Customer service channel
Advertising channel
Referral channel
6. Information channel
Inform your customers about your
business
Provide them with value (as content,
information, etc.)
Prove to them that you are an expert
in your field
Best platforms:
◦ All!
7. Communication channel
Get to know your customers
Build relationships (customers, business
partners, professional, competitors, etc.)
Learn from your customers and your
competition
Ask questions
Encourage communication with yourself
◦ You are just a normal person, not a large
corporation
Best platforms:
◦ Facebook, Twitter, LinkedIn, Blogging
8. Customer service channel
Address customer complaints
Resolve issues
Promote praise
Answer questions
Help your customers out
Best platforms:
◦ Facebook, Twitter
9. Referral Channel
Use social media to drive customers
to your website/store
Give them information that will make
them want to visit your website/store
Best platforms:
◦ All!
10. Advertising channel
What can you offer your customers?
Why do they want what you have to
offer?
Give them deals/discounts, etc.
Many different advertising options on
social media
Can be much different from traditional
print advertising, however
Not free!
Best platforms:
◦ Facebook, Twitter
11. Platforms To Cover
Facebook Pinterest
Twitter Google +
LinkedIn Yelp
YouTube
Bonus
• Blogging • Google Analytics
12. Facebook
By far the largest social network (1 billion+ users)
Fastest growing demographic: 30+ age group
Facebook helps explain who you are, who you
know, where you are, and what you like
A great platform to share photos, news, articles,
quotes, and other bits of information that will be
valuable/entertaining for your audience
You can spend a lot of $ advertising
Must have a business page
13. Twitter
500 million+ users
A platform that allows users to broadcast news
or information in 140 characters or less
A great source for breaking news, articles,
opinions, and also connecting w/ people
Follow your customers and influential people in
your industry
◦ Geo location search: search for hashtags used in a
certain area, i.e.:
“#pizza near:reno within:25mi” will provide all
tweets within 25 miles of Reno that use #pizza
14. LinkedIn
The “professional Facebook”
200+ million members
2 new members join every second
Great for networking, making professional
connections and introductions
Can also help to meet and network with
possible clients/customers
Can be used to generate leads if you are a
service business
15. YouTube
Second largest search engine after Google
72 hours of video is uploaded every minute
500 years of YouTube video are watched on
Facebook every day
700 YouTube videos are shared on Twitter
every minute
How-to, DIYS videos, and informational
webinars are very popular
16. Pinterest
About 68% of users are women ages 25-45
Basically a visual bookmarking site that has
a strong social component built in
Allows users to show the world what they
want, where they want to be, etc.
Tell your company’s story in visually
engaging ways
◦ Create a stronger brand image
◦ Launch products
◦ Drive traffic to your website
17. Blogging
Estimated 31 million bloggers in US
42 million blogs on Wordpess, 500K posts
per day
60% of businesses have a business blog
◦ 65% of these businesses haven’t updated their
blog in over a year!
Blog about subjects that are valuable to your
customers
Easily broadcast new blogs on your website
and social media platforms
18. Google +
400 million+ users (only about a 1/4 are
active)
Now integrated with Google Places, making
it necessary for all local businesses that
have a physical location
Features Zagat reviews and reservations
through OpenTable for restaurants
Important to have a profile for SEO reasons
19. Yelp
78 million monthly visitors
30 million reviews
Businesses in every category
Essential for any local brick and
mortar businesses
Prepare for both positive and negative
reviews of your business
20. Google Analytics
Not a social platform, but a tool for your
website
Allows you to see how many visitors you
have, where they came from, what
pages they clicked on, how they used
your site, etc.
A very powerful tool that can help your
website, but can take a while to learn all
the features
If you have a website, Google Analytics
is essential
21. What social media platform is for
me?
Choose 1-3 platforms at first
Platform choice depends on:
◦ Your customer/audience
◦ How much time you have
◦ Your social media goals
22. Creating a Social Media Plan
1. Decide what your goals are
Get followers/fans?
Create business relationships?
Increase customer engagement?
Increase sales?
2. Choose a platform that aligns with your goals
and target audience
What platforms do they spend the most time on?
3. Decide how much time you have to dedicate
How often will you post/update?
Can you do it yourself or will you hire someone?
4. Decide how much money you want to spend
Advertising or hiring help
23. How to measure social media
ROI
“The ROI of social media is your business will still
exist in 5 years”
-Socialnomics
ROI depends on your goals and can be
measured in different ways
◦ Amount of new followers/fans
◦ Amount of new relationships created
◦ Amount of new comments/posts/reviews
◦ Amount of new traffic to your website
◦ Amount of new sales
Social media does not create sales, social media
creates relationships that can lead to sales
24. Next steps
Where do I go if I need help creating
my social media campaign(s)?
◦ Internet (YouTube videos, articles, guides)
◦ Nevada SBDC (www.nsbdc.org)
◦ Marketing/PR firms (local and national)
25. Internet Resources
Hubspot.com
◦ One of the best free resources for utilizing
social media platforms
YouTube
◦ Hundreds of useful videos for all social
media platforms
Thousands of other free resources out
there, just do a Google search
26. Nevada SBDC
Marketing interns that can help you
with a social media plan
◦ Sit down with an intern for a free
consulting session
www.NSBDC.org
775-784-1717
27. Marketing & PR firms
Local or national/worldwide firms
Can do all the work for you depending
on how much you’re willing to pay
Local Options:
The Abbi Agency (PR/social media)
Big Like (Facebook resources/apps)
28. In Closing…
Social media is not a fad, it’s a
fundamental shift in the way we
communicate.
Please utilize the resources and
videos below for additional
information and training
Notas del editor
This will be a good starting point for the presentation, offering stats in an entertaining way and setting the stage for the rest of the presentation.
First ask the audience what they think social media is before showing actual definition. My definition of social media: basically a collection of online platforms that allow people to express themselves while creating relationships, connections, conversations, interest, and trust.
-5 main ways in which I think social media can help a small business-you don’t have to use social media in all these ways, but it’s good to be aware of all the uses
-Crucial to have a page for any business-handout, go over-show my page-give them something for “liking” your page (reward or information of value)-examples?
-very powerful for making connections-how to send a signal to people using their handle-hashtags-demo of geo location search #renonear:reno within:25mi
-Power of how-to and DIYS videos-can you make your own?-Vlogs using your own webcam-making a video using a smart phone -examples?
-can create a business page that links back to your site-demonstrate how to find “power pinners” click on the Popular link at the top of every Pinterest page-Whole foods (commitment to sustainability, gardening, recycling)-The Travel Channel (drive traffic from images)
-How blogs can drive traffic to your site-guest blogging/finding guest bloggers-don’t blog unless you’ll be writing new ones at least a couple times a month (usually once a week is best)-examples?
-Why google+ is important for SEO and Places-Why it might not be important for engagement
-the power/risks of letting people review your business-examples?
-why you need to know your site metrics-show my analytics account
With so many different platforms, which one if for you? Will ask the audience to give me their goals and then I will relate their goals to social media. Hopefully can help a couple audience members choose which ones are for them as examples.Google analytics and yelp don’t count as platforms
Important to think about your plan before using social media for your business