Robert Janssen's Keynote address @ The Forrester Sourcing & Vendor Management Forum, in Las Vegas, May 25,2012, in behalf of Brasil IT +, in which he showcases the challenges that globalization imposes on innovation because of the key success factor of cross border communication and collaboration

1. Now that the world is already flat, and it
looks more and more like “The Wacky
Races”, what happens to my innovation
strategy?
Robert Janssen

2. Key Points
1) How the globalization process continues to influence the
innovation process?
2) What are the new challenges brought about by
globalization and the flattening of innovation?
3) How does globalization makes the mandatory need for the
corporate structure build true international DNA?
4) Cultural connections of Innovation: The road for survival.

3. Things we know or have heard about innovation
To succeed, companies need to see innovation
not as something special that only special
people can do, but as something that can
become routine and methodical, taking
advantage of the capabilities of ordinary
people

4. Things we know or have heard about innovation
From the instant someone devises a solution or
a product, its journey to the market (or
oblivion) is a matter of making connections,
again and again. Managing these interactions is
the crux of building an innovation organization.

5. Things we know or have heard about innovation
The innovation process can only happen when
people do that simple, profound thing -- connect
to share problems, opportunities, and learning.
To put it another way, anyone can innovate, but
practically no one can innovate alone.

6. Things we know or have heard about innovation
To promote continuous innovation within
the organization, you need to systematize,
manage, measure, and improve this social
process to produce a steady stream of
innovations -- and the occasional
blockbuster. Innovation is not a mystical act;
it is a journey that can be plotted, and done
over and over again.

7. Video 1 on innovation
Dean Kamen – FIRST LEGO League
http://youtu.be/BAjoeyXOdjo

8. But what is the best innovation?
The best innovation is the one that solves
human-centric problems, not machine-centric
problems.
Innovation is to, in the end, find problems that
are worth solving and are able to improve the
quality of the lives of people

9. Video 1 on innovation
3 M - Brazil
http://youtu.be/l4Gf-goPVl0

10. What are we discovering about globalization and
the current financial crisis today ?
Contrary to the
expectations of many
experts, the current
economic downturn is
spurring companies into
becoming more
international

11. What are we discovering about globalization and
the current financial crisis today ?
Effective cross-border
communication and
collaboration are becoming
critical to the financial
success of companies with
international aspirations

12. What are we discovering about globalization and
the current financial crisis today ?

13. What are we discovering about globalization and
the current financial crisis today ?

14. The Cultural & Communications Divide ?
Most companies still seem
not to understand the total
overall cost of not seeking
to improve the cross-border
communication skills of
their employees, is
enormous.

15. The Cultural & Communications Divide ?
And yet, most
organizations are
not doing enough to
address this
challenge

16. The Cultural & Communications Divide ?
Misunderstandings rooted
in cultural differences
present the greatest
obstacle to productive
cross-border collaboration
and foster innovation

17. The Cultural & Communications Divide ?

18. The Cultural & Communications Divide ?

19. The Real Cultural Melting Pot

20. The “multinationalcults”

21. The business innovation that matters
Video 3 on innovation
Bill Clinton and proposition 87
http://www.kauffman.org/research-and-
policy/globalization-of-innovation-and-
entrepreneurship.aspx

22. An innovation that matters for everyone
BugBrasil

23. An innovation that matters for everyone
Video 2 on innovation
Chief Almir from the Surui Indian
Tribe in the Amazon Forest
http://youtu.be/fLdPzusUf5c

24. Why Brazil ?
Safe Harbor with Favorable Total Costs (Value, Productivity, Quality, Risks)
Favorable Biz Environment Favorable TCO and Quality
 World’s 6th Largest Economy  Highly Skilled Labor Pool
 World’s 8th Largest IT Market  Industry/Business Expertise
 Investment Grade - Fitch / S&P  Favorable Labor Costs
 Political and Economic Stability  High Productivity Levels
 Cultural Compatibility  Low Turnover Rates
 World-Class Infrastructure  Low Rework Levels – Higher Quality
 Timezone - Nearshore  Favorable Total Costs
 Government Incentives
 Rule of Law

25. So if you want to reach higher grounds

26. Check out Brazil as it’s taking off !

27. And has been open for innovation !

28. Thank You !
Robert Janssen
www.brasilitplus.com
Blog: www.brasilexportati.com
Twitter: robertfjanssen