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Mattel Latin American Summit
1.
Creative & Marketing
Communications Update LISA McKNIGHT and KRISTINA GOULD LAAM Summit Mexico City January 2007
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
2006 Marketing Highlights
12.
13.
14.
Mermaidia Print Germany
Poland
15.
16.
17.
Global Print Italy
Germany Italy
18.
19.
20.
Holiday Gift Guide
Poland Insert Cover w/ spread
21.
Holiday Gift Guide
Canada
22.
Holiday Gift Guide
Australia
23.
24.
25.
26.
Theater Screenings Spain
27.
Global Events Singapore
Add photos of Theater screening in Singapore
28.
Macy’s Thanksgiving Day
Parade
29.
30.
Core Barbie
31.
Print Advertising U.S.
U.S.
32.
Print Advertising France
Italy
33.
Print Advertising UK
34.
Print Advertising Spain
UK Insert George Ad With Lexi Leaping Insert SS 07 B&B Ad
35.
Print Advertising Italy
Insert SS 07 Pitti Bimbo Vogue Bambini Ad and Fashion or Mood Ad
36.
Print Advertising Asia
37.
Print Advertising Australia
Argentina Delete this ad or replace with another not from latin america.
38.
Print Advertising Poland
Australia
39.
Print Advertising Italy
Greece? Insert in Belcom Ads Flower clock and Picture Frame Verify countries below.
40.
Outdoor Spain
41.
Outdoor Romania Billboards
in Bucharest, 1A locations in the city-center.
42.
Outdoor Turkey
43.
Outdoor Italy
44.
Outdoor Philippines Insert
Philippines Billboards And Thailand Vertical Light Boxes (Grace) Thailand
45.
46.
47.
Online – BTV
Product Feature
48.
advertising Insert B-Barbie
ad or display graphics Whatever looks best.
49.
Online – Bmails
HEAD/Penn Bmail Shop with Barbie E-tailer Website
50.
Italy – Experience
Tour
51.
Window Display
52.
Barbie.com
53.
54.
The Girls
55.
Advertorial
56.
France Galeries Lafayette
57.
France Galeries Lafayette
58.
France Galeries Lafayette
59.
Spain – Barbie
Hotel Room Opening June 29th
60.
Spain – Barbie
Hotel Room
61.
Korea – Barbie
Hotel Room Insert page of printed materials
62.
Korea – Barbie
Hotel Room Insert pictures of room
63.
64.
Taiwan - Barbie
Award Insert page of printed materials
65.
Taiwan - Barbie
Award Insert photos of event
66.
Pubic Relations –
Apparel/Accessories
67.
Pubic Relations –
Back to School/Home
68.
69.
70.
2007 Marketing Strategy
71.
72.
Bring Barbie to
Life
73.
74.
Campaign Elements —
Fantasy/Entertainment Entertainment Logo Brand Mark Soundtrack Movie Animation
75.
Campaign Elements —
Core Barbie Brand Logo Brand Mark Barbie Girl Mnemonic Color
76.
Barbie Silo Head
Applications Update with new girl and doll ads See Highlight 2006 Update with screen captures from final TVC
77.
Illustrated Barbie
78.
Spring ’07 Advertising
79.