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Creative & Marketing Communications Update LISA McKNIGHT and KRISTINA GOULD LAAM Summit Mexico City January 2007
Introduction ,[object Object],[object Object]
Organization  ,[object Object]
Capabilities – Print Advertising ,[object Object]
Capabilities – Television Advertising ,[object Object],Hyperscan Barbie – Sleeping Beauty Max Steel
Capabilities – Brand Guides ,[object Object]
Capabilities – Photography ,[object Object]
Capabilities – Asset Management ,[object Object],[object Object]
Capabilities – Cost Consultants ,[object Object]
Opportunities ,[object Object]
2006 Marketing Highlights
Global Marketing Objectives & Strategies ,[object Object],[object Object],[object Object],[object Object],[object Object]
Mermaidia – Print ,[object Object],[object Object],[object Object]
Mermaidia Print Germany Poland
Mermaidia – Online ,[object Object],[object Object],[object Object]
12 Dancing Princesses – Print ,[object Object],[object Object],[object Object]
Global Print Italy Germany Italy
Cross Sell Booklet ,[object Object]
Holiday Gift Guide ,[object Object],[object Object],[object Object]
Holiday Gift Guide Poland Insert Cover w/ spread
Holiday Gift Guide Canada
Holiday Gift Guide Australia
12 Dancing Princesses Programs – TV ,[object Object],[object Object],[object Object],[object Object]
VIDEO SLATE ,[object Object],[object Object]
Theater Screenings ,[object Object]
Theater Screenings Spain
Global Events Singapore Add photos of Theater screening in Singapore
Macy’s Thanksgiving Day Parade
Barbie.com ,[object Object],[object Object]
Core Barbie
Print Advertising U.S. U.S.
Print Advertising France Italy
Print Advertising UK
Print Advertising Spain UK Insert George Ad With Lexi Leaping Insert SS 07 B&B Ad
Print Advertising Italy Insert SS 07 Pitti Bimbo Vogue Bambini Ad and Fashion or Mood Ad
Print Advertising Asia
Print Advertising Australia Argentina Delete this ad or replace with another not from latin america.
Print Advertising Poland Australia
Print Advertising Italy Greece? Insert in Belcom Ads Flower clock and Picture Frame Verify countries below.
Outdoor Spain
Outdoor Romania Billboards in Bucharest, 1A locations in the city-center.
Outdoor Turkey
Outdoor Italy
Outdoor Philippines Insert Philippines Billboards And Thailand Vertical Light Boxes (Grace) Thailand
TV Spots ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
VIDEO SLATE ,[object Object],[object Object]
Online – BTV Product Feature
advertising Insert B-Barbie ad or display graphics Whatever looks best.
Online – Bmails HEAD/Penn Bmail Shop with Barbie E-tailer Website
Italy – Experience Tour
Window Display
Barbie.com
The Event ,[object Object]
The Girls
Advertorial
France Galeries Lafayette
France Galeries Lafayette
France Galeries Lafayette
Spain – Barbie Hotel Room Opening June 29th
Spain – Barbie Hotel Room
Korea – Barbie Hotel Room Insert page of printed materials
Korea – Barbie Hotel Room Insert pictures of room
Public Relations ,[object Object],[object Object]
Taiwan - Barbie Award Insert page of printed materials
Taiwan - Barbie Award Insert photos of event
Pubic Relations – Apparel/Accessories
Pubic Relations – Back to School/Home
Pubic Relations – Sporting Goods ,[object Object]
Global BCP Marketing Review ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
2007 Marketing Strategy
What’s Next in 2007? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Bring Barbie to Life
Opportunity ,[object Object],[object Object],[object Object]
Campaign Elements — Fantasy/Entertainment Entertainment Logo Brand Mark Soundtrack Movie Animation
Campaign Elements — Core Barbie Brand Logo Brand Mark Barbie Girl Mnemonic Color
Barbie Silo Head Applications Update with new girl and doll ads See Highlight 2006 Update with screen captures from final TVC
Illustrated Barbie
Spring ’07 Advertising
VIDEO SLATE ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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