The document describes a study done on traditional service advertising and introduces next generation service marketing as an alternative. Traditional service advertising is described as out-of-date, confusing, expensive, ineffective, and inconsistent. Next generation service marketing is proposed to increase service traffic, get lost customers back, bring in new customers, and even get service customers to test drive and buy new cars. It provides benefits like eliminating multiple vendors, boosting consumer confidence, and building store identity through prospect and service reminder mailers, emails, reminders, online coupons, mobile technology, and social media sharing.

2. WE DID A
STUDY.

3. TRADITIONAL
SERVICE
ADVERTISING

4. OUT-OF-DATE
CONFUSING
EXPENSIVE
INEFFECTIVE
INCONSISTENT

5. PAST DUE
FOR A
MAKE OVER.

6. NEXT
GENERATION
SERVICE
MARKETIN
G

7. INCREASES
SERVICE TRAFFIC
GETS LOST
CUSTOMERS BACK
BRINGS NEW
CUSTOMERS IN

8. EVEN GETS
SERVICE
CUSTOMERS
TO TEST DRIVE
& BUY NEW CARS!

9. ELIMINATES
MULTIPLE VENDORS
BOOSTS
CONSUMER
CONFIDENCE
BUILDS
STORE IDENTITY

10. PROSPEC SERVICE
T REMINDER
MAILERS S
EMAIL ONLINE
REMINDER COUPONS
S
MOBILE SOCIAL
TECHNOL MEDIA
OGY SHARING

13. NEXT
GENERATION
SERVICE
MARKETIN
G

14. ALL MAILERS
FULL COLOR, 6 X 11 SIZE
CONSISTENT BRANDED LOOK
BUILD BRAND EQUITY, STORE
IDENTITY

15. ALL MAILERS
3 SERVICE COUPONS
3 SALES COUPONS
ADVERTISE SERVICE & SALES
TOGETHER - SPLIT COST & SEND

16. ALL MAILERS
ADDICTIVE SCRATCH
& SAVE DISCOUNT OFFER
FLAT $OR IT CAN INCREASE
BASED ON TIME SINCE LAST

17. ALL MAILERS
TEST DRIVE INCENTIVE
OFFER
WITH SERVICE DISCOUNT
CARD
SALES DEPT. GIVES CUSTOMER
CARD AFTER TEST DRIVE FOR

18. INCLUDES:
PROSPECT NEW
FOR
CUSTOMERS
MAILERS THAT HAVE
NEVER BEEN IN
VERY LOW PRICES ($4.95 EACH)
WITH FLAT SCRATCH OFF ($20

19. INCLUDES:
SERVICE FOR INACTIVE
& LOST
REMINDERS
SERVICE
CUSTOMERS
EVERYDAY SERVICE PRICES WITH
TIME DRIVE SCRATCH & SAVE

20. INCLUDES:
EMAIL FOR INACTIVE
& LOST
REMINDERS
SERVICE
CUSTOMERS
CUSTOMER
RECEIVES
EMAIL AND
SERVICE
REMINDER
MAILER AT
THE SAME
TIME.
INCLUDES LINKS TO YOUR
WEBSITE

21. INCLUDES:
ONLINE FOR
CUSTOMERS
COUPONS THAT WANT
MORE
COUPONS &
OFFERS
YOUR OWN
ONLINE
COUPON
PAGE WITH UP
TO 24
ADDITIONAL
COUPONS
FOR SERVICE
OR VEHICLE
SALES.
SEE SAMPLE PAGE:
MYDEALEROFFERS.COM/YOURST
ORE

22. INCLUDES:
MOBILE YOUR
COUPONS
TECHNOLOGY ON
SHOW
ANY MOBILE
DEVICE
SEE
SAMPLE
SCAN WITH
YOUR
SMART
PHONE NOW

23. INCLUDES:
SOCIAL MEDIA
SHARINGSHARE COUPONS
CUSTOMERS
WITH FRIENDS FROM ONLINE
COUPON PAGE
INCLUDES:
WEBSITE LINKS
CUSTOMERS CAN LINK FROM
ONLINE COUPON PAGE TO
YOUR WEBSITE OR SERVICE
APPOINTMENT PAGE.
ALSO, WE AUTOMATICALLY
EMBED MATCHING COUPONS
ON YOUR WEBSITE’S SERVICE
SPECIALS PAGE

24. INCLUDES:
SERVICE EMAIL
REMINDE REMINDER
RS S
PROSPE ONLINE
CT COUPON
MAILERS S
MOBILE SOCIAL
TECHNOLO MEDIA
GY SHARING
WEBSITE ONLINE
LINKS REPORT
S

25. NO CONTRACT, MEANS NO
CONTRACT.
You can start or stop whenever you like, but with our
convenient
“Say When” feature you don’t have to worry about
anything.

26. THAT’S IT - $199.
We extract and purify data, build your mailers, emails,
and coupon landing page. As soon as you say OK, we
get you online, printed and in the mail in as little as 7
days.

27. If the customers and prospects that we contact, don’t spend
at least 5 times the amount you paid us for the program after
6 months, we will reimburse you for everything except postage.
NOW THAT’S A GUARANTEE!
Some limitations apply.

28. 4 SIZES TO FIT
ANY
BUDGET
SMALL MEDIUM LARGE X-LARGE
* Prospect Names Add 10¢ each

29. 4 SIZES TO FIT
ANY
BUDGET
SMALL MEDIUM LARGE X-LARGE
COMPLETE
PACKAGE WITH
2000
MAILERS
INCLUDES POSTAGE
$1799 *
MONTH
* Prospect Names Add 10¢ each

30. 4 SIZES TO FIT
ANY
BUDGET
SMALL MEDIUM LARGE X-LARGE
COMPLETE COMPLETE
PACKAGE WITH PACKAGE WITH
2000 3500
MAILERS MAILERS
INCLUDES POSTAGE INCLUDES POSTAGE
$1799 * $2899 *
MONTH MONTH
* Prospect Names Add 10¢ each

31. 4 SIZES TO FIT
ANY
BUDGET
SMALL MEDIUM LARGE X-LARGE
COMPLETE COMPLETE COMPLETE
PACKAGE WITH PACKAGE WITH PACKAGE WITH
2000 3500 5000
MAILERS MAILERS MAILERS
INCLUDES POSTAGE INCLUDES POSTAGE INCLUDES POSTAGE
$1799 * $2899 * $3999 *
MONTH MONTH MONTH
* Prospect Names Add 10¢ each

32. 4 SIZES TO FIT
ANY
BUDGET
SMALL MEDIUM LARGE X-LARGE
COMPLETE COMPLETE COMPLETE COMPLETE
PACKAGE WITH PACKAGE WITH PACKAGE WITH PACKAGE WITH
2000 3500 5000 8000
MAILERS MAILERS MAILERS MAILERS
INCLUDES POSTAGE INCLUDES POSTAGE INCLUDES POSTAGE INCLUDES POSTAGE
$1799 * $2899 * $3999 * $5999 *
MONTH MONTH MONTH MONTH
* Prospect Names Add 10¢ each

33. OPTIONS
:

34. OPTIONS
: EMAIL
UPGRAD
E
PACKAG
E
 STAY IN TOUCH W
CUSTOMERS
 INCREASE SERVICE
TRAFFIC
 IMPROVE CSI SCORES
E-THANK YOU WITH SURVEY
(VEH)
E-THANK YOU WITH SURVEY
(SVC)
$0 $299
E-DECLINED SERVICE ALERT
E-PARTS ARRIVED ALERT
START UP PER
MONTH

35. OPTIONS
: EMAIL DEALER
UPGRAD REWARDS
E CARDS
PACKAG
E
 STAY IN TOUCH W  BOOST CUSTOMER
CUSTOMERS RETENTION
 INCREASE SERVICE  INCREASE 1ST SERVICE
TRAFFIC VISITS
 IMPROVE CSI SCORES  KEEP CUSTOMERS
FOREVER
E-THANK YOU WITH SURVEY
(VEH) ALMOST EVERY BIZ HAS ONE
E-THANK YOU WITH SURVEY ONLY GOOD AT YOUR STORE
(SVC)
EASY ONLINE TRANSACTIONS
$0 $299
E-DECLINED SERVICE ALERT $0 $299
CLUB MEMBERS SPEND MORE
E-PARTS ARRIVED ALERT
START UP PER START UP PER
MONTH MONTH

36. NEXT
GENERATION
SERVICE
MARKETIN
G

37. WHAT DO YOU WANT TO
DO?

38. THANK
YOU.