A history of US Beer and Craft vs The Big Two

1. Beer Here Now:
The Neverending War
between Craft Beer
and the Big Two

2.  Small: Less than 6 million barrels of beer per year
 Independently owned: less than 25% of brewery
are under control not by craft brewers themselves
 Traditional: Less than 50% adjunct made – mostly
all malt.
 Malt (grain) traditionally creates the fermentable
sweetness in beer.
 Major corporations use corn, rice to make flavorless
sugar.
 Consist of 97% of Breweries operating today

4.  $200 Billion Market in the United States
 Craft Beer: six percent of market
Sales
Craft Beer
Coporate Beer

6.  1. Boston Beer Company (Samuel Adams)
 2. Sierra Nevada Brewing Company
 3. New Belgium Brewing Company

10.  AB Inbev

11.  Big improvement in taste
 Supports independent American business
 Vote for variety