1. Project - Event | FIFA Interactive World Cup

2.  Largest company developing interactive entertainment software in the world
 27 titles produced – FIFA, Need for Speed, The Sims, Battlefield, among others
 8,000 employees
 Impact soccer fans and not just games fans
 Guarantee broad press coverage
 Bring public to the event
 Adjust communication to the rules imposed by FIFA

3.  Public Relations actions with community of gamers, journalists and
sportsmen
In 30 days
 Over 25 million people impacted
 Over 100 articles
 Coverage of five nationwide TV stations, with live broadcasts
 Over 300 players enrolled