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5 Things Biology Can Teach Us About Breakthrough Design
- 5. “…the things I’m going to be
working on haven’t been
invented yet.”
Rhys Banfield, age 10
- 27. “Movement is the only
thing you have to affect
the world around you”
Daniel Wolpert
- 50. “We are not seeing a substitutional
effect. People reading across
multiple devices increase their
consumption…”
Tom Betts, FT head of data
- 71. #2 Mobile state is our default
It’s not ‘mobile first’, its mobile
always. Build for the human
state not the tech state.
- 72. #3 Extend biological power
Tech should enhance who we
already are. It’s not a new you -
it’s you with superpowers.
- 74. #4 Specializations are good
Context is everything. Get out
of the building and build the
most relevant UX possible.
- 75. #5 Make us feel good
Build products that make
humans feel smart, safe,
recognized, and loved, and
they’ll return the favor.