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SMART WORDS

2

mc WORDPOWER
issue...

GOOD COPY IS HARD TO FIND
A N D O N LY L A R G E C O M P A N I E S
CAN AFFORD AN AD AGENCY
YET GRAPHIC DESIGNERS
WEB STUDIOS PRINTERS
SOCIAL-MEDIA SITES
D O N O T S U P P LY C O P Y
BUSINESS OWNERS
AND MARKETING
MANAGERS
END UP
WRITING
THEIR
OWN

WHICH CAN
BE AS DICEY AS
DUNKING IN THE DARK
ALLOW PEOPLE TO
S TAY F O C U S S E D O N
THEIR BUSINESS AND
S O LV E A L L T H E I R
COPYWRITING NEEDS
SKILLED HANDS, WITH
FRESH PERSPECTIVE
WILL PRODUCE MORE
P O W E R F U L C O P Y, I N A
LANGUAGE AND STYLE
CUSTOMERS RELATE
BETTER TO, AND A
STRUCTURE THAT
MAXIMIZES EACH
OPPORTUNITY

that
got
us
thinking
ABOUT
A
BETTER
WAY . . .
2

mc WORDPOWER
A ONE-STOP COPYWRITING SOLUTION

VA S T R E S E R V E O F M A R K E T I N G S K I L L S
E X P E R T I S E A N D C O M M U N I C AT I O N S TA L E N T 

AVA I L A B L E O N - L I N E O R F A C E - T O - F A C E 

A M A Z I N G P R I C I N G T H AT W I L L D E L I G H T Y O U 

A SOURCE OF POWERFUL WORDS
TO DRIVE YOUR BUSINESS FORWARD
L O W H A S S L E . L O W C O S T. H I G H R E S U LT S .

SMART.
O K , S O W E C A N W R I T E G R E AT C O P Y
BUT WE MAKE OUR WORDS EVEN MORE EFFECTIVE
M O R E P O W E R F U L , B Y C R A F T I N G T H E M U N I Q U E LY F O R E A C H C L I E N T
AND THEN FINE-TUNING THEM EVEN FURTHER FOR DIFFERENT MEDIA
OUR KNOWLEDGE OF THE MARKETPLACE, KEY INDUSTRIES
M E D I A D Y N A M I C S E N S U R E S T H AT E A C H A N D E V E R Y W O R D I S O P T I M I S E D
P E R F E C T LY A L I G N E D W I T H E A C H C L I E N T ’ S B R A N D
N O T A M A R K E T I N G D O L L A R I S WA S T E D , N O T A W O R D O U T O F L I N E
HOW?
skills
BRAND STRATEGY
COMMUNICATIONS PLANNING
CREATIVE DIRECTION
COPYWRITING
PRODUCTION MANAGEMENT
FOOTE, CONE & BELDING
REGIONAL DIRECTOR, ASIA PACIFIC
INTEGRATED MARKETING

!
PUBLICIS WORLDWIDE
MANAGING DIRECTOR
PUBLICIS FINANCIAL

!
CFM

experience
GROUP CEO
SPECIALIST CATEGORIES
LIFESTYLE REAL ESTATE
FUND MANAGEMENT
ENTERTAINMENT
HOSPITALITY
FINANCIAL
TRAVEL
MARKETING COLLATERALS
ARTICLES/ADVERTORIAL
BRAND ADVERTISING
DIRECT RESPONSE
SOCIAL MEDIA
WEBSITES
L O YA LT Y
EVENTS
POS

APPLICATIONS
ATTITUDE
THERE IS ...

“NO NO”
!

mc2
smart
thinkingsolutions

!
RICHARD MCCANDLESS
CREATIVE DIRECTOR
MC 2 WORDPOWER

!
!
C.  +66 (0)904 137 375  
S.  SKYPE.COM/RMCCANDLESS 

!
E.  RICHARD.MCCANDLESS@MCASSET.NET
T.  TWITTER.COM/MC2WORDPOWER
F.  FACEBOOK.COM/MC2.WORDPOWER
W. LINKEDIN.COM/COMPANY/MC2WORDPOWER
W. WWW.MCASSET.NET
PORTFOLIO
CLIENTS
WORK
AIRLINES
HOSPITALITY-LED REAL ESTATE

W W W. M C A S S E T. N E T
FINANCIAL
W W W. V I L L A C H A M P U H A N . C O M

REAL ESTATE
FUND
MANAGEMENT
M U LT I - M E D I A

RESORT
REAL ESTATE
M U LT I - M E D I A
LIFESTYLE

!

LA CUCHARA

el menú

f: facebook.com/la.cuchara
t: @lacucharabkk
THANK
YOU...

2

mc WORDPOWER
RICHARD MCCANDLESS
CREATIVE DIRECTOR
MC 2 WORDPOWER

!
!
C.  +66 (0)904 137 375  
S.  SKYPE.COM/RMCCANDLESS 

!
E.  RICHARD.MCCANDLESS@MCASSET.NET
T.  TWITTER.COM/MC2WORDPOWER
F.  FACEBOOK.COM/MC2.WORDPOWER
W. LINKEDIN.COM/COMPANY/MC2WORDPOWER
W. WWW.MCASSET.NET

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mc2WORDPOWER Capabilities. Clients. Work.

  • 2. issue... GOOD COPY IS HARD TO FIND A N D O N LY L A R G E C O M P A N I E S CAN AFFORD AN AD AGENCY YET GRAPHIC DESIGNERS WEB STUDIOS PRINTERS SOCIAL-MEDIA SITES D O N O T S U P P LY C O P Y BUSINESS OWNERS AND MARKETING MANAGERS END UP WRITING THEIR OWN WHICH CAN BE AS DICEY AS DUNKING IN THE DARK
  • 3. ALLOW PEOPLE TO S TAY F O C U S S E D O N THEIR BUSINESS AND S O LV E A L L T H E I R COPYWRITING NEEDS SKILLED HANDS, WITH FRESH PERSPECTIVE WILL PRODUCE MORE P O W E R F U L C O P Y, I N A LANGUAGE AND STYLE CUSTOMERS RELATE BETTER TO, AND A STRUCTURE THAT MAXIMIZES EACH OPPORTUNITY that got us thinking ABOUT A BETTER WAY . . .
  • 4. 2 mc WORDPOWER A ONE-STOP COPYWRITING SOLUTION
 VA S T R E S E R V E O F M A R K E T I N G S K I L L S E X P E R T I S E A N D C O M M U N I C AT I O N S TA L E N T 
 AVA I L A B L E O N - L I N E O R F A C E - T O - F A C E 
 A M A Z I N G P R I C I N G T H AT W I L L D E L I G H T Y O U 
 A SOURCE OF POWERFUL WORDS TO DRIVE YOUR BUSINESS FORWARD L O W H A S S L E . L O W C O S T. H I G H R E S U LT S . SMART.
  • 5. O K , S O W E C A N W R I T E G R E AT C O P Y BUT WE MAKE OUR WORDS EVEN MORE EFFECTIVE M O R E P O W E R F U L , B Y C R A F T I N G T H E M U N I Q U E LY F O R E A C H C L I E N T AND THEN FINE-TUNING THEM EVEN FURTHER FOR DIFFERENT MEDIA OUR KNOWLEDGE OF THE MARKETPLACE, KEY INDUSTRIES M E D I A D Y N A M I C S E N S U R E S T H AT E A C H A N D E V E R Y W O R D I S O P T I M I S E D P E R F E C T LY A L I G N E D W I T H E A C H C L I E N T ’ S B R A N D N O T A M A R K E T I N G D O L L A R I S WA S T E D , N O T A W O R D O U T O F L I N E
  • 7. skills BRAND STRATEGY COMMUNICATIONS PLANNING CREATIVE DIRECTION COPYWRITING PRODUCTION MANAGEMENT
  • 8. FOOTE, CONE & BELDING REGIONAL DIRECTOR, ASIA PACIFIC INTEGRATED MARKETING ! PUBLICIS WORLDWIDE MANAGING DIRECTOR PUBLICIS FINANCIAL ! CFM experience GROUP CEO
  • 9. SPECIALIST CATEGORIES LIFESTYLE REAL ESTATE FUND MANAGEMENT ENTERTAINMENT HOSPITALITY FINANCIAL TRAVEL
  • 10. MARKETING COLLATERALS ARTICLES/ADVERTORIAL BRAND ADVERTISING DIRECT RESPONSE SOCIAL MEDIA WEBSITES L O YA LT Y EVENTS POS APPLICATIONS
  • 13. RICHARD MCCANDLESS CREATIVE DIRECTOR MC 2 WORDPOWER ! ! C.  +66 (0)904 137 375   S.  SKYPE.COM/RMCCANDLESS  ! E.  RICHARD.MCCANDLESS@MCASSET.NET T.  TWITTER.COM/MC2WORDPOWER F.  FACEBOOK.COM/MC2.WORDPOWER W. LINKEDIN.COM/COMPANY/MC2WORDPOWER W. WWW.MCASSET.NET
  • 16. HOSPITALITY-LED REAL ESTATE W W W. M C A S S E T. N E T
  • 17.
  • 19. W W W. V I L L A C H A M P U H A N . C O M REAL ESTATE
  • 21. M U LT I - M E D I A RESORT REAL ESTATE
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  • 23. LIFESTYLE ! LA CUCHARA el menú f: facebook.com/la.cuchara t: @lacucharabkk
  • 25. RICHARD MCCANDLESS CREATIVE DIRECTOR MC 2 WORDPOWER ! ! C.  +66 (0)904 137 375   S.  SKYPE.COM/RMCCANDLESS  ! E.  RICHARD.MCCANDLESS@MCASSET.NET T.  TWITTER.COM/MC2WORDPOWER F.  FACEBOOK.COM/MC2.WORDPOWER W. LINKEDIN.COM/COMPANY/MC2WORDPOWER W. WWW.MCASSET.NET