1. Social Media
IATSE
April 2012

2. • Defining web terminology
• Overview of online tools to help us in our daily
tasks
• Marketing 101
• Hands-on exercise
• Leave with several ideas of how you can use
social media
Session Objectives

3. • Define Terminology
• Web 2.0
• The Cloud
• Social Media
• RSS feeds
• Tags
• Your experiences
• It’s all about sharing
What is Social Media

4. • Getting involved and to influence
• Current campaign – digital piracy
• Immediate distribution of information – Egypt
organized protests online.
• Appreciating members – creates better
relationship with members/locals
• More transparency & awareness – leads to trust
Social Media and IATSE

5. • Facebook: www.facebook.com/iatse
• Many people on Facebook, easy to create a sense of
“community,” share photos
• Twitter: www.twitter.com/iatse
• Be directly involved with member conversation
• Show some personality
• Flickr: www.flickr.com/groups/iatse
• Community sharing of photos
• Youtube, Google+, Pinterest
Social Media and IATSE

6. • Power of Images
• Photo sharing – Flickr
• Presentation sharing
• - SlideShare
• Video – YouTube, Animoto
• Blogs
• Blogger
• Wordpress
Examples

7. • Social Networking
• Facebook
• Wide-spread use makes it
easy to participate
• Easy to use
Facebook

8. • Create a professional-only profile
• Reduce irrelevant personal information
• Be careful about the “friends” you add
• What are you sharing?
• Facebook
• Set up account
• Privacy settings
• Add comments on the wall
Facebook

9. • Twitter
• Think short answers
• Quick, unstructured, sharing of
ideas, comments or links
• Not for in-depth, threaded, detailed
conversations
• What can you do with Twitter
• Reminders
• Updates, schedule changes
• Reference to further information
Twitter

10. • File sharing
• Dropbox
• Web Office applications
• Microsoft 365
• Google Docs
• Web Conferencing
• GoToMeeting
• WebEx
• Skype
Increasing Productivity

11. • Purpose
• Name recognition, visibility, presence
• Relationship building
• Spreading the news
• Determine the influencers
• Improving business processes
• Benefits
• Saving money on marketing
• Reach large numbers of prospects
Using Social Media

12. • To be successful
• Significant investment in time
• Human resources needed
• Establish goals
• Planning
• Integration with other organizational activities
• Identify target markets
Investment

13. • DragonFly Model
• Focus
• Grab Attention
• Engage
• Take Action
The Dragonfly Effect, Quick Effective Powerful Ways to
Use Social Media to Drive Social Change
A. Smith & J. Aaker
http://www.dragonflyeffect.com/blog/model/
DragonFly Model

14. • Community does not maintain itself
• Skill in facilitating online discussion
• Frequent monitoring and check-in
• Content creation on a regular basis
• Life cycle of a project
Maintain Presence

15. • What media are your prospects already using?
• Demographic information about your audience
• Quantcast.com
• Alexa.com
• Geographical information
• Twitter users: http://search.twitter.com/advanced
• LinkedIn users: www.linkedin.com/search
• Facebook users: Search
Marketing 101 – Audience

16. • Professional appearance
• Communicating values
• Emotional appeal
• Testimonials
• 5 seconds to interest your reader
Marketing 101 Continued

17. • Tell a story
• Good content shares or solves, not sell
• Think of content as a social object that can be taken,
retold, and shared by others
• The lines between marketing, public relations
and member services are blurring
Content

18. • Mindset to engage audience
• Transparency
• Sharing
• Loosen control
• Trust
• Create a culture of organizing
Culture

20. • DO
• Use common sense
• Update consistently
• Show your personality
• Type like you would write
• Log on to your account and experiment
• DON’T
• “Rage”
• Use excessive shorthands
• Type all capital letters
Do’s and Don’ts

21. All Caps is Internet Yelling